Crystal Waddell (The Simple And Smart SEO Show)

@DickieV What a beautiful lady! Congrats Coach!!

Celebrating today 55 years of marriage with my super wife Lorraine - I recruited some superstars in my coaching tenure but the BEST RECRUIT ever was my bride Lorraine ! 55 years as she has been such a blessing for me .❤️❤️❤️

@MordyOberstein Ugh! Wish I could be there!!!

If you're not using LLMs as a way to conduct a really easy and simple brand audit... you're missing out! LLMs aren't just about visibility; it's about the quality of that visibility! I'll walk you through how I leverage LLMs as part of my brand process! Just sign up for my Mastermind Session at @smx! See you there!

@TheCoolestCool FACTS!

Marketers… I’m telling you. Sleep optimization is 100x more important than search engine optimization.

@iPullRank Never too much!

I have some detailed thoughts on the generative UI announcement from yesterday but I'm worried that 4 posts in 2 weeks from me is too much for y'all.

@CrystalontheWeb And the main reason I got them: not to look like a tourist in NYC or when we visit Europe this summer! But still take pictures!

TBH I am still unconvinced about smart glasses... #googleio @simple_smartseo did you think the Meta glasses were good at SEOWeek?

@CrystalontheWeb I loved them for the little interviews I did - grabbing quick shots of the city. I wore them to my son’s awards ceremony and took his picture. And I used them at his piano recital! I can’t wait to use them for his basketball games and golf next year!

@RayMartinezSEO What?! Not even the Simple and Smart SEO Show podcast?! 😂😂

I have never listened to or watched a podcast/stream.

My new workflow with @claudeai to move my podcast metadata into @auphonic took about 20 minutes today. Of course I also had to remind myself how to run the code and use terminal. Excited for when I can report it takes 10 minutes or less!

😆

@RayMartinezSEO 😂

@simple_smartseo Indiscernable cooing

Apartment hunting and a current tenant was housing a pigeon!? 🐦

@TheCoolestCool You have the BEST attitude! Enjoy your family and that special trip!!

Spent the week working in Toronto. Met up with some clients, some members of the team & a few long term partners. Exciting times for us! Now I’m jumping on a plane with the family on a surprise trip to Disney for some sun. 3 kids. 2 parks. Lots of people complain about traveling with kids but I absolutely love it. You get to see the world through their eyes and the excitement over the littlest things is amazing. Not to mention… They’re only going to be this little for a short period of time. Sure… I’ll hopefully be around for the next few decades & will get to hang out with them as adults. But this time is so short. Gotta make the most of it. 🐭

Listen @claudeai if you want to fully woo me from @ChatGPTapp you can’t let me get in a flow state and then interrupt me to “top off” or postpone the flow state until 1 pm. We’re not all computers 💅

@asdifleet Noooooo!

so my channel got taken down. lol real cute

Lol. I thought Google said you don't need GEO?

The Monetization reports in GA bring clarity to your raw e-commerce data. 🛒 Answer these questions using the 5 main reports. Look for "Monetization" under the Reports tab on your left-hand dashboard. Learn more: goo.gle/4cEwCd6

Yann LeCun was right the entire time. And generative AI might be a dead end. For the last three years, the entire industry has been obsessed with building bigger LLMs. Trillions of parameters. Billions in compute. The theory was simple: if you make the model big enough, it will eventually understand how the world works. Yann LeCun said that was stupid. He argued that generative AI is fundamentally inefficient. When an AI predicts the next word, or generates the next pixel, it wastes massive amounts of compute on surface-level details. It memorizes patterns instead of learning the actual physics of reality. He proposed a different path: JEPA (Joint-Embedding Predictive Architecture). Instead of forcing the AI to paint the world pixel by pixel, JEPA forces it to predict abstract concepts. It predicts what happens next in a compressed "thought space." But for years, JEPA had a fatal flaw. It suffered from "representation collapse." Because the AI was allowed to simplify reality, it would cheat. It would simplify everything so much that a dog, a car, and a human all looked identical. It learned nothing. To fix it, engineers had to use insanely complex hacks, frozen encoders, and massive compute overheads. Until today. Researchers just dropped a paper called "LeWorldModel" (LeWM). They completely solved the collapse problem. They replaced the complex engineering hacks with a single, elegant mathematical regularizer. It forces the AI's internal "thoughts" into a perfect Gaussian distribution. The AI can no longer cheat. It is forced to understand the physical structure of reality to make its predictions. The results completely rewrite the economics of AI. LeWM didn't need a massive, centralized supercomputer. It has just 15 million parameters. It trains on a single, standard GPU in a few hours. Yet it plans 48x faster than massive foundation world models. It intrinsically understands physics. It instantly detects impossible events. We spent billions trying to force massive server farms to memorize the internet. Now, a tiny model running locally on a single graphics card is actually learning how the real world works.

@thinking_slow That is helpful and sounds fun!

the Ahrefs blog team is having a hackathon next week. here's what i'm building: - full AI content creation system: from content gap analysis and keyword prioritisation through to internal linking, screenshot generation and formatting for publication - fully customisable: modify the skills files that power each stage of the workflow. upload samples of your best writing and preferred research sources - fully editable: kick off the generation process with as much or as little direction as you like, and edit the outputs at every stage of the process to your liking - real data: connect directly to Ahrefs, GA, GSC and pull real data into the research and writing process - natural product mentions: reference a built-in product knowledgebase to suggest relevant Ahrefs products and features to incorporate into each article the goal is a personalised AI copilot, for every person on my team, to suck the drudgery out of writing and creating search content :) and very soon, you will be able to make this for yourself: ahrefs.com/agent-a

Also the worst if you are a small business on the other side of that transaction. Double whammy in fees and shipping by the customers and the platform. I’m not even sad I hardly get orders from Amazon anymore.

@KeruboSk Almost errrrday. Love my life 😂

Are there women who leave the house completely barefaced? With no makeup at all. Just embracing their natural look. Curious...What’s that like for you?