Marco Santonocito

@dan__rosenthal OS

We scaled from 0→7+ figures in a couple months. Our next goal... - $30M/y in revenue - < 80 person headcount To do this, we’re building out our ENTIRE Company OS on GitHub. And how that's powering ops through Claude Code. Tons of people asked me how to set this up themselves. So I'm making it available to the public. What's inside: 1) Company OS blueprint with full folder structure and .md guides 2) GTM Engineering plugin with pre-built workflows 3) 5 ready-to-use GTM skills (covers everything from outbound copy to ICP modeling to discovery prep) 4) Notion guide on getting started with Cursor 5) The exact file architecture we use across all client projects Want in? Reply “OS” and I'll send you the link. (MUST BE FOLLOWING)

@borjafat SEO

Claude Opus 4.7 or GPT-5.5 can run your ENTIRE SEO Tired of chasing backlinks? Solved. Tired of AI slop articles? Solved. Tired of ranking for keywords that don't convert? Solved You just install a SKILL and you're ready to roll. Can run automated daily tasks on a schedule Comment "SEO" and I'll send it!

@spwfeijen V2

Claude = 550 videos/day Fully realistic UGC ads — cinematic lighting, natural human motion, clean pacing — powered by AI agents. - UGC cost: $0 - Production time: minutes - Scale: instant One AI engine that creates, tests, and scales short-form ads automatically — nonstop. Comment + RT “V2” and I’ll DM you the full workflow. (Must be following)

@AIAdsApps Video

Collected 555 best performing video ads from 230 apps. Active winners only. March 2026 No random creatives. Every video in this collection is still live, with real reach data behind it. Comment "Video" and I'll send you the link.

We just released Claude Code channels, which allows you to control your Claude Code session through select MCPs, starting with Telegram and Discord. Use this to message Claude Code directly from your phone.

@natiakourdadze Curious, what’s the MRR?

My iOS App Portfolio 🥳 15 / 100 Can I reach 100 apps by the end of 2026?

@StevenCravotta Do you know what's their distribution strategy?

Chinese mobile app studio printing $5M per month. 24 apps in their portfolio. All just GPT wrappers. Saturation is a myth.

Anapana. Coco. What's next? Building a portfolio of apps, one at a time. The next one is already forming.

Coco is live. 51 users. 1 in trial. Here's the actual strategy: $20/day on Apple Search Ads. One post on Reddit. ASO work that won't show results for 6 months. No Product Hunt. No LinkedIn. Soft launch on purpose. I want real feedback before I open the floodgates.

@luigidonadel Yep but you need to sleep too... you will be the blocker then :D

@santonocitomark Yeah but that someone will probably work 8/5 not 24/7, huge difference imo

Read about someone spending $3,200/month on AI coding tools to work fully async. OpenClaw + Claude Code Max. The workflow sounds genuinely amazing. But at that cost I can just hire someone. Which kind of defeats the point.

A normal solopreneur Wednesday: hunting an audio bug on one app, setting up staging on another, and publishing a landing page for a third. Three projects, three completely different problems. No context switch is free, but at least none of them are boring.

@brianshinsh Amazing!! Since you shared what didn’t work… what actually got you to $20k/mo? Thanks!

we crossed $20k/mo in 83 days instead of everything that went right, here are the mistakes we made (so you don't make them!) : 1. During the early days, we tried too many marketing channels due to fomo. - we literally tried SEO, pSEO, meta ads, google keyword ads, tiktok video, and cold email all within 4 weeks lol - even if the channel turns out to not work, we think it's worth committing and testing for at least a month to get a good understanding of it - this is especially true because there are things you start to see the more you try and bear through it. trying is different from reading about it. 2. Don't spend more than a few days on a new feature or experiment - this pertains to both product decisions and marketing decisions - honestly i get easily excited about a new idea, and as a founder you probably do too - but it's always the same pattern again and again: i get super excited about the "next big thing", spend 2 weeks on it, and totally flunk - no matter how promising the idea seems, spend max 5 days on it to release and test. if it takes more than that, it's probably too big for experimenting. 3. Stop copying and listen - with 100% accuracy, all of the features that failed were 1) ideas that just magically came from imagination and 2) ideas that were inspired from other products - ofc inspiration is good, but you HAVE TO verify it with your users. do your users really need that feature? - keep in mind the product is for your user, not for you. if you're trying to build a serious product for a real business and not a play project, this is important - on the surface, every idea seems like a good idea. but adding a new feature = more complexity. be very strict about why that feature needs to be in your product - i think this is especially true for consumer products. simplicity is key. 4. Once you start making revenue, spend more where it's needed - 2 weeks ago, our app just flat out stopped working because our servers maxed out. CPU usage went over 100%. - it was literally 1am, users emailing us nonstop, requesting refunds. i panicked. - this was a stupid mistake. a small buffer would have saved us from a bunch of users having a bad experience these are the 4 mistakes on the top of my head but as I remember more, I'll add it to the thread

Put Isabel to bed. Clean up. Open the laptop. Check the metrics. Read the feedback. Plan tomorrow. Every night looks the same lately. Tonight I stopped to actually write down what happened.

The gap between 'I built something' and 'I built something people want to use' is just listening.

Anapana has 200+ meditations. Turns out, giving people 200 options and hoping they figure it out is not a strategy. We're building personalized paths now. Ten onboarding questions, one custom journey. Less choice, more clarity. #buildinpublic

January wasn't a building month. It was a listening month. Every message from users said either 'this broke' or 'I didn't understand this.' Both were equally useful.

514 Substack subscribers. +39 in January. I posted less frequently and the growth reflected it. The math is boring but honest: consistency drives growth.