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Jeremy Perez-Cruz
12.5K posts

Jeremy Perez-Cruz
@sleepingplanes
Consultant, Creative Director, Photog. Previously, @NYTimes @etsy @pepsico @uber @buzzfeed @skillshare Currently, creating a better way of working: https://t.co/jQ3td3fw31
Brooklyn Katılım Mart 2008
841 Takip Edilen3.3K Takipçiler
Jeremy Perez-Cruz retweetledi

If you are thinking about / working with AI you just have to watch @frank_chimero's absolutely fantastic Kinference talk.
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@jstrelioff I always like to say "We build brands, not logos."
Giving context to how all of the elements work together makes all the difference.
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Jeremy Perez-Cruz retweetledi

@rishvee @Adobe @InDesign @Lightroom I'm an adobe fan! I just wish they'd spend a little more time on creating thoughtful, empathetic workflows and less time cramming Ai into every tool (Forgot to mention @Acrobat is now a sluggish, unusable mess).
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@sleepingplanes @Adobe @InDesign @Lightroom I wince just thinking about the chokehold Adobe has on us :/
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My favorite @Adobe feature is having to uninstall and reinstall @InDesign every time I want to use it. (My second favorite is making a new catalogue copy in @Lightroom every time they do an update).
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@jhsilverman @benblumenrose @benblumenrose I’d ask how long/far they’d want their investment to go. A lot of the “sprint” work I’ve seen lately tends to be very surface.
Would over index on strategy & client collaboration to brand build for the future. $50k min but wouldn’t need to redo the work later.
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@jina I remember going through some stuff at Buzzfeed because they couldn’t verify some of my college transcript details. But, at that point, I had been working professionally for nearly 20 years. Silly.
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@karasmarsh Same for me. Has been mostly Google Slides for me in-house at tech companies when making decks with cross-functional folks. Then I'll use Figma when it's something that doesn't require that.
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@intoitoverit I remember one tour where I ate used cigarette butts out of a wet ashtray to win a $10 bet so I could splurge on Wendy's dollar menu (since I had only eaten peanut butter for 3 days prior).
A nice meal and/or a real bed goes a long way.
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I feel like a dinosaur staring at the meteor on its way.
Unreal.
openai.com/sora
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@jina I have a bunch of flavors of budget-split amongst groups. Do you want to track by category or just a rolling M/M type of thing?
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Today, the best song in the world is "Who Knows Where The Time Goes" by Nina Simone.
youtube.com/watch?v=Bkmk9c…

YouTube
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@joelle_lb The parallax on this feels really off to me. Gives the impression of being on a boat versus in a home.
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