Stef

Excited to see the design world’s reaction to our recent rebrand for @moneda_com 🔥

At Pony we roast each other's work all the time. It's uncomfortable at first. But that discomfort is the point. When you can tell someone their idea is half-baked and they laugh and fix it ... that's real trust. You can't fake that. You can't manufacture it with team offsites or feedback frameworks either. The distance between polished BS and genuinely great work is usually one honest conversation. Say the thing you're thinking in the meeting. Not after it. It feels weird for a while. Then it becomes the best thing about working together. PS: do you like our new little jungle? #branding #tech

Dear Creatives, Your value is taste, judgment, and trust. Those are the three things AI is going to struggle with for a while. Work on them. Act like a director and advisor. 
 And you'll thrive. #branding #design #brandingtech

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We’re hiring a Brand Designer at Pony. Someone who obsesses over beautiful brands and is genuinely curious about AI. Not afraid of it. Not dismissive of it. Someone who sees it as a way to push their craft further. London-based, hybrid, working with some of the most ambitious tech companies out there. Apply here👇 linkedin.com/jobs/view/4389… #jobs #designjobs #opentowork

Full case study here 👇 pony.studio/design-work/sm… #branding #fintech

@smartstreamhq runs inside 80% of the world's top banks. Most people have never heard of them. When your software is this embedded in global finance, invisibility feels normal. But markets move. AI is reshaping fintech. And "trusted but invisible" starts to look like "trusted but irrelevant." To be honest the hardest part isn't the design, it's finding the balance - staying credible to the banks who've trusted you for decades, while becoming relevant to the ones who haven't heard of you yet. At some point, every market leader has to explain itself again. Better to do it on your own terms.

How to build a brand identity that actually feels connected: 1. Start with the core story - what's the one thing this brand needs to communicate. 2. Find the key visual that carries that story. one strong idea 3. Integrate it somewhere obvious first - logo, hero pattern, whatever feels right 4. Perfect that one thing before moving on - you must absolutely love it. It’s the big lever everything else will step on 5. Now let it bleed into everything else without being heavy - type, colour, icons, illustrations, and etc 6. You should end up with a system where every element traces back to that same original idea 7. Bring it to life on the site expressively - this is where it gets personality 8. Pull it back for product/ui. same principles, quieter, optimised for function 9. Done - every detail has a reason. that's what intentionality actually looks like.

@fekunze @moneda_com 🚀

@moneda_com's brand is so good it's already getting featured

@rebrandgallery @ponythestudio this was so much fun! thanks for the feature 🫰

Moneda Visual Identity by @ponythestudio 💰

Music to my ears ❤️

A transformation that marks IMSERV’s evolution from a trusted metering provider to a data-intelligence partner powering the UK’s energy transition. #branding #brandidentity #brandingagency #visualidentity #brandstrategy

I spent the last few days training an AI agent on how we approach brand strategy at @ponythestudio. The idea was simple - how much of what we do can actually be disrupted? The answer was uncomfortable. Turns out you can encode years of strategic thinking into an agent, feed it a client brief, and get work back that would've taken days - in under an hour. Obviously it's not that simple... Trust is real. Judgment is real. Knowing which direction is right for a specific business - that's still human work. The agent doesn't replace that. But the amount it can compress? Still kind of insane. So I built something. You fill in a detailed form about your business. The agent works for 30-40 minutes. A 25-page brand strategy report lands in your inbox. Free. If you want to try and get a brand strategy for your business - comment and I'll send you the link.

The UK just launched a £500m sovereign AI fund. Backs founders from day one. Not just with cash - compute access, unique datasets, procurement pathways. Start here, scale here, win everywhere is the pitch. Rare to say this about a gov initiative, but good move. 👏 👏 👏 #sovereignai #ai

Meet the new @DIAdata_org 🚀 What started as an open oracle network has grown into critical infrastructure for on-chain finance. 250+ applications. 60+ blockchains. Institutional DeFi protocols depending on their data every day. Crypto needed the community vibe to get here. But for many players, the next step is institutional. The buyer changed. The brand has to follow. DIA is the verification layer for on-chain data. Transparent, verifiable market feeds sourced directly from exchanges and delivered on-chain to the protocols that depend on them. A new identity reflecting a more mature network. Built on precision, transparency, and engineering discipline. @CC_Bruns and Mikel - thanks for the trust from the whole @ponythestudio crew 🫰

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If AI commoditises software and we're getting there fast - building it will cost almost nothing and take almost no time. So where does the value of a company actually sit? Not in the code - where?