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Building my startup for the last four years has been a journey, and I'm excited to say that we've just signed an acquisition deal to sell it for seven figures.
We were in the digital health space, supported by world-class investors and team members who pushed hard for our mission for better care. The market played well in our favour, and we expanded across North America and even had an early international presence. There have been a ton of roadblocks, ups and downs, and lessons, and I'll be sharing these on X to help aspiring startup founders.
Web3 has always played a pivotal role in how I thought strategically about growth, understanding marketing and building a community.
I'm proud but not yet satisfied. Web3 will be my core focus moving forward, and I can't wait to double down and continue building/advising alongside the rest of you 🫡
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Happy birthday to the #MocaFam 🎂
As we get closer to the $MOCA launch, we wanted to recognise and reward the amazing community of our launch partner @MocaverseNFT
On this special day, we’re excited to announce that $MOCA will be allocated to all Moca NFT holders. Snapshot & details to follow.

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A future powered by $MOCA, built by #MocaFam 👁️
We are thrilled to announce Mocaverse officially signed on as an inaugural launch partner to the @MOCAFoundation 🤝
Together, we will facilitate the adoption of $MOCA across Mocaverse, @animocabrands ecosystem and beyond
x.com/MOCAFoundation…
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Web3 social platforms are failing because they're just carbon copies of Web2 social media. If you want to truly innovate in the space, you need to focus on community building, user-friendly design, and the unique possibilities of blockchain technology. Feature innovation will lead the way for the next big thing in social media, not simply stopping at digital ownership enablement.
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Is anyone else exhausted by Web 3 marketing tactics?
Hype, anticipation, announcements of announcements.
Then to buy a product you need to spend thousands of dollars and you don't even know what you're going to get
Imagine this scenario:
Apple is about to release the Apple Vision Pro
For months Tim Cook tweets "OMG you have no idea what's coming. I never let the holders down. Let me cook 😜 👀"
And then instead of holding a press conference like they normally do and telling you exactly what the product is, how it works, and how it will improve your life, they have a dutch auction starting at $3,500 and tell you nothing.
You put in your credit card and then they send you an unmarked box.
You open the box and hope whatever is inside is worth $3,500. And even then you have to wait months for whatever is in the box to have any functionality or use.
NOBODY would buy Apple products
Yet this is entirely how Web 3 marketing works.
They tease you with announcements of announcements of announcements then ask for outrageous sums of money and you pray whatever you get is worth anything at all. 90% of the time it isn't.
Why can’t NFT companies tell us exactly what a product is, show us the art, release the functionality/utility on day 1, then give us the price and allow us to make a decision if the product is worth the price?
We talk about mainstream adoption, then make all the consumers gamble thousands of dollars to get a product
I don’t think that’s how the mainstream wants to consume products
Might be time for a change

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Bullish on Hong Kong’s Crypto Future with Michael Lau of @Bullish
🚀🇭🇰🐂
Listen to the first episode of #SuperExcited 🎙️ open.spotify.com/episode/2usKza…
#hongkong #crypto #web3

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