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I started as an intern grabbing coffee for Lil Wayne.
Ten years later, I was producing for Beyoncé, Nicki Minaj, and Jason Derulo.
Platinum records. Long nights. But not sustainable with a family.
So I moved from the studio into the business side - major labels.
A&R. Marketing. Management. Publishing. Learned the machine.
That led to a $350K deal with Atlantic.
The first artist we launched? A virtual influencer.
Instead of studio time, I hired developers.
We built DSP games, did motion-capture concerts, I even got a U.S. patent for inventing playback tech.
50M streams and a Grammy nomination later, the royalty statement still said unrecouped. (wtf)
Atlantic dropped the project. It stung.
So we went direct-to-fans with hyper-targeted campaigns and community.
Made $2.5M in four months.
Lesson: build your brand, find your niche, activate your audience.
I used the same playbook for other artists and labels.
Custom digital experiences, direct-to-fan campaigns.
But soon we were an agency, and it was exhausting.
10+ releases a week. No time for artist development.
Managers and marketers scrambling for virality. Execs texting me at 2 a.m. for rollout updates. Burnout.
So I built an AI agent that gave campaign updates. Suddenly, no one was texting me.
Everyone was asking the AI.
That was the “ah-ha” moment that became Recoupable.com.
Today my mission is simple:
Turn AI into Artist Intelligence. Give 50 million musicians the power of a major label in their pocket.
I believe that within 10 years, artists will be able to say to a computer:
“Here’s my song. Go make me 30% ROI and ping me when complete.”
Sounds crazy, but it’s possible.
Here’s what’s in the way right now:
• Your data isn’t set up for AI agents to use.
• Your processes block fast testing and iteration.
• Your teams are too overloaded to upskill.
That’s where Recoupable comes in. To help you win.
Every day I’m building the new music industry in public.
Sharing our research, frameworks, and case studies here (+ working with a few select companies in our Beta).
The industry is at a crossroads.
Most are scared of AI.
But I think it’s going to be awesome.
You'll get more time to do what you love.
While AI is handles the rest.
If you know how to use it.
Follow me if you want to learn about the future of the music business and how to turn AI into Artist Intelligence.
Start here → Recoupable.com
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