Profound

The way we search the internet is changing for the first time in decades. Are you a part of the conversation?

GPT 5.6 was released and it's available for use in Profound Agents and Aim. tryprofound.com/blog/gpt-5.6

Introducing Pages. The command center for your content's performance. Pages brings your Answer Engine Insights and Agent Analytics data together, helping brands diagnose issues, and optimize every page for answer engines. tryprofound.com/blog/one-comma…

Grok 4.5 was released and it's available for use in Profound Agents. tryprofound.com/blog/grok-4.5

Christmas shopping has shifted away from the search bar. Our latest research report highlights what that means for retailers. Our latest report from Allen Wu (Research) and Katherine Underwood (Experience) analyzed over 200,000 AI prompts across ChatGPT, Perplexity, Gemini from December 20–25, 2025 to reveal that: • Electronics, tech, and gaming own AI-powered Christmas shopping, accounting for 31% of all prompts • Most AI visibility opportunities come before the buying decision, with product research and comparison prompts taking up 68.2% of prompts • Quality and performance are the most common purchase decision drivers, not price Access the full report today to learn more → tryprofound.com/resources/arti…

Access the full report today to learn more tryprofound.com/resources/arti…

Our latest report analyzed 4,000+ real traveler prompts reveal: • 48.6% of travel prompts are general trip planning • 40.1% of prompts happen at the dreaming and inspiration stage. Only 8% indicate someone is ready to book • 82.7% of travel prompts don't mention price

Travel planning is moving away from traditional search into AI answer engines. Releasing our State of AI Search in Travel report to get you ahead of how consumers are discovering this summer travel season.

Today, @tryprofound is launching Aim, the first background agent purpose-built for marketers. For months, we've been obsessed with one problem: dashboards tell you what's happening, but not how to act on the data. Aim is the agent harness designed specifically for marketing. Aim is trained from scratch on Profound's proprietary data, grounded in our research, and understands how marketers get work done. Aim analyzes your AI Search data, Prompt Volumes, competitive insights, and Knowledge Base to surface the opportunities worth acting on. It finds the anomalies that matter so you can spend your time on what moves the needle. Every Project comes with a data-backed brief and recommended tasks. From there, you can: • Chat with Aim to refine the plan • Deploy the custom Agent in one click • Track progress automatically Aim is your newest teammate keeping you moving in the right direction, working 24/7.

A year ago, AEO was for experimenters. Today, the world's largest brands are building teams and frameworks around it. @Unilever is one of them. Melissa Orchard joins James at @Shoptalk EMEA to talk about what that looks like. July 2 | 2 PM BST bigmarker.com/hyve/shoptalk-…

@SlackHQ @NotionHQ @G2dotcom Learn more about what we're shipping tryprofound.com/blog/product

6/ Pull context from tools like @SlackHQ, @NotionHQ, and @G2dotcom into your Profound Agents with our External MCP

June 2026 Feature Roundup

6/ Pull context from tools like @SlackHQ, @NotionHQ, and @G2dotcom into your Profound Agents with our External MCP

5/ Go from tracking AI's sentiment about your brand to shaping it

June 2026 Feature Roundup