Schema App

Heading to @SMX Advanced 2026 in Boston? Catch @marthavanberkel for her sessions: Schema App: Brand Control and Visibility for AI and the Agentic Web Friday, June 5 | 12:10 - 12:25pm ET Ask the Experts: SEO Unfiltered Friday, June 5 | 2:45 - 3:15pm ET + Stop by our booth #33!

Google deprecated FAQ rich results. Our take: FAQ markup became overused because teams optimized for the SERP feature rather than the underlying goal: help machines understand content. Search shifted from optimizing presentation→understanding. 🔗 na3.hubs.ly/y0sFsc0

In Part 2 of his 5-part series, our CTO @vberkel explores why entity governance is becoming the missing layer in AI-ready content systems and what brands need to do to build trust with AI search and emerging agents. Read the article here 👉 na3.hubs.ly/y0syky0

After attending Google Search Central Live Toronto, @marthavanberkel recapped the biggest insights, signals, and shifts discussed at the event, including what Google emphasized about AI search, content understanding, and structured data. Read the recap👉 na3.hubs.ly/y0slM00

Our CEO, @marthavanberkel, will be speaking at the upcoming SEOFOMO x WhitePress Free Meetup in Boston on June 2. She'll join a panel discussion on the latest in SEO & AI search, alongside other experienced professionals in the field. Join us for free👇 na3.hubs.ly/y0rVNm0

The actionable lessons at @marthavanberkel's #HMPS workshop led to one consistent realization: 💡 Most organizations don’t lack content; they lack a clear, governed way for AI to understand it. Thanks again to everyone who joined and contributed to such a meaningful discussion.

📍Are you at Swaay. Health Live today? If so, we would love to see you! Stop by Booth #6 today or tomorrow to connect with our team and see what we're innovating to help healthcare organizations prepare for the agentic web.

We’re seeking a part-time Bookkeeper to support accurate, timely, and disciplined financial operations across our day-to-day transactions. Learn more about the role & apply today 👇 na3.hubs.ly/y0ry__0

AI agents are already browsing, evaluating, and making decisions on behalf of users. This changes how your brand is discovered and chosen. Is your content ready to be actionable? Download our eBook to learn how to prepare for the Agentic Web 👉 na3.hubs.ly/y0pSjV0

Schema tshirt anybody? Thanks @rrlevering for being such a great schema markup advocate! #SEO #GEO @schemaapptool

“JavaScript is fine” we know how to crawl it. Google Search Central Toronto #SEO #GEO @schemaapptool

At Google Search Central Live in Toronto! #SEO “Do structured data”

🚨 Happening tomorrow. What gets cited, surfaced, and clicked in AI search is not random. We’re sharing new data on AI search visibility to give you insight into how to stay competitive as search evolves. 📅 April 16 at 12 PM ET Register 👉 na3.hubs.ly/y0pj6Z0

AI is already shaping how your brand is represented. But do you control the data behind those answers? If your data is locked in closed platforms, your ability to influence AI & innovate is limited. Take back control and future-proof your strategy 👇 na3.hubs.ly/y0qHws0

AI systems are moving beyond answering questions to evaluating options and taking action on behalf of users. We’ve launched a new eBook to help enterprise marketing and SEO teams prepare their organization to participate in the Agentic Web. 🔗 na3.hubs.ly/y0pSlz0

Join our webinar with @PrevisibleSEO to gain insights from two large-scale industry studies analyzing how AI systems discover, interpret, and surface content. 📅 April 16 | 12 PM ET Save your spot 👉 na3.hubs.ly/y0pj6Y0

Our CEO, @marthavanberkel, joined @tpmnetwork to explore why data accuracy is a brand decision. She shares how schema markup is the data layer that lets organizations control how AI represents them, rather than waiting to see what AI infers. Listen here👉 na3.hubs.ly/y0q7830

AI agents are moving beyond answering questions to completing tasks on behalf of users. This shift is known as the Agentic Web. Our eBook provides a framework for how enterprise marketing teams can adapt their strategy for the Agentic Web. Get your copy👉na3.hubs.ly/y0pS7_0

Join us for a live webinar with @PrevisibleSEO to uncover what is actually driving visibility in AI search today and how leading teams are adapting to stay ahead. 📅 April 16 | 12 PM ET Save your spot 👉 na3.hubs.ly/y0pj6X0

We're seeking a strategic and forward-looking finance leader to build and lead our financial function, providing clarity, discipline, and insight that enables high-quality decision-making across the business. Learn more & apply👇 na3.hubs.ly/y0pPFC0