Sochi Azuh

1/ 🚀 How do brands tell stories that stick? In our latest podcast episode, we dive deep into the power of storytelling with Oje Ojeaga, CEO of Up in The Sky. 🎥 youtu.be/kkzuBUgUeU8

@ikhide Papilo. For another tweet, I’ll buy another bottle of Guilder on me.

I prefer reading non-fiction to fiction. It is all fiction anyway. Fiction is the truth, the maddening reality of our false lives. I might as well read fiction. Because it is non-fiction. It is the truth. Who cares? Read, just read.

for the beginners/unpublished fiction writers, i am judging novel beginnings, a writing competition focused on the first 5,000 words of an unpublished novel, and the winner will receive $50,000. deadline: mar 31.
submit: prowritingaid.com/novel-beginnin…

@lolashoneyin @adebantumusic Can’t wait to listen in. It must have been fun and energetic (don’t want to say ‘dramatic 😂).

Just finished recording a podcast episode with @adebantumusic my beloved friend of 36 years.

@lolashoneyin @yetundebirisowo Nice collection. ❤️

A beautiful collection! Thank you for supporting the Nigerian publishing industry. 😍😍😍

Looking to work with 4 women who are genuinely interested in taking publishing in Nigeria to the next level. Let’s go!!

@lolashoneyin @Ouida_Lagos My kind too. Wait till I tell the Mrs about this 😂 Congratulations to the newly wed. 🎉

Congratulations to Benita and Festus who tied the knot at @Ouida_Lagos today. Traditional engagement + wedding done in 3 hours. My kind of celebration. May their union be strong and may their friendship last for ever. ❤️❤️❤️

@brittlepaper @prettyxbookish Good idea. 👍🏽

Noku Khanya @prettyxbookish is hosting a Galentine’s Day Bookish Brunch on February 14 in Johannesburg! Celebrating friendship, girlhood, and the joy of reading with good food and great conversation. Tickets are limited! 💕📚 ​​​​​​​​​​​​​​​​brittlepaper.com/2026/02/noku-k…

@lolashoneyin Hope you find time for our podcast convo. This will make a great conversation point.

@lolashoneyin Loveet 👍🏽❤️

If you’re curious to listen in on these conversations—or watch how they unfold—you can explore the full Lead with Storytelling playlist here: 🎧 open.spotify.com/show/6c10NeL5n…

he best conversations start with genuine curiosity. I invite writers, journalists, academics, and storytellers of all kinds onto Lead with Storytelling podcast because I admire how they think and create. It’s always a FREE exchange and curiosity about why STORIES MATTER.

It looks sooooo good! #forestimaginaries

@hm_nde Will check this out. Finding it hard to get a copy of The Feshists. 😒

No one does it like Ibrahim al Koni! I hope you’ll listen along this month 😊

@brittlepaper @thealdissaward @RogbaPayne Congratulations 🥳

Nigerian author Rogba Payne just won @thealdissaward for Worldbuilding with his debut novel, THE DANCE OF THE SHADOWS. West African myth, magic, and music meet high fantasy in a book the judges couldn't put down. Congratulations @RogbaPayne! 🏆 brittlepaper.com/2025/12/rogba-…

Do you enjoy stories with trickster or rogue characters? I’ve always been partial to trickster stories. Maybe it’s because they’re often the underdogs — characters who, through mischief, wit, or downright audacity, hold up a mirror to power and expose uncomfortable truths.

@hm_nde It was my pleasure. Please come again.

Enjoyed the conversation, Sochi! Thanks for having me on your podcast! ✨😊

In the full episode, we dive into: 🌍 Colonial distortion of myth 🔥 What oral stories preserve that history forgets 🌿 Ancestral memory & cosmology 📖 The power of teaching folklore to children Watch the full conversation → youtu.be/KV-E9V68ejw #AfricanFolklore #Mythology

Helen breaks down how tricksters challenge power, reveal hidden truths, and mirror our contradictions. African folklore has always been more than stories—it's philosophy, memory, identity, and communal knowledge woven into narrative form.

What can trickster figures teach us about human nature? 🌀 In this snippet from my conversation with Mythological Africans founder @hm_nde , we explore why African tricksters are chaotic, wise, disruptive… and deeply instructive. They don’t just entertain. They expose us. 👀