antuan
227 posts

antuan
@sonantuan
Chigga ecom | https://t.co/wTYLEvc8Zv
Katılım Haziran 2025
105 Takip Edilen73 Takipçiler
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Been in ecom for 3 years now.
Made money, lost money, met amazing people, got SNAKED by others.
Watched people blow up, disappear, switch up, quit.
After everything I’ve been through, here are the 3 biggest lessons I’d give anyone starting out: (3rd one is the one that changed everything for me)
1. Protect Your Focus More Than Your Feelings
One of the biggest lessons from my journey is that focus is the real separator. Not motivation. Not hype. Not networking. Just focus. The people who lasted the longest in the space were never the people constantly chasing the next shiny object, the next “winning product,” or the next opportunity, They were the people who picked a lane and stayed in it long enough to compound. In ecom, distractions look productive (new stores, new software, new AI tools, new markets) but most of the time they reset momentum instead of building it. The people who win long term are usually boringly consistent. They test, improve 1% every day, and stay locked in even when things feel repetitive or uncertain. I realized that consistency beats motivation because motivation disappears the second life gets uncomfortable.
At the same time, I learned that you can’t copy somebody else’s formula for success. Some people thrive in chaos and nightlife. Some thrive in silence and isolation. The important thing is understanding yourself deeply enough to know what environment actually sharpens you instead of draining you. A lot of people fail because they build their lifestyle around what looks successful instead of what actually keeps them productive. The goal isn’t to imitate another entrepreneur, it’s to build an environment that keeps YOU disciplined.
2. Loyalty Is More Valuable Than Talent
Another major takeaway from my journey is that ecom teaches you very quickly how rare loyalty really is. I’ve seen people learn from me, eat with me, build with me, then disappear the second money enters the picture. That experience made me realize something important: talent is replaceable, but loyalty isn’t. A loyal person can grow into talent. A talented person without loyalty eventually becomes a liability. That’s why the people who actually create long-term success together are usually the ones who trust each other, respect each other, and align on values, not just skillsets.
I also realized partnerships themselves aren’t good or bad. Some people are naturally built to operate alone. Some people genuinely thrive in partnerships. Problems happen when people force partnerships that don’t match personalities. A lot of resentment in business comes from trying to make incompatible working styles fit together. And even when partnerships do work, structure matters. I learned that “going with the flow” in the beginning can become dangerous once real money starts coming in. If expectations, ownership, responsibilities, and boundaries aren’t clear early, confusion eventually turns into tension. Trust matters, but clear rules matter too.
3. Success Can Distract You Just As Much As Failure.
One of the deepest things I touched on is that making money can actually become dangerous if you lose sight of why you started. A lot of people don’t fail because they never SUCCEED, they fail because success makes them drift. They get lost in the lifestyle, the partying, the ego, the attention, the distractions, and slowly forget their purpose. I realized that having a clear internal compass matters more than almost anything. If you don’t know what drives you, eventually the outside world starts driving you instead.
Understanding your “why.” Understanding what motivates you. Understanding what kind of life actually keeps you fulfilled and productive instead of empty and distracted. The people around you influence that heavily too. Energy rubs off. If everyone around you values short-term pleasure, eventually discipline becomes harder. But if the people around you are aligned with growth, purpose, and direction, staying focused becomes easier.


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PLEASE FOR THE LOVE OF GOD TRAIN YOUR TEAM CORRECTLY.
I see so many people hire for the sake of hiring.
"I need to scale. I need more volume. I need an editor."
So they rush.
- Post a job.
- Pick whoever seems decent.
- Send over some scripts.
Give surface-level feedback like:
"make it more punchy"
"the pacing feels off."
Then wonder why they get shit results.
MY REALISATION THAT CHANGED EVERYTHING:
Beginning of November, I fired my editor.
Decided to raw dog every single ad with my own hands.
Result: 35% winning ad hit rate.
Best performance I've EVER had.
(paired with me actually doing market research)
Obviously this wasn't sustainable.
I can't edit every ad forever.
So I had to hire again.
But before I did, I sat down and reflected on what went wrong with the last editor.
I then realised something
They were never the problem.
I WAS THE F*CKING PROBLEM.
I couldn't train for sh*t.
I hired someone, threw scripts at them, gave vague feedback and expected them to read my mind.
That's not hiring.
That's using someone else to rip a $1000 bet on black and blaming them when it hits red.
WHAT MOST PEOPLE DO WRONG
Most of you hit your first $1k day and immediately think
"time to scale, need an editor."
So you rush the hire.
Send them a script with zero context.
Give feedback like:
"This doesn't feel right"
"Can you make it more engaging?"
"The hook needs work"
What does that even mean?
LET ME MAKE THIS EVEN CLEARER
Imagine you're trying to build a house.
Day one on the job.
ur collar’s blue. Neck’s red.
Your boss rocks up and goes:
"Yeah bruz, here's all the materials and the instructions. Good luck."
Then leaves.
You've got the timber.
The nails.
The concrete.
Everything you technically need.
You've got the blueprint.
Everything technically explained.
But when you actually try to build it?
You're going to f*ck something up.
You'll read step 4 and interpret it differently than he meant.
You'll use the wrong nail for the wrong beam because you didn't know there was a difference.
You'll make mistakes that seem obvious in hindsight but weren't obvious when you were standing there holding a hammer for the first time.
Not because you're stupid.
Because instructions aren't training.
Materials aren't knowledge.
You needed someone standing next to you going:
- "No, not that one - this one."
- "Hold it like this."
- "See how this joint connects? That's why we do it this way."
- "You're rushing this part. Slow down here or the whole thing's unstable."
That's training.
That's how knowledge actually transfers.
That's exactly what most people don't do with their editors.
- They send the materials (footage, scripts, briefs).
- They send the instructions (make it punchy, match this vibe, use this format).
Then they disappear and expect a perfect house.
It doesn't work like that.
This is why after 2-4 weeks of mid results, you fire them and tell yourself:
"good editors are impossible to find."
Good editors are impossible to CREATE if you don't know how to train.
THE SKILL EVERYONE OVERLOOKS
Video editing is probably the most underrated skill in this entire game.
Everyone obsesses over:
- Hooks
- Scripts
- Briefs
- Market research
- Duration etc.
But overlook editing.
YES, these are all important. - (especially research)
But editing is where the ad actually comes to life.
A good editor doesn't just cut clips together.
They create an EMOTIONAL JOURNEY.
Every cut.
Every zoom.
Every pause.
Every transition.
It's not about looking flashy.
It's about making the viewer FEEL something.
The pacing should match the emotion of the script.
Tension where there's tension.
Release where there's release.
Silence where emphasis is needed.
- "Silence speaks a thousand words"
Your editor needs to understand this.
They won't understand it unless YOU teach them.
HOW I FIXED IT
This time I did it differently.
Week 1: The Hiring Process
- Got hundreds of applications. (mainly upwork)
- Didn't rush.
- Narrowed it down to top 5 based on portfolio quality and communication.
- Put them through extensive testing:
- Gave them a real script
- Set a tight deadline
- Checked if they could follow specific guidelines
- Watched how they responded to feedback
This wasn't just about testing raw skill.
It was about testing work ethic, Coachability, Attention to detail.
Found the right person.
They wanted $12/hour.
I doubled it.
Paid them $25/hour + FAT Performance bonuses.
Why?
Because a great editor who feels valued will ALWAYS outperform a cheap editor who's looking for their next gig.
You get what you pay for.
You get what you invest in.
Week 2: The Training
I put everything else aside.
Didn't just send scripts and hope for the best.
Actually sat with them on calls and sent several looms.
Explained the WHY behind every decision.
- Why this cut happens here.
- Why we hold on this frame longer.
- Why the pacing slows down at this moment.
Showed them examples of winning ads.
- Broke down what made them work.
Showed them examples of losing ads that we rescripted/edited into winners.
- Broke down exactly how I did this.
Gave detailed feedback on every single edit.
Not "this feels off"
BUT
"at 0:04 the cut is too fast, we need the viewer to sit in the pain for another 2 seconds before the transition."
Was this aids?
Absolutely.
Was it worth it?
Absolutely.
Specific, actionable, educational feedback if given to the right person.
Makes them a f*cking winning ad assassin.
My Results from this:
Week 2:
First winner.
Needed more volume.
Hired a second editor.
Repeated the same process.
Their first ad?
Winner.
Not luck.
Dagestan level training.
THE ANALOGY
Hiring an editor without training them is like hiring a captain to sail your boat.
- You don't give them a destination.
- You don't give them a map.
- You don't explain how this specific boat works.
Then you get pissed off when they don't arrive where you wanted.
That's not their fault.
That's YOURS.
Your editor can only be as good as your ability to transfer what's in your head into theirs.
If you can't articulate why a winning ad wins, you can't train someone else to make them.
BOTTOM LINE
If you're not getting results from your editors.
Don't blame them.
Blame yourself FIRST.
Ask:
- Did I actually train them or just technically hire them?
- Do they understand WHY certain edits work?
- Is my feedback specific or just vibes?
- Have I invested real time into their development?
The editors aren't the problem.
Your training is.
Fix that and watch everything change.
P.S.
I do feel like I have an advantage when it comes to editing, i've put YEARS into this game.
I was previously a SFC Clipper and was getting paid to make fortnite edits when I was 12😭
This isn't even sponsored but I put both my editors through - $99/month editor training program by @karlocreates and will continue to put every new hire through this.
You guys spend thousands on coaching and courses.
You guys spend thousands on coaching and courses but won't drop $99 building a team of killers.
Probably had the highest ROI of any course I've ever bought.
Make it make sense brotato chip

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@sebastyyaann he gained that knowledge from starting by himself not by asking people to put him on 🙏
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Talked to one of my friends doing 50k days yesterday and i asked him how many hours he worked a day when he was building his brand to his current scale…
He said he worked 3-4 hours a day
That sounded crazy to me cause i usually work minimum 5 hours a day and he rlly made me realize i wasnt working efficiently
Make sure ur putting ur hours in the right place otherwise ur just slaving away 🫠
(sounds simple but is a big thing)
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$0-$1mil with Ecom - Day 97
Macao is fire, apparently theres over 30 casinos here lol. I'm nerfed by age. Wait til i'm 21 and I come back. This country is literally INSANE, so much luxury here. Michelin star restaurants everywhere. We lowkey did a ton of work this morning, and got like 12 hours of sleep God bless. Currently scripting some ads, because I have a TON of scripts to catch up on. But today was a fire day.
Apparently this girl I wanted has a bf, and that same bf saw me irl not long ago and asked if I was the guy from Tiktok the 16 year old millionaire, and he asked ME for a photo. Her boyfriend is literally MY FAN. Questionable bf.

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"My Ecom store is stuck because my product died"
Gulfam was stuck at $2k/day for months.
Most people would've pivoted to a new product by now.
He didn't. He stuck with it.
Then he scaled to $160k/day in 30 days
Here's what most of you get wrong:
You hit a plateau and immediately think the product is the problem.
So you pivot. New store. New product. Fresh start.
Then you plateau again. And pivot again.
Rinse and repeat.
Meanwhile, your skills never compound.
But the guy who stuck with the same brand builds:
- Deep customer understanding
- Proven creative frameworks
- Systems that actually scale
The guy who pivots every 3 months starts from zero every time.
The paradox:
The best time to pivot feels like right now. But it's usually the worst time.
Because the skills that get you from 0 to $2k/day are different from the ones that get you from $2k to $100k/day.
You only unlock the next level by pushing through the plateau.
Not by running from it.
Gulfam didn't have a product problem. He had a skill problem.
He fixed the skills. The product did the rest.
Before you pivot, ask yourself:
Is this a product problem or a skill problem?
If your product passes the 4 criteria (dropping that tomorrow), the only thing holding you back is you.
Shaun Eng@shauneng
Gulfam literally just showed you how to go from $2k/Day to $160k/Day in 30 Days with Ecom
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$0-$1mil with Ecom - Day 50
Did a TON of scripting and reddit trenching today, focusing on new desires, new angles, new avatars my product can target, while also reiterating on my old winner and improving the messaging not the concept.
I think we found 3 new winners lol, all these feedback loops and constant inputs and testing is finally paying off. A video of mine made exactly a year ago was posted today, cool little reflection from me. I expected to do 150k rev in a year, little does 15 year old me know we did that in a month almost lol. God bless.
youtube.com/watch?v=p4ZOqu…

YouTube

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