Sanjeev Sharma
15.2K posts
@sd_architect
Building Autonomous Infra Agents @Stackgen. Architect by trade. Ex-IBM Distinguished Engg. Author: 'DevOps Adoption Playbook', 'DevOps For Dummies, IBM Ed'
Hegseth: No quarter, no mercy for our enemies. Yet some in the press just can't stop. More fake news from CNN reports that the Trump administration underestimated the Iran war's impact on the strait of hormuz. The sooner David Ellison takes over that network, the better.
🚨 WOW. Jaw-dropping footage captures America's C-RAM system firing back at reported drone and missile fire near the US embassy complex in Baghdad, Iraq The sound is freaking insane 🤯🇺🇸
When you send money abroad, it should just arrive, without a massive haircut.
Nope, you cannot guess what this ad is for or where it heading to... just give up and watch 😂 Read the rest of this post after watching the ad. Agency: Joe Public. ... ... ... The brand is from South Africa. The agency too - they have been with this brand for a long time. That also explains the 'General' tag for the cop, which is completely non-Indian and very South African, since the country uses paramilitary rank structure in its police structure (including lieutenant general and major general). And the entire scene reconstruction clearly had the gaze of an outsider, the way Hollywood approaches Indian scenes in its movies. But we, in India, are not the audience. The scene has been created for South Africans, with only the essence of the over-the-top'ness intact. The song used (Jaan Pehechan Ho - Gumnaam, Shankar-Jaikishan, 1965) was earlier used in a Heineken ad in 2012. The line, 'that was way too extra' also seemed like the South African equivalent of, 'Yeh thoda zyada ho gaya' to indicate over-the-top. It was interesting to see a non-Indian brand and agency use a very-Indian element in their advertising. It probably is an indication that our over-the-top films are recognizable assets on their own, worldwide. Not very different from the over-the-top advertising from Thailand. Or Norwegian murder mysteries. Or Korean pop and TV shows. Unfortunately, Bollywood/Hindi cinema seems to have lost interest in over-the-top'ness. Or, Hindi cinema has been unable to produce interesting over-the-top'ness anymore, and that mantle has been successfully taken over by South Indian cinema, particularly Telugu films, and to a lesser extent, Tamil and Kannada cinema (Malayalam cinema is on a completely different trajectory, of course, though they too occasionally revel in this sub-genre). Telugu cinema, in particular, finds increasingly interesting narratives to place such over-the-top'ness in movies, and do it with total commitment, flair and style. Considering that a South African brand thought that it is worth using in their advertising, we should be owning this cultural facet a lot more openly and proudly. #advertising #marketing #creativity
NEW: Both TSA PreCheck and Global Entry programs will be shut down by the federal government as of 6am ET Sunday, per the @washingtonpost. DHS says it’s prioritizing the “general traveling population” after funding for agency lapsed in shutdown showdown. washingtonpost.com/nation/2026/02…
