@jason_fox @jasonfox I think you mean X it, or is that what you do when you leave the conversation?
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John Roberts
1.5K posts
John Roberts
@samjackroberts
Partner, Truth Collective. A new creative company for the new world. inadequate but awe filled father of twins
Rochester Ny Katılım Mayıs 2008
300 Takip Edilen430 Takipçiler
Thanks Michael Nyman for spending 3,919 minutes with me in 2022. I couldn’t stop listening to Big My Secret. #SpotifyWrapped open.spotify.com/artist/2LvhyFv…
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@W5Insight Glad you came - and I promise it was waaay more juicy and insightful than my expression 😂#plannerparley @4As
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In gambling, parlay is used for a series of bets in which a person places a bet, then puts the original stake of money and all of its winnings on new wagers.
In business, it means getting the best ideas from different groups and synthesizing them. #4AsStratFest
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Hire for culture add not culture fit - hot take on hiring @4As #4AsStratFest
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@4As #4AsStratFest the live & virtual combo #plannerparley is done! Shame about the glitch that split us but I loved the vibrancy and generosity of the planners who joined in. How was it for you?
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Should brands nag or engage? Pretty honest POV on marketing polarity today - and choice of activation or brand. Nice hottake @4As #4AsStratFest
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Rethinking strategy debate #4AsStratFest - I believe we need to stop talking purpose and help our client brands be purposeful. Be Active. Committed. Moral. Honest @4As
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We all have 3 choices: bystander, accomplice or steward. Tx Alain sylvain @4As #4AsStratFest true of strategists, true as parents. Just saying!
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Love this and excited to be part of #4asstratfest - but #plannerparley only happens if you’re in it- so come join us in person or in a computer!
4As@4As
Small in size, but never in power and potential. @samjackroberts of @truthcollective will dive into using the strengths of small agencies - agility, commitment and ability to make change happen fast. Only at #4AsStratFest on September 13: go.aaaa.org/4q5TW
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If I told you Brand Strategy Directors, you can do great work, build an amazing team AND all in a real 35 hour week would you believe me? Truth. #hiring #strategy #planner
truthcollective.com/careers/direct…
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I signed up - looking to learn how we can all create a better brief...@4As you in? #plannerparley #truthrising
Truth Collective@TruthCollective
Tomorrow at 4:30 p.m. EST, the brilliant Matt Davies and Pieter-Paul von Weiler are running a master class dedicated to helping you write better marketing briefs. Click to reserve your spot: truthl.ink/betterbriefs #BetterBriefs @4As
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Hot stuff and a great way to start an honest client & agency conversation. "we know a way to grow your marketing budgets by 1/3 tomorrow. Lets talk about it" #plannerparley #truthrising @4As @Better_Briefs
Truth Collective@TruthCollective
The client brief is inarguably the most important document in marketing. So why is it often neglected? On this week's episode of #PlannerParley, we discuss how to create #BetterBriefs with Matt Davies and Pieter-Paul von Weiler. Click to listen: truthl.ink/ppps3e4
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Love time with smart people like these two - try it you’ll enjoy it. Curiosity guaranteed #plannerparley #truthrising #4AsStratfest
Truth Collective@TruthCollective
Planner Parley is BACK with a recap of the @4As #Stratfest, featuring Senior Strategic Planner at Marcus Thomas LLC, Stefanie Zawack, and @obpagency VP, Steve Kozel. 🎉 Click to get the low down, and don’t forget to subscribe: truthl.ink/ppps3e1
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@TruthCollective @4As @obpagency #plannerparley #4AsStratFest bursts of joy ! thanks to my great guests - listen in for all the great tips we got from @4As Stratfest
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@BazeJosh wins the award for most screen shot presentation ! Thanks for enthusing #4AsStratfest @4As #plannerparley
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#4AsStratfest great opening question @Ebackagain & @KofiAmooG1 - fixed vs fluid? Even better answer - compass is more important than a map #plannerparley @4As
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John Roberts retweetledi
Paul Feldwick bang-on at @4As #4asstratfest: Advertising is more than selling. Most importantly, it's entertainment, designed to build fame.
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The Strategists conundrum - being open and yet provide focus #4AsStratfest @4As being challenged rightly so by @sylvainlabs
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“Serious frivolity” @paulfeldwick kicks off #4AsStratfest thanks @4As #plannerparley food for thought
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