Saffron Brand Consultants

💡 Why do some brands stick while others fade away? Our latest report, ‘The Six Keys to a Memorable Brand,’ reveals how to create a brand people remember—for the right reasons. 👉 Download the report: saffron-consultants.com/journal/the-si…

💭 "La belleza es relativa, pero la experiencia es absoluta". ¿Por qué YouTube o Meta cambian su identidad? @cortijc charla con Jacob Benbunan de @saffronbc sobre branding de alto nivel. 🎧 Escucha el episodio aquí 👇 youtu.be/3xfqC4dL_t4

💥 Jacob Benbunan revela en A Primer Plano el verdadero motivo de la falta de inversión en los trenes 🗣️ “Con los aviones no se la juegan en el mantenimiento por la peligrosidad que tienen, pero con los trenes les da más igual”

Art Basel teamed up with @saffronbc to reimagine its role, evolving from physical events to a dynamic global platform with the vision: "Powering the World of Art." Explore the challenges and strategy behind this transformation here - creativepool.com/magazine/inspi… #Community #innovation

Closing the year by gathering reflections from leaders and luminaries is happily becoming a tradition. As we mark the first anniversary of our inaugural Into The Bright at Tate Modern, we bring you insights from this year’s session in Kyoto: saffron-consultants.com/journal/a-dose…

Combinar el IQ y el EQ es lo que permite a @saffronbc construir ideas genuinamente potentes, reflexiona @JacobSaffron junto a @alexpallete de Picnic en esta potente master class de creatividad Spoti open.spotify.com/episode/0Bhfpq… Tube youtu.be/TmJPfR92vSY

Gabor Schreier’s headlining keynote at @CSGlobalKSA shared our work with @Stadt_Wien and highlighted how branding can elevate urban life. Learn more at the link below. saffron-consultants.com/journal/citysc…

Where will the latest trends take tourism and travel brands in 2025? 🌏 Saffron’s Ben Knapp predicts what we’ll see more of next year and how brands can craft more memorable experiences for travellers. Read more in @WARCEditors 👉 warc.com/content/paywal…

🌟 Saffron's Fernando Ortiz Ehmann shared expert insight into @Inditex & @ZARA's success, and what's needed for ‘a business driven by short-term trends to sustain long-term growth’ in @RetailWeek. Read more at the link below. 👇 retail-week.com/fashion/indite…

Meet NEO, @snbalahli's bold digital lifestyle bank—the first of its kind in Saudi Arabia. We partnered with SNB to craft NEO’s identity and experience, and developed a sonic brand in collaboration with @SonicMindsDK. 👉 Access the full case study: saffron-consultants.com/work/neo

“Good stories stay in people’s minds; the best ones live on in our collective consciousness.” #Storytelling elevates brands ➡️ @saffronbc

🌟 The brand we created together with @Bakcell has been recognised as the ‘Most Successful Rebranding’ at the 2024 Felis Awards, held during @brandweekist. 🏆 👉 Full case study: saffron-consultants.com/work/bakcell

'All polish, no punch': adland reacts to Jaguar’s rebrand @richardexon @ShapeHistory @jungvonmatt @saffronbc @Brandpie buff.ly/493I8fQ

Congratulations to @VRT on launching the new Ketnet & Ketnet Junior brands. 👏 We delivered strategy, visuals, and UI updates, bringing the two brands closer together within the VRT universe. 👉 Learn more: saffron-consultants.com/journal/vrt-re…

Saffron’s Gabor Schreier reveals how we keep raising the bar on quality in @TheDrum. 🌟 thedrum.com/news/2024/11/1…

We worked with @Contentsquare to reimagine their brand identity & reflect their mission to be the go-to platform for understanding people—not just data—putting human insights at the heart of analytics. 👉 Access the full case study: saffron-consultants.com/work/contentsq…

Experiences that last long after we open the gifts and take down the decorations. 🎄 That’s what brands must deliver to stand out this holiday season, according to Saffron Chief Strategy Officer Charlotte Black in @MediaCatMag. 👉 Read more below. mediacatmagazine.co.uk/how-can-brands…

We partnered with Galp to craft a brand that aligns with their evolution, telling a new story as they work towards a diversified solutions approach to energy. Learn more below. saffron-consultants.com/journal/galp-l…

Memories fade. Repetition helps them stick. 🔄 How creative Repetition can make your brand memorable: saffron-consultants.com/journal/memora…

UN World Cities Day is the perfect time to reflect on what truly makes cities—and brand in general—memorable. Learn how City Brand Barometer 2023 proved experience drives memorability: …randbarometer.saffron-consultants.com/latest/cbb-mem…

The more someone is involved with a brand’s experience, the more likely they are to remember it. 🤝 How Involvement can make your brand a part of your audience’s identity and turn customers into loyal advocates: saffron-consultants.com/journal/memora…