Dr. Sourindra Banerjee
132 posts

Dr. Sourindra Banerjee
@sourindrab
Associate Professor of Marketing @LUBSMarkDiv @LeedsUniBSchool || PhD @Cambridge_Uni || MSc @UniversityLeeds || BEngg MBA India


This was such a fun piece to put together. And the concept itself is fundamental and ground breaking. I hope this reaches a wide audience! Thank you @sourindrab @jarrodvassallo @SSIReview @Cambridge_Uni @CambridgeJBS @morewithlesspod @innofrugal

A great example of a frugal biocultural innovation: theguardian.com/global-develop… @jarrodvassallo @sourindrab


Our #recommended paper this week examines #Design #thinking and #PublicSector #innovation #risk taking, cognitive #empathy and emotional empathy on individual #performance, written by @jarrodvassallo @sourindrab Hasanuzzaman Zaman @JaideepPrabhu doi.org/10.1016/j.resp…




Fascinating insights from @a2i_bd's work in Bangladesh:civil servants “who fit a particular profile–––higher in risk-taking propensity & cognitive empathy,but lower in emotional empathy––are most likely to turn their ideas into reality.” Grateful to Jaideep,Hasan & other writers!


Delighted to see this paper in print: sciencedirect.com/science/articl…. A labour of love devoted to my father and grandfathers. Special thanks to @anirchowdhury and @Ishtiaque_IH. @sourindrab @jarrodvassallo @BennettInst @CambridgeJudge


Delighted to see our research discussed here @sourindrab @jarrodvassallo @CambridgeJBS @a2i_bd @anirchowdhury @Ishtiaque_IH


The results of the Research Excellence Framework (REF) 2021 identified that over 90% of University of Leeds research has an overall quality rating of “world-leading” or “internationally excellent”. leeds.ac.uk/news/article/5… #REFResults @REF_2021

Delighted to win the AMA's Global Marketing SIG's 2022 Excellence in Global Marketing Research Award for my paper on how Indian firms go global with @sourindrab and Rajesh Chandy! @ama_marketing @JofMarketing @CambridgeJBS
















