Sarvar

@FlippedRay Drinkprox.com

drop ur startup link To give some traffic

Elements

@drewfallon12 Barebells. Think you need to add a clear protein RTD soon.

ITS THE PROTEIN CHALLENGER BRAND MARKET MAP I've done it!! I've created the worlds first protein brand market map. Protein is everywhere and in all formats - its in your coffee (Javvy Coffee), your pasta (Brami Inc.), your popcorn (Khloud). Consumers are eating more and more protein in their every day lives and its giving rise to whole new categories of brands that represent highly compelling acquisition opportunities for big companies that want to bet on this trend We have seen a few more traditional protein-centric brands like Promix Nutrition & OWYN get acquired in recent years; but over the next 5-10 years I believe there will be a monster wave in M&A, and protein represents a real opportunity for strategics as protein becomes a staple in every day food & drink categories The brands below are all companies based on my research that have serious traction and advantages over incumbents in a protein category that have also raised some money or I expect will garner serious strategic interest in the coming years What brands did I miss?

@rotobot_ai Dianna russini has some time on her hands

🚨 189 is the new highest RotoIQ score ever recorded 50th place is currently 161.

@rotobot_ai Beat this

Guess we’ll join the party. Try Roto IQ 🧠 rotobot.ai/roto-iq Inspired by 82-0 but for fantasy football and some added elements. Historical ball knowledge is significantly rewarded in this. Can you go 17-0?

Banana water, coconut water, or watermelon juice who ya got

@iiiitsandrea Can already give you

at Coca Cola HQ, meeting with their execs and will be pitching the protein Diet Coke agenda 🫡

If someone can fit 20g protein into a can of Diet Coke without changing the taste and texture , that recipe will make a bigger IPO than Anthropic.

@juliegirltweets Codependent

Might work from a coffee shop today. Will I regret this?

Is there any celebrity who does not have/is not affiliated with a beverage yet?

@iiiitsandrea Nikki glazer would approve

tempted to title this week's email with Tom Brady Wants You To Swallow His Good Nut

Yea, they killed it with this flavor. Taste will always be king for growth

Nobody tells you how starting a CPG brand will change your shopping experiences forever

The clearest of clear protein drinks

I do wonder…was there this much outrage during the dot.com boom, rise of internet/google?

@feelgoodbevsguy Fermented Reb M different than Steviol Reb M?

Stevia and cane sugar dont serve the same purpose. Cane sugar is great, but it is sugar. Sugar is terrible for you. I say this as someone who literally sells cane sugar sodas. They are an indulgence. Stevia does suck though. Our newest beverage is sugar free and sweetened with fermented reb M, which to me tastes and feels much better.

@andruyeung We’re hosting a party run in Williamsburg June 25th. Will be a vibe

Clubbing is dead and has been replaced by fitness & wellness. Ppl used to party to socialize and date but now they do things like HYROX, bathhouses, and running raves. The death of clubbing is something to be studied: — US has lost 12% of its nightclubs in the last 24 months — 25% of US adults didn’t drink at all last year — Gen Z drinks 30% less than Millennials did at the same age On the flip side: — According to Strava, the number of running clubs recorded on the platform increased 3.5x in 2025 — 72% of Gen Z go to run clubs to meet new people — Sauna and spa market: $11.8B → $22.4B by 2034 The post-alcohol economy is gonna be a massive category.

So this is what it feels like to be an e-girl on X