Shalini Murugan retweetledi
Shalini Murugan
843 posts

Shalini Murugan
@shaals_here
SaaS Content Writer & Marketer
India Katılım Kasım 2017
443 Takip Edilen195 Takipçiler
Shalini Murugan retweetledi

Love this framework! These mental models rewire your brain to prioritize action and relevance over information overload.
Curious Minds@CuriousMindsHub
Become an Elite Thinker:
English

@Lovandfear My inner child longs to live in your presence, forever.
English

Read this amazing snippet shared by @readswithravi in his newsletter. Truly, this reached me at the right time.
The greatest tool you could ever control & master in life is your MIND. Make it flexible enough to accept, act and learn from failures. You'll become UNSTOPPABLE.

English

Focusing on tangible benefits over explaining complex features or functionalities is the sure path to closing more sales.
Remember, with "why", you sell the "experience" - the positive change a customer will feel after using the product.
#copywriting #writerslife
English

@hnshah Spot on! Now I understand why my mind is cluttered.
English
Shalini Murugan retweetledi

The other day, my friend shared a beautiful analogy while we were texting.
That's where I realized how analogies have been an underrated force in shaping a writer's voice.
They give life to raw, abstract ideas, which require nuanced thinking. And it's not easy.
#writerslife
English
Shalini Murugan retweetledi

The internet keeps making instructional content cheaper, pretty much free.
As information gets more and more free, there will be a shift in how the monetization of knowledge happens.
Now instead of needing a person’s video course or paid information, people just upload a picture and get a personalized fix from AI.
So "How to do X" is no longer a good business model unless you’re packaging it with community, speed, trust, or entertainment.
This means you have to either be:
• The fastest (live help, done-for-you).
• The most trusted (community or brand).
• The most entertaining (personality-driven content).
• Offer something non-replicable by AI (like physical service or hands-on support).

English
Shalini Murugan retweetledi
Shalini Murugan retweetledi










