Sendlane

Two days ago, Sendlane officially joined @privy. The vision: one platform that grows with you instead of overwhelming you. Fewer tools. Better results. Built for ecommerce brands that refuse to settle for complexity. More here: privy.com/blog/privy-acq…

Two days ago, we announced our acquisition of @Sendlane.  The vision: one platform that grows with you instead of overwhelming you. Fewer tools. Better results. Built for ecommerce brands that refuse to settle for complexity. More on this latest acquisition here: privy.com/blog/privy-acq…

@sethweathers Hi Seth! Sorry to have missed you, you should see a response from our Support team regarding your question. Thank you!

@Sendlane Do you guys not have any customer support agents this weekend? It’s Black Friday… nobody is responding but it doesn’t say they’re offline?

@AlecPloof @moment @Shopify @AliaLearn @SproutSocial @airHQ @SlackHQ we're thankful for you, too! Thank you for trusting us with your BFCM sends

This Black Friday, I want to say thanks to the tools/teams that I don't know where the @moment marketing team would be without. @Shopify obviously @Sendlane for emails/sms @AliaLearn for bomb popups @SproutSocial for all things social @airHQ for asset management @SlackHQ for not being Microsoft teams @NotionHQ for like everything else Simple, but powerful stack.

Struggling to boost email conversions? Try these tricks: → Use dynamic content for personalized emails → Segment your list for targeted messaging → Nail the timing with A/B tests → Craft catchy subject lines for higher open rates

@instajee @MehtabKarta We've been putting in some major work over the past year!

@MehtabKarta We’ve been quite happy with @Sendlane, seems they’ve cleaned up their act.

Yotpo troubles are not good for the ecosystem. There's basically nobody making an alternative to Klaviyo which means prices will keep going up. Maybe good to buy Klaviyo stock...?

@adriantheboz Hey Adrian! We might be able to help you -- we'll shoot you a message.

Hey guys, do you know of any email service providers that allow the sale of prescription-based products? (Klaviyo isn't allowing it)

🚨 Yotpo is sunsetting Email & SMS. If you're making a move, make it count: → Switch to Sendlane → We’ll beat your Yotpo email bill by 30% → Qualified brands get free migration Keep your revenue, not the bill.

@Theaiprompter7 It comes down to adding value for your subscribers. If you do that, then you'll win their attention and eventually their business.

Email marketing is a powerful tool for conversions, but many struggle with low engagement. Here's the basic playbook: - Segment your audience based on behavior and preferences for targeted campaigns. - Optimize your content. The goal is to be understood & compelling... then move on to catchy subject lines, personalized messaging, and eye-catching design. - Use automation for welcome emails, abandoned cart reminders, and browse abandonment. This will help you convert more visitors into buyers. - Track and analyze performance data to make data-driven decisions. It's about sending the right emails to the right people at the right time.

@DrVogelmann We see it a lot - particularly in items that aren't "impulse buys". It takes time to educate subscribers & share your story.

@Sendlane Nurturing emails are often the most overlooked.

🔥 Struggling to convert trial users? Craft a killer email strategy with these steps: 1. Segment Your Audience 2. Educate & Showcase Value 3. Offer Personalized Recommendations 4. Create Urgency 5. Optimize Your CTAs Nurture your trial users with value & personalization to drive conversions. Good luck! 💡🚀💰

Retention marketing is NOT a volume game – it’s a value game. I’ve been in retention marketing for over a decade, helping brands and agencies scale with strategies that actually work. And, I've seen firsthand how brands are pushed into habits that don’t serve them. Here’s the deal: Retention marketing isn’t about blasting your entire list with every campaign. It’s about sending the right message, to the right person, at the right time. But here’s what happens too often: 👉 SaaS platforms encourage you to send to more people, more often. Because more volume = higher bills for them. 👉 “Master segments” and one-size-fits-all campaigns are treated like the holy grail, even though they’re marketing blasphemy. This approach can tank your engagement and ultimately kills your ROI. Retention marketing done right is surgical. It’s about: - Knowing your audience intimately. - Respecting their preferences. - Building trust with strategic, data-driven communication. At Sendlane, we’re flipping the script: 👉 We’re marketers first, not just software providers. 👉 We focus on YOUR customers, not just your email volume. 👉 We help you create strategies that build loyalty, not quick wins. So the next time you’re tempted to “just send to everyone” stop and ask: Is this aligned with my customers’ needs? Am I respecting their inbox or overwhelming it? Am I building relationships or just chasing vanity metrics? Your job is to protect your audience and prioritize quality over quantity. How are you aligning your campaigns with your customers’ needs this quarter? Let’s talk.

@KodyNordquist Exactly. The real challenge is turning random sends into a repeatable system that compounds.

The hardest part of email marketing isn’t writing subject lines. It’s building a system that works… consistently. Most marketers fall into the same pattern: - Build a few basic flows - Schedule weekly campaigns - Pull a few reports - Cross fingers, hope revenue goes up But when the promo calendar slows down? When segments aren’t performing? When repeat purchases stall? That’s where most retention strategies fall apart. eCom Email Certified was built to solve exactly that. And right now — for 4th of July — you can get $500 OFF with code: FIREWORKS. This is the biggest discount they’ve ever offered. Inside the course you’ll get 25+ hours of tactical lessons covering: ✅ Flow structures that actually drive repeat purchases ✅ Smarter segmentation (beyond just “engaged vs unengaged”) ✅ Revenue-focused metrics that actually matter ✅ Offer timing, testing frameworks, and campaign planning ✅ How email + SMS work together across the full customer journey Built by operators (Jimmy Kim + Chase Dimond) who’ve sent billions of emails and managed 9-figure retention programs. If you’re running email/SMS for a brand or agency, this is the strategy foundation you wish you had 2 years ago. Get certified and save $500 with code: FIREWORKS eemtrk.com/kody-eec #eecpartner

@MarketingMax Clean, clear, and impossible to ignore. Textbook cold email done right. ✅📩

@ChrisLangSocial Insane momentum.👏

That moment brand owners realize organic social is part of blended ROAS 🌊

@ChrisLangSocial Crushing it! smart strategy, sharp execution. Q3 is yours. 🔥

Fresh Chile Last 365 (+65%) • ROAS: 3.77 • MER: 27% • Web CR: 4.97% YTD (+95%) • ROAS: 3.47 • MER: 29% • Web CR: 4.6% Last 30 Days (+172%) • ROAS: 4.81 • MER: 21% • Web CR: 4.79% Last 7 Days (+199%) • ROAS: 4.45 • MER: 22% • Web CR: 4.95% Website & Community Growth • Website SOT: 1,950,004 • Social Followers: 279K • Facebook Group: 33.2K • Email List: 740K • SMS Subscribers: 47K • Rivo Memberships: 649 • ReCharge Subscriptions: 2,752 YouTube Growth 3.2k • Watch Time (hours): 517.4 (47.4% more than usual) • Subscribers: +178 (98 more than usual) Here’s the Reality We are heading into harvest with 22 of 26 top in-season products sold out. Demand remains strong and performance is at its highest efficiency of the year. ROAS is above 4.4 over the last 7 days, MER is tracking at 22 percent, and Web CR is just under 5 percent. We’ve focused heavily on segmenting our email and SMS audience to optimize for retention and efficiency, which has helped reduce reliance on Meta spend while keeping revenue strong. YouTube continues to grow steadily. The Fresh Chile Cooking series is compounding and driving engagement that supports our broader content strategy. Harvest starts this week. Chile will be ready to ship by the 4th of July. The rest of the year should become increasingly efficient as products come back in stock and new SKUs are released. What’s Working Pre-Harvest Scarcity: Driving urgency across the board with strong conversion Email Segmentation: Lifting engagement and cutting acquisition costs YouTube Series: Watch time and subs trending up with consistent growth MER Efficiency: Sustained at 21–22 percent, strongest stretch YTD What’s Not SEO Implementation: Still pending, scheduled call Tuesday to move forward Landing Page Design: Need to re-engage with @itsOddit on PDP and CRO Conversion Tracking: Installing heatmap.com to support CRO decisions, need to get with @DylanAnder Inventory Gaps: Out-of-stock core SKUs still impacting subscriptions What Do I Need to Implement This Week Finalize SEO Fixes: Prioritize Hatch Chile, recipes, and key collections Install Heatmap Tool: Track scroll, click, and bounce behavior Kick Off Oddit Review: Align on landing page priorities and CRO updates Prepare Harvest Campaign: Email, SMS, and creative all set to launch Activate Back-in-Stock Messaging: Prep triggers for sold-out SKUs returning Ace Up the Sleeve We are at our most efficient right as harvest begins. With product coming back in stock and multiple campaigns in motion, the second half of the year should scale with stronger margins, better conversion, and deeper retention.

Offer an incentive for customers to upload photos and videos. Include those in your pre-purchase automations for email and prospecting for ads.

Email marketers, PLEASE start using feedback loops. When you stop guessing and start listening you: 👉 Get REAL insights on what your audience actually cares about. 👉 Increase engagement by sending content that hits at the right time, for the right person. 👉 Boost conversions by addressing pain points head-on. 👉 Turn customer feedback into content GOLD. 👉 Build trust by showing customers you actually listen. Best case: You create a feedback-powered machine that’s always firing on all cylinders. Worst case: You learn what NOT to do, cut wasted spend, and come back even STRONGER next time. That’s a win-win. And you’re constantly getting better. Stop guessing. Start listening. Scale what works. Simple. Are you listening to your customers or just talking at them?