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Saad | DTC Creative Strategy + Ads Production
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Saad | DTC Creative Strategy + Ads Production
@saadvfx_
I help DTC brands stop playing creative roulette and build ad systems that actually work @ecomtalent certified | From Creative strategy to final video Editing
Katılım Mayıs 2025
308 Takip Edilen353 Takipçiler

If you're looking for a creative strategist I have an excellent recommendation
Nimisha and I recently parted ways, but I want to put her in front of the right people.
She joined me as my strat with minimal ads background. But she spent 9 months deep inside MHI Media, built our content and organic lead gen strategy, ghostwrote in my voice, learned my entire ad ecosystem, and even wrote ads sometimes for fun. She understood the creative logic of performance marketing faster than most people with years of experience.
If you're hiring for a creative strategist, she’s worth a conversation. Reply and I'll connect you, or DM her on 𝕏 @nimi1621
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@Salifsibane16 Don’t use HeyGen, that’s the mistake
Quality is way higher with veo 3
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What we're doing internally to create realistic AI avatars like this one:
(Snippet of a video ad made by my agency)
1 - Gemini to come up with a prompt
2 - Use that prompt to generate a frame of the avatar (Needs to be relevant to the target audience)
3 - Elevenlabs to generate the voice (Edit it to make it sounds smooth)
4 - HeyGen to animate the avatar and do the lip syncing
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@connor_m @alexgoughcooper statics
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We've currently launched over 3k ads in the last 7 days, not slop, perfect static imagery using @alexgoughcooper's framework.
Although one difference we make to ensure every ad is perfect, is the framework below. 👇
The funniest part is, you can tell Claude to make it for you, it usually comes out perfect from just the URL, but it cuts hallucinations down by 90%.
Comment 'STATICS' for the full framework.
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I'm going to delete this post in 48 hrs...
Because I just dropped the most BRAIN-DEAD creative strategy for scaling Facebook ads in 2026.
This is the exact TOP-TIER system we use to find winning ads at scale just by copying proven concepts from other industries and let AI do the job for us.
We charge $10,000/mo to do this for clients…
But today, I'm giving it away 100% FREE.
Like + Comment "BRAIN" and I'll send it to you.
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We’ve had over 4000 downloads of our Meta resources in 2026 and we’ve put them all in one place for you to access.
The Meta Vault is a free, ungated collection of our best Meta resources - 8 guides, playbooks, and frameworks that represent everything we know about winning on Meta in 2026.
It covers the full picture: why the algorithm changed, what it means for creative strategy, and the exact systems that high-performing DTC brands are running right now.
Meta's algorithm changed everything in October 2025. Targeting precision is no longer the performance lever. Creative is. The brands pulling away from the pack right now aren't just producing more ads - they're running a system. Persona-driven, research-backed, and built to feed the algorithm exactly what it needs to find new audiences at scale.
Every resource in this vault exists to help you build that system.
We recommend working through these in order. Each one builds on the last - from understanding what's changed, to diagnosing the problem, to building the system, to scaling it.
Retweet this post and comment “meta vault” and we’ll send it your way.

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Google launched a tool that lets you speak into it and spits out production-ready creative.
It's game changing.
It's called Stitch. And my team over the last 24 hours pulled everything we could out of our inside man from Google.
Then built it all into a 30+ page PDF your creative team can run with tomorrow morning.
Here's what changes Monday:
Speak into the tool. Get a production-ready prototype in minutes.
Lock any client's brand to a single file. The AI never goes off-brand again.
Update designs on a live client call while they watch.
Export working code, Figma files, and ad assets in one click.
Creative output triples. Revision cycles disappear. Your team starts delivering work that used to take days — before lunch.
We put everything into a PDF you can upload to any LLM and have it train your entire creative team in an afternoon.
50+ prompts. Every framework. 5 starter projects. Zero fluff.
The agencies that roll this out first are going to be untouchable.
Comment STITCH and I'll send you the PDF.
Stitch by Google@stitchbygoogle
Meet the new Stitch, your vibe design partner. Here are 5 major upgrades to help you create, iterate and collaborate: 🎨 AI-Native Canvas 🧠 Smarter Design Agent 🎙️ Voice ⚡️ Instant Prototypes 📐 Design Systems and DESIGN.md Rolling out now. Details and product walkthrough video in 🧵
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The hook is 80% of your ad's performance.
But most brands spend 80% of their time on everything else.
I compiled a bank of 100+ hook frameworks we've tested across 250+ brands.
Organized by:
→ Awareness level
→ Emotional trigger
→ Product category
→ Format type
Like & comment "HOOKS" and I'll send you access for free.
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NanoBanana 2 just made your static ad agency obsolete.
And I just open sourced the entire tool.
Drop your product page URL.
It pulls your logos, product images, fonts, colors, and brand voice automatically.
Builds a full brand guide for you.
Then generates ad creatives at scale using nearly 4,000 high-performing ad templates across 8 niches.
It dynamically matches the best templates to your brand and brief.
Here's what makes it different:
→ Instant resizing
Get any ad in 1x1, 4x5, 9x16 with one click. No regeneration. No broken text.
→ Highlight-to-edit
See an issue? Highlight the area and tell it what to fix.
→ Multiple brand profiles
Run different brands or segments from one tool.
→ Auto persona building from real customer reviews
→ Multiple QC loops on briefs and final assets
Catches AI-isms before you do.
→ Upload your own templates or use ours
Runs locally.
Just needs your Claude and Google API keys.
This is the lite version of what we use internally.
You get the full finished tool AND the open source code to make it your own.
Creatives still design the system, this handles iteration and scale.
Want a copy to download?
1. Like this post
2. Comment "AI"
Will DM you the tool along with a tutorial shortly after.
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@MoreThanMasses Real creative strategy is just a combination of all of that + intuition and learnings over the years
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Generic, regurgitated slop. Nothing unique in here (not sarcasm, srs).
where the real creative strategists at?
Alex Cooper@alexgoughcooper
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5 Winning Telehealth Ads
- If you ever wondered how telehealth winners look like, here are examples from last year
- not our ads, and not active for several months now, we analyze and try to either improve or get a completely new spin on them
follow, retweet and comment "telehealth"
and I will send link in DMs
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Claude Cowork is f*cking ridiculous 🤯
One prompt → competitive research, creative briefs, 15 hook variations, and a full performance dashboard.
All saved as real files on your computer.
All inside Claude Desktop.
If you're spending hours every week copy-pasting between tools, pulling competitor ads manually, writing briefs from scratch, and building reports in spreadsheets ...
Claude Cowork eliminates the entire loop:
→ Point it at your project folder with brand voice + context files
→ It asks YOU clarifying questions instead of guessing
→ It builds a multi-step plan and executes while you step away
→ It creates real .docx, .xlsx, .pptx files — not chat responses
→ It connects to Slack, Google Drive, Airtable, and 50+ tools live
No copy-pasting between tools.
No babysitting the AI mid-task.
No downloading and re-uploading files.
What you get:
→ Competitive research synthesized into actionable creative angles
→ Ad briefs, hooks, and scripts generated in your brand voice
→ Interactive HTML dashboards built from your own customer data
→ Weekly performance reports created while you're getting coffee
Built 100% inside Claude Desktop with skills, plugins, and connectors.
I put together a full DTC playbook: 10 workflows with copy-paste prompts, the exact setup process, and the weekly operating rhythm I use.
Want it for free?
> Like this post
> Comment "COWORK"
And I'll send it over (must be following so I can DM)
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I get asked constantly:
"What's the ONE thing that moves the needle most?"
Honest answer: It's not one thing. It's a system.
Research → Brief → Create → Test → Learn → Iterate
Each step has a framework. Each framework has been refined across $50M+ in spend.
I packaged all of it into one toolkit.
6 interactive tools. 100+ frameworks. Used daily by our team.
Like & comment "SYSTEM" and I'll send details.

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Claude Code + Nano Banana 2 is f*cking cracked 🤯
I built a system inside Claude Code that researches any brand, writes 40 ad prompts from scratch, and fires them all to Nano Banana 2.
One brand name + one URL = 40 production-ready static ads.
All inside Claude Code.
I took @alexgoughcooper's brilliant framework and automated the whole thing inside Claude Code.
Perfect for DTC brands and agencies who need high-volume ad creative without briefing a designer or spending hours in Canva.
If you're finding winning ad concepts on Meta and manually recreating them one at a time in Higgsfield — copying prompts, pasting product details, tweaking aspect ratios, downloading, organizing...
This system eliminates the entire loop:
→ Give Claude a brand name and URL
→ It researches the brand's fonts, colors, packaging, and photography style
→ Builds a Brand DNA document from scratch
→ Fills in Alex's 40 proven ad templates (headline, us vs them, testimonial, UGC, review cards, stat callouts) with brand-specific details
→ Fires every prompt to Nano Banana 2 with your product photos as reference
→ Downloads finished ads into organized folders with an HTML gallery
No Higgsfield.
No manual prompt filling.
No copy-pasting between tools.
What you get:
→ 40 ad formats filled with your exact brand colors, fonts, and copy
→ 4 variations per format so you pick the best output
→ Product photos passed as reference so the model matches your real packaging
→ A reusable system — new brand, new folder, same pipeline
Built 100% in Claude Code with Nano Banana 2.
I put together a full playbook & Loom video showing the exact process to set this up yourself.
Want access for free?
> Like this post
> Comment "NANO"
And I'll send it over (must be following so I can DM)
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@kamal_razzak nice one! makes me wanna buy one
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46,200 likes. 1,200 comments. You have to watch this founder content it's...
almost a masterclass in founder content.
no pitch. no product shots. just leonida ferreze in his workshop talking. and it hits every DR principle without touching a single one directly.
he doesn't say "premium quality." he says he buys his own fabrics from loro piana because everyone else was using the same mills and it was killing his identity.
he doesn't say "established brand." he says he bought the last active bottega in the region, founded in 1969.
he doesn't say "we care deeply." he says "we build things properly, even when no one is watching."
that's the whole thing. he's showing you proof of every claim without making a single claim. your brain does the work and arrives at the conclusion itself. that conclusion lands ten times harder than if he just told you.
one critique. 46k likes with no CTA is money on the table. the desire is built, the trust is there, and he walks away without asking for anything. one line at the end and this becomes a business asset not just a great video.
do everything he did. then ask for the sale.
if you want this for your brand, drop a comment.
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