Steven Motta 🐬
19 posts

Steven Motta 🐬
@steven_mottaa
making dolphins splash @waveful_inc
LA / SF Katılım Ekim 2024
167 Takip Edilen169 Takipçiler
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I realized most software founders spend 90% of their time building what 10% of their users want, obsessing over edge cases and power user features while ignoring what brought people to their product in the first place.
They get seduced by the loudest voices in their Discord, building increasingly complex features for a tiny subset of users while their core experience stays mediocre.
Meanwhile, the silent majority - who love the simple, original product - slowly drift away as the thing they fell in love with becomes bloated and complicated for no reason they actually care about.
The best software founders find a tiny niche they can dominate completely, make those users insanely happy, and expand surgically from there - becoming a mile deep before going an inch wide.
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We are looking for very specific founder types that we’ve seen be successful in consumer.
Sometimes we call them “savage.”
They are obsessive, competitive, disagreeable, opinionated, insanely smart, and neuro-divergent. They are fast, confident enough to take in new information and change, and sensitive to the nuance of psychology and language. They think small on the details and big on the business. A bit angry, a bit crazy.
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I raised $2,500,000 for @focustree_app & spoke with dozens of VCs & consumer app founders
Here's the top 3 metrics of a successful social app 👇
(only top 0.1% of founders can get #3)

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consumer software has paradoxically become one of the least competitive spaces, especially compared to b2b, where everyone’s endlessly iterating on slightly different flavors of the same crud saas tools.
we basically trained an entire generation to optimize for b2b metrics & repeatable playbooks, & in doing so, we accidentally lobotomized the instinct to grow consumer businesses organically.
it’s like we industrialized the process of building software & forgot that products require culture, intuition, & vibes—not just optimization frameworks.
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The biggest startup opportunities right now:
biggest b2c: solving loneliness
biggest b2b: vertical ai agents
biggest saas: pay-per-result saas
biggest consumer social: social apps designed for friend-to-friend communication, not creators
biggest e-commerce: ai personal shoppers
biggest creator: tools that make creators go viral or monetize more efficiently
biggest edtech: personalized learning
biggest health: gut health
biggest wellness: anti-microplastic products
biggest overlooked: elder tech
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the current wave of 17-25 year old founders are going to run laps around the industry
> learning at a much faster rate of speed because they grew up native to rapid feedback loops
> test and iterate faster
> no corporate baggage teaching them "that's not how things are done"
> raised on youtube tutorials — if they want to figure it out they'll find a way
> native to building community
> cost structures that make sense — not trying to copy silicon valley excess
> born into chaos — market cycles don't phase them
> think in memes — can actually communicate with online
> building for mobile first
Fun times
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