Daniel | SEO

Big news: Ahrefs just massively increased API limits (at no extra cost). 🥳 As Ahrefs grows in this AI era, we're opening up more data to power your marketing. Increased API limits have been one of the top requests over the past few months, so I'm excited to be sharing this news. Changes depend on your account level, but as an example, Standard plans now get 2.67x more credits and up to 10x more rows per request. Over the next few weeks I'm going to be sharing some of the unique tools and workflows Ahrefs powers for my own work. If you have any cool use cases of your own, I would love to hear those as well. 🙌

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SEO is easy. SEO audit: ➜ Tear down of Google Search Console Data ➜ Build segments (non brand/brand) & sub folders (product/category/service/blog) ➜ Last 3 month YoY comparison ➜ Click gap analysis ➜ Core update impact analysis & spam updates ➜ Segment of decaying pages & queries ➜ Crawl of website ➜ Match decaying pages to word count, readability, internal links ➜ Index performance analysis (dead, weak URLS etc) ➜ GA4 data integration with decayed URLS / click gap ➜ Integration of Bouce, Session, Engagement data ➜ Divide word count by consumption time, identify unhelpful content ➜ Set up another website crawl w/ GA4/GSC API & JS render ➜ Export crawl, segment by priority ➜ Render checks key pages (DOM analysis) ➜ JS functionality review (CSR/SSR/Button Events/Dynamic Content) ➜ Canonical checks (self ref, canonical child, non-value paths) Handling of dynamic/parameter URLS ➜ Non value path handling (meta robots/robots) pagination, blog taxonomies etc. ➜ JS Content/Links/Injection Events ➜ HTTP header checks & handling (3xx/4xx/5xx) ➜ HREFLANG ➜ Internal link consistency (http 200 vs internal redirects) ➜ GSC URL Inspection output dom (by page type) ➜ Title & meta export with GSC CTR data - identify weak/gaps ➜ Ensure all content accessible (sufficient link routes) ➜ Rendering & peformance analysis (CWVs, INP, CLS etc) ➜ Crawl stats review (type/bytes/freq) ➜ Robots accessibility ➜ Structured data / JSON / markup / validation ➜ Content auditing NLP, quality, topical weight Niche compliance (YMYL) E-E-A-T & Integrity By performance & age (updated date/lastmod) By performance (word count/engagement time & WPM consumption) Query counts & query alignment (Relevance) Query dilution / topical dilution Cannibalising content Plagarism & Duplication checks Wayback update checks Fact-check validation Internal/external links Content query to anchor rel ➜ Link auditing Ref domain accruement rate Segment by traffic performance Topical trust flow review Link context review Link distribution top pages Anchors PBN/Network checks OBL context Link consolidation & domain redirect checks Lost link checks Link spam reviews Disavow checks ➜ Brand Trust Analysis Brand search volume Search sentiment Search variants Company details & consistency Trust signals (reviews, glassdor) Site policies UGC mentions ➜ User behaviour Engagement analysis Heat, click, scroll map Custom explorations Bounce rates / eng time ➜ Indexing Indexed vs non indexed page analysis Non index reason evaluation Clean up (crawled/discovered curr not indexed) Adjusted HTTP headers Crawl budget / log reviews ➜ SERP Impact AI overview / CTR review Counter content strategy Query count analysis (Devaluation vs slippage) Search appearances