Sid Lal

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Sid Lal

Sid Lal

@sidlal

Biker, CEO Royal Enfield & Eicher Motors

Katılım Nisan 2009
510 Takip Edilen26.8K Takipçiler
Sid Lal retweetledi
diplo
diplo@diplo·
I was 20 when I first came to India with nothing but a restless mind and an old Enfield I bought from a friend in Delhi who taught me to ride in one dusty afternoon. He took my money, flew back to Florida, and left me with one rule: don’t hit a cow, and only ride between 2–6 a.m. if you want to survive the heat and smog. Somehow, that became a philosophy for everything that followed. I crossed the country like a kid inside a dream — Calcutta to Delhi to Rishikesh — sleeping on the bike when I had to, chasing chai stalls to stay awake, tossing the bike on trains when I could afford it. I swam in the Ganges, did yoga with elders who moved like water, bought vinyl in back-alley shops, fell in love the way only your twenties let you, and wrote long confusing emails to my mom from glowing village internet cafés. In Gujarat I stopped long enough to help with earthquake relief, eat thalis in strangers’ homes, and learn “Kem Cho” and “Majama.” India didn’t just teach me independence — it cracked me open creatively. It showed me how improvisation is its own kind of discipline, how getting lost is a form of education. I never imagined I’d be invited back years later to collaborate with artists I once watched on café computers — working with actors like SRK, making videos like “Lean On” that crossed billions of views, nearly dying during spiritual side quests in Leh and Varanasi, falling for Bollywood sweethearts, and still believing every strange turn meant something. Twenty-five years later I returned to these roads, riding nine hours a day across the Himalayas on a much newer Enfield. And then — perfectly — I ended up performing at a massive Enfield festival in Goa and celebrating afterward in a motorcycle garage, as if time folded back on itself. Two decades have changed India and me both. But every time I come back, I feel the same truth: growth happens when you surrender to the unknown, when the road teaches you more than any classroom could. India was my beginning. And somehow, it still is.
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Sid Lal
Sid Lal@sidlal·
Hello Everyone, this is an urgent and heartfelt appeal to our respected policy makers and the public regarding the recent GST announcement. Please spare a few minutes time to go through this - the Indian motorcycling industry needs your support! #TwoWheelsOneGST #MakeInIndia
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.@adiljal·
#AdilsAutoZone Heartening to note that my friend & ace scale modeller cum architect Aditya Mandgaonkar took my advice to trade in his Bullet 350 UCE for a @royalenfield 650, possibly most logical upgrade for him & the 72nd friend of mine who bought this bike on my recommendation!
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Sid Lal retweetledi
Motor Cycle News
Motor Cycle News@MCNnews·
To celebrate #VEDay75 we've taken a look back at the @RoyalEnfield Flying Flea, which was dropped from planes behind enemy lines to keep our troops mobile. Read the full story here: qoo.ly/35vewc
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Sid Lal
Sid Lal@sidlal·
I am deeply saddened by the sudden and tragic loss of Rudy @Rudratej earlier today. He was a wonderful person and a good friend to many of us at Royal Enfield. I extend our deepest condolences to his family
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autoX
autoX@autox·
‘I’m delighted but not surprised (at the response to the @royalenfield Interceptor) because its truly a very special bike! We’ve put our heart, soul & energies for half a decade into this,’ says @sidlal on winning our ‘Best of 2019’ trophy. Full interview@ youtu.be/ATp218_35wM
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Sid Lal
Sid Lal@sidlal·
@SirishChandran I had a red one and drove it for many years. It reappeared recently (think it's a pool car somewhere in the company), and I played a cassette in the auto reversing tape player..
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Sirish Chandran
Sirish Chandran@SirishChandran·
It lives! And what a beauty! Remember when GM 🇮🇳 brought the Subaru Forester down to India, badged a Chevrolet? Know anybody with one? Would love to get reacquainted for #evoindia’s #GoneButNotForgotten section!
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Sirish Chandran
Sirish Chandran@SirishChandran·
Been extolling the virtues of scootering but nothing beats ending the day on a well sorted motorcycle — like our #longtermtest @royalenfield #Interceptor650, among the finest bikes ever to be made in 🇮🇳 11 months on and still nudges me to take the long road back home @sidlal
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Vikrant Singh
Vikrant Singh@vypsingh·
The joys of a road trip. Sometimes you chance upon a hidden gem. This one was a serene, beautiful, and enticing beach. I so wanted to jump in, in the clean turquoise water, but forgot my trunks! #interceptor650
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Sid Lal retweetledi
Royal Enfield
Royal Enfield@royalenfield·
300 helmets. 10 artists. 1 mission - Safety! With 20 artists under one roof, an international team of motorcycle enthusiasts initiated the cause of safe driving through attractive and desirable helmets. #HelmetsForIndia #HelmetsSaveLives @helmets_for_india Photo Credits: Tom Bing
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Cyrus Dhabhar
Cyrus Dhabhar@CyrusDhabhar·
I’ve never been a fan of the traditional @royalenfield motorcycles. They look good to some but in my opinion they lacked quality and refinement. This though, Dear lord!! What a departure from the norm! Moves well, super refined and built well too. Super impressed! @sidlal
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PatanCAR
PatanCAR@sidpatankar·
Some more glimpses of the @royalenfield Seoul exclusive store that opened just 4 days ago! You may be as surprised as me to find out which model is the most popular in terms of early bookings, test rides and enquiries. Guess? SVP #RoyalEnfield
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