Stephan Loerke

Hablamos con @@Stephan_Lo, Director Ejecutivo de la @wfamarketers , sobre la Guía de Buenas Prácticas para el Relacionamiento Anunciante - Agencia. Está guía es fundamental para potenciar la colaboración y la eficacia en nuestro sector.

Social change can indeed be engineered, but it requires understanding human behavior. While we often spend time thinking about the direct influence we might have on others, we should also consider the influence the environment—both literally and figuratively—has on us.

We can’t believe it’s already been two weeks since Global Marketer Week, we still feel very energized by the week’s brainstorming, peer-to-peer sessions, networking and incredibly good content. WFA members can rewatch @Stephan_Lo’s presentation here: bit.ly/4bDR1gJ.

#Mumbai, March 18-21, Global Marketer Week 2025. Save the date 👇

❗ "45% of people with sight and hearing impairments feel excluded because ads are not accessible. The Advertising Accessibility Alliance is a brand-led, cross-industry initiative that aims to make advertising accessible to all", said @Stephan_Lo this morning at #GMW24.

💯 “#Marketers are optimists: we see opportunities where others see risks. The world would be a better place if there were to be more marketers.” WFA CEO @Stephan_Lo closing the Global Marketer Conference 2024. 🙏 Thank you all for being with us today here in Toronto.

🥂 “I like to raise my glass to our Canadian host. And to all of us. As the Québécois would say: ‘Chin chin’. Cheers!” With these words, WFA CEO @stephan_lo toasted last night to a successful start of this year’s Global Marketer Week, here in the beautiful city of #Toronto.

Anticipating an exceptional week of engaging discussions with global marketers @pepsi @IBM @Nestle @Nissan @abinbev @Mastercard @LOrealGroupe at @wfamarketers Week in Toronto, May 14-17. Register to attend: #art_91568" target="_blank" rel="nofollow noopener">wfanet.org/connections/gl… #WFAGMW #GMW2024 @MarketMakersHQ

🔴🍻On May 16, two-time Cannes Creative Marketer of the Year, @MarcelMarcondes, will take to the Global Marketer Conference stage in #Toronto and share with us one of the most inspiring stories of a company transformation driven by #marketing.

🔴 Our Global Marketer Week peer-to-peer sessions are a chance for our members to take a deep dive into some of the key issues they face every day. This year in #Toronto we will address #AI, #CrossMediaMeasurement, enhancing Policy-Marketing collaboration & other critical topics.

I’m happy to share that I’m starting this week as the Chief Executive of IARD, the alliance of the world’s leading beer, wine and spirits companies ⁦@IARDalliance⁩ linkedin.com/posts/julian-b…

📅 Join us from 14 to 17 May in #Toronto for Global Marketer Week 2024. This year, we’re bringing together the industry’s most influential marketers to discuss how to become better brands. Book your ticket and hear what these thought leaders have to say: bit.ly/47OSaQf.

🟣 1 in 6 women would leave the #marketing industry based on a lack of diversity & inclusion. This #InternationalWomensDay, we celebrate the women in our industry but also highlight the need for more diversity, equity & inclusion in our work and in our workplaces.

🔴 Wrapping up lessons learned today in our WFA #CMO, #Media, #Insight and #Sourcing fora with Andras Mohos, Joel Renkema, Deniz Ozer Can and Gael de Talhouet. All around one common goal: Better Marketing Integration. #ForumConnect

Thank you for having shared your thoughts and experiences today with your #marketing peers. We will build on today’s lessons, so that you can make progress on your marketing integration. We’re looking forward to seeing you again soon.

🔴“I’m delighted to congratulate Asmita on being Global Marketer of '23.” In an interview with @Stephan_Lo, Asmita Dubey, named this week as WFA Global Marketer of the Year, explains what this award means to her and to all of @LOrealParisUK's marketers: bit.ly/3SPmggk.

🤔Is the Chief Marketing Officer role really losing relevance? WFA CEO @Stephan_Lo answers the question in this interview with @AnunciosRevista: bit.ly/49yUSKv. #CMO #GlobalMarketing #BetterMarketing

“We’re proud that more than 30 of the world’s largest brands have signed the #PlanetPledge. They are signalling their commitment to helping #GlobalMarketing be part of the solution to the climate crisis.” 👂Listen to @Kantar's new sustainabilty podcast: bit.ly/48Havzq.

“Rather than fearing it, marketers are excited by #AI and its impact on their roles.” @Stephan_Lo reacts to research claiming that GenAI will impact 40% of all jobs: bit.ly/426ozQr. 🙏 Thank you for this interesting article, @Adweek. #GlobalMarketing #BetterMarketing

🎆 Thank you for being with us in 2023 - see you in 2024. #GlobalMarketing #BetterMarketing