Steve Susina

5 of 5 stars to Fool Me Once by Kelly Richmond Pope goodreads.com/review/show/56…

When defining your #CTA, make the "thing" sound valuable or make the "thing" sound easy. Contact Us < Check Availability and Waitlist @crestodina @orbiteers Try: Let's Get Started #B2BIgniteUSA

7 of 10 marketers still use the Lead object in Salesforce, but it's tough to measure bcause it's an island of information @b2bcmo #B2BIgniteUSA

Only 3% of B2B company board members have a marketing background. Yikes! @B2BCMO #B2BIgniteUSA

Consistency is better than perfection when it come to measuring B2B marketing effectiveness according to @B2BCMO Jon Russo #B2BIgniteUSA

#b2bigniteusa ABM can get complex (indeed!) So need to simplify into heads and visionaries with shared interests and pain points Via Reneye @DigitalRadish

Realm’s Izzie Rivers at #B2BIgniteUSA sharing some great case studies on aligning audiences with #ABM marketing initiatives.

Day 2 at #B2BIgniteUSA — interesting take on the alignment of BDRs with marketing for #ABM campaigns

Interesting stat presented at #B2BIgniteUSA with respect to website contact forms: 78% of customer buy from the company that responds first. While you need to work with sales and put a comprehensive lead routing in place, a quick workaround is to put an autoresponder in place.

Getting some good insights from Alison Frederick of ⁦@Workiva⁩ at #B2BIgniteUSA

#B2BIgniteUSA is underway! Looking forward to sessions on AI, ABM, and more.

How to Cultivate Innovation in Your Organization [eBook] buff.ly/3ldDFho

5 of 5 stars to Welcome to the Funnel by Jason Miller goodreads.com/review/show/34…

5 of 5 stars to Booked by Josh Turner goodreads.com/review/show/34…

5 of 5 stars to Thicker than Blood by Mike Omer goodreads.com/review/show/34…

5 of 5 stars to A Killer's Wife by Victor Methos goodreads.com/review/show/32…

4 of 5 stars to Leave Your Light On by Shelley Buck goodreads.com/review/show/34…

5 of 5 stars to The Other Mrs. Miller by Allison Dickson goodreads.com/review/show/34…

5 of 5 stars to If I Had Two Lives by A.B. Whelan goodreads.com/review/show/34…

5 of 5 stars to The Gospel According to Luke by Steve Lukather goodreads.com/review/show/33…