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Sofia Bobrik | Web3 Public Relations
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Sofia Bobrik | Web3 Public Relations
@sofiyabobrik
Founder of TechWaves PR | 9 years in B2B PR | Turning brands into trusted, recognized names | Top 20 AI & Web3 leaders in Portugal 2025
Portugal Katılım Temmuz 2015
96 Takip Edilen104 Takipçiler

@defi_kay_ @toma_adv @defi_kay_, how can I reach out to you to suggest a guest from the Solana ecosystem for your podcast?
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glad to have @toma_adv on the pod this week, first of many I'm sure
Lightspeed@Lightspeedpodhq
New episode out now with @defi_kay_ @0xcarlosg and @toma_adv We Discuss: - Tokenized Equities - Kamino RWAs - zachXBT - And more! Timestamps 👇 (0:00) Introduction (3:17) Solana Monthly Update (8:18) Tokenized Equities Explained (20:11) Onchain Stock Liquidity (24:16) RWAs on Kamino (38:51) Axiom Insider Trading (52:31) Closing Comments
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In Web3, crises hit faster than you can refresh your X feed. A hack, token dump, scam accusations, and suddenly your reputation is under fire.
Many influencers go silent (thinking silence = neutrality) or panic and drop an emotional response that only makes things worse.
In my new article, I break down how to handle these situations the right way. Read here: techwavespr.com/crisis-communi…

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Just watched McDonald’s CEO try the new Big Arch burger… oof. You can see the hesitation, and he keeps calling it a “product” like it’s a spreadsheet, not lunch. The internet turned it into a meme overnight.
Meanwhile Burger King’s president jumped in and ate a Whopper like he actually wanted it. No hesitation. Full commitment. Perfect timing.
PR lesson: if you’re launching food, at least look like you enjoy eating it 😄
Authenticity (or the lack of it) travels fast in 2026.
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Started a blog for my PR agency @techwavespr on Binance Square. Only 3 posts so far — already 18 followers and 15 likes. Just the beginning. Up from here 🚀 Binance Square @binance

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Sofia Bobrik | Web3 Public Relations retweetledi

.@solana faces a massive lazy capital bottleneck. Over 2 million retail wallets holding 1-100 SOL sit completely idle. For these users, a 7% yield on a small bag feels like a rounding error, so they simply avoid the hassle of manual staking.
The network needs to stop chasing new adoption and start prioritizing activation. Success requires native liquid staking or lottery-style premium rewards that make small participation feel meaningful. Solana cannot claim the global internet capital market title while billions in retail liquidity stay trapped on the sidelines.
Study by @Tramplin_io
yellow.com/news/tramplin-…
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I'm excited to have early access to @CoinMarketCap Community’s blog publishing feature. Thanks so much for the opportunity to test it. Follow my agency, TechWaves PR, for upcoming posts and insights: coinmarketcap.com/community/prof…

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How to actually get published on @CoinDesk in 2026 (editorial, not ads).
Here’s my step-by-step guide: how to find the right angle, pick the journalist, craft a pitch that actually gets opened, and avoid the most common mistakes that kill your chances.
Unlock the full insights here: techwavespr.com/coindesk-cover…
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Sofia Bobrik | Web3 Public Relations retweetledi

New podcast with @cryptophilienne, Head of BD at @Tramplin_io
- Working with different crypto ecosystems
- Solana is the people’s chain
- Staking innovation
- Community-oriented reward redistribution
- Solana staking
- Solana’s native economics
- Long-term DeFi engagement
- Keeping SOL Secure
- BD in crypto
- Solana staking
👇👇
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Sofia Bobrik | Web3 Public Relations retweetledi

"Without even knowing it at first, we had basically reinvented the mechanics behind Premium Bonds."
@Tramplin_io founder Ilya Tarutov explains how that realisation reshaped his thinking on staking incentives and reward distribution:
dlnews.com/research/inter…
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Sneak peek from a podcast we’ve just recorded with @mattzahab for @cryptonews about innovation happening in retail staking on @solana powered by @Tramplin_io ⛷️ as well as my insights as a BD in Web3 ✨ Coming soon!

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Just dropped my first YouTube video
youtube.com/watch?v=WQgL7X…
What are AI agents and why you should care
Not gonna lie - spent WAY too much time on editing
Super nervous but also excited. Would love your honest feedback!

YouTube
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Sofia Bobrik | Web3 Public Relations retweetledi

