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Sarah Maloy
21.2K posts

Sarah Maloy
@smaloy
VP marketing at @LoomlySocial. Previously led marketing teams at @Spotify, @Shutterstock, @FuseTV, @Billboard, @Accenture. Me: 👩🏻💻
Katılım Kasım 2008
747 Takip Edilen2.7K Takipçiler

@erastourticketz favorite lyrics at the moment are “when it's ‘burn the b-tch,’ they're shrieking, when the truth comes out it's quiet”
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I’ve been using the early version of @naval's new app @getairchat for a year.
Last week it went viral. And with it the haters came out in full force.
Here’s why I’m still bullish on Airchat and believe it will change social media forever:
💬 Talk with real people: Twitter is the closest app to Airchat right now. But it’s completely impersonal.
I’ve already built stronger connections with people on Airchat than I have from years of using Twitter.
🎤 Transcription is awesome. Voice notes are long. You don’t know if they're relevant. Having a text version of the voice note to scan makes it easier to find relevant content.
🗣️ Transcription supports multiple languages. I can record in Hebrew, and you’ll read it in English. It works great! Try it!
👥 Groups: launched this week. This focuses discussions around specific topics. Can’t wait to see more of this in the weeks ahead.
🏆 Talk to people you couldn't in other settings. Part of this is because it's so early. But you can speak to people like Naval that you wouldn't have been able to speak to otherwise.
And a response to the haters:
“It’s just Clubhouse”
It’s not. Saying it’s Clubhouse is like saying Zoom is Clubhouse. Or a Podcast is Clubhouse.
Clubhouse is sync. Airchat is async. Clubhouse is 1:many. Airchat is 1:1.
“It’ll die down. Every new social app dies”
Maybe. Creating a new social app is hard. It might die. But what’s that matter to you. The relationships you build last whether or not the app becomes a unicorn.
“Twitter will just copy it like they copied Clubhouse”
They might eventually. But what’s that matter unless you’re an investor in Airchat? I predict apps will copy it. Discord channels will offer this feature, and it will be awesome. Turning text chats into real conversations.
WhatsApp is long overdue transcription for voice notes. Ideas from Airchat will get added to many apps.
“I can’t use Airchat in places I can’t talk”
The intimacy of Airchat is a feature, not a bug.
Certain settings are meant for talking, others aren’t. Airchat is about conversations with people. You can’t do Zoom meetings everywhere either.
“Twitter conversations are also conversations”
Yes, but they’re far less intimate. You’re talking to a wall of text, not a person. You don’t date over text, you date over voice. It’s more intimate. You’re talking to a real person.
“The content is boring”
It will improve over time. There will be more content. The algorithm will improve to show you the best content. Groups will allow you to find specific content you're interested in.
“I prefer Twitter”
Good. Use Twitter. I use it too.
“The hype will die down”
Probably. But what’s that matter to you? You’ll only use apps that have 100m DAU? Successful social apps have early hype that dies down, and then grow steadily after that.
🪭 As you can tell, I’m a fan 🪭
If you’re on the app feel free to say hi. My username is `eliezer`. And feel free to DM if you need an invite.
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Sarah Maloy retweetledi

“Women can do everything” 💫
@VictoriaMonet looks to Kehlani, @iamcardib, and @teyanataylor as examples of women who balance career and family 💙
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A friendly girl in striped black and white leggings and a Jack Skellington t-shirt working the register at @HotTopic taught him how to do that eye makeup
Devan Coggan@devancoggan
Robert Pattinson Batman definitely went to Warped Tour as a teen, and you can’t change my mind.
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I'm hiring three new content / social roles at Spotify. Remote OK for all. If you're interested, please apply through the links!
Social team lead: bit.ly/3sxKgJe
Social marketing manager: bit.ly/3swpYQ2
Content marketing manager: bit.ly/3IBL6Kn
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Sarah Maloy retweetledi

"As you grow as a songwriter, your world grows." 🌍
Artists @faouzia, @HayleyKiyoko, @IngridAndress, and @abir share how they weave their identities and unique perspectives into their music ✨ spoti.fi/3IdzVHK
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Sarah Maloy retweetledi
Sarah Maloy retweetledi

I’m excited to be a part of #SongStart from @noteable! Song Start is a new educational series focused on songwriting, production, music, and mindset. Check out my episode now! noteable.spotify.com/songstart/at-t…
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Sarah Maloy retweetledi
Sarah Maloy retweetledi

Introducing... The Year in Music: #SpotifyWrapped
Dive into Spotify for Artists' data and see how artists and their teams were listening in 2021 🎉
Explore new insights like artists' top artists, the year's biggest gainers, and more 👉 spoti.fi/tymw1
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Sarah Maloy retweetledi

Sarah Maloy retweetledi

#SpotifyLyrics are here 📝 🙌
Now you can connect with your biggest fans on a deeper level than ever before. Swipe 👉 to see how it works, and click below to learn more ⤵️
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