Steve Sobo
961 posts


@itschadross @swapcommerce is great for domestic and international
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@Corbin_Wallace @trevihydration Appreciate the response Corbin
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@Corbin_Wallace @trevihydration Anything make Trevi different than LMNT / Promix / Ultima?
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It. Is. Finally. Here.
Over a year in the making.
@trevihydration has officially launched its second formulation... Trevi Sport.
We heard you loud and clear. You Love Trevi. But you also wanted a solution for workouts. More electrolytes. More Sodium. More Support for Training.
Trevi Sport is designed to help you #EnjoyTheProcess.
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3 ways to hijack the creative part of your brain:
1. Morning Mud
we mistakenly think greatness is clean.
Like you're supposed to wake up, meditate, cold plunge, sip green tea -- and then produce brilliant work.
Nope.
You gotta work like a pig. Wake up, and roll in the mud.
Seinfeld spent the first 2 hours of his day writing jokes. Why? because if you want great jokes, you gotta write a lot of bad jokes.
He did that everyday, for 40+ years. Less than 0.1% of those jokes ever made it into his standup set.
Quantity is the mother of quality.
b..bu..buut what about writer's block?
"there's no writers block" he said. "there IS scared. there IS lazy. But there's no writers block."
You can cure writers block like it's a simple case of the hiccups: "just sit down and accept your mediocrity"
Translation: the harder you try to be great, the more you paralyze your creativity. Instead, be willing to roll in the mud. Make bad stuff, everyday.
Ed Sheeran: "I don't try to be great. When I walk in the studio, I remind myself 'today, I must dare to suck'...you can never make a great song, if you're afraid to make a bad song"
The first 2 hours of the day. Sit down and create.
Before you check the news, twitter, and stock market. BEFORE YOU PUT ANYTHING IN YOUR BRAIN... make something.
Coders code. Writers write. Musicians play music.
It's not going to be good. It's not SUPPOSED to be good. Good comes later.
You will only be as great as you're willing to be bad.
2. Engineered Rest
If you're reading this - you work too much, and it's suffocating your creativity.
All great work is on the other side of a breakthru idea.
How do you get a breakthrough? 3 places:
1) in water
2) in motion
3) after a nap
Ever notice you get your best ideas in the shower?
That's because your brain shifts from Executive Mode (doing tasks) to Default Mode (connecting dots)
"Creativity is just connecting things" - Steve Jobs
Aaron Sorkin (writer of west wing, social network) showers 8x a day when writing scripts.
Einstein used to float on a boat without a motor at sea. The coast guard was worried he'd drift away. He said "good, more time to think"
Darwin used to go for long walks in nature. He'd kick a stone every lap. He started calling his problems "4 stone problems" and "5 stone problems"
JK Rowling came up with Harry Potter on a train.
Edison, Einstein, Salvador Dali all took very short naps, and woke themselves up (holding a key, or metal ball that would drop and clang when they fell asleep) - because the brain enters a hypogogic state which allows for creative connections.
Showers, Naps, Swimming, Walking -- these look lazy.
What's more important to you: Looking productive or being productive?
Just like athletes and bodybuilders use sleep to grow their muscles - you must give yourself permission to relax.
Clock out so your subconscious mind can clock in.
3. THINK INSIDE THE BOX
Creativity loves constraints.
Dr. Suess was an up and coming writer. His editor bet him $100 he couldn't write a book using less than 50 words.
"it was damn tough. but that's what made it fun. It gave it that bounce"
The book (Green Eggs and Ham) went on to be his all-time best selling book.
The lie we're told is that you need to "think outside the box"
If you study the great ones, you see they do the opposite. They put themselves INTO a tight box.
Fewer options. Tight deadlines. Less features.
^these are the tools of the master creators
that's just a taste, reply DM if you want me to DM you the full list
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@jamesonhaslam The idea of this ad of course is to offer the “free” thing/service, but having that thing not be possible without your main service.
To be most effective I think you want to choose the biggest pain point of deck owners. Like, what are the most common jobs/work done on decks?
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I want to do this for decks
Will Venmo $100 to the person who comes up with the best offer
Ready, set, go:
Dylan Thornsberry@dylthorn
There's a roofer in my area and I see his fb ads each week. His tagline: 'Free gutters with a new roof' He's been doing this for years. Simple dumb offers win.
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@HarryRafferty5 @PhillipsExeter @ExonianSports Congrats Harrison!! No one more deserving!
I’ll always remember our late nights at Silloway running full court 1s
You’re a legend my friend
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Excited and humbled to be named the next head boy’s basketball coach at @PhillipsExeter !! Thank you @ExonianSports , Jay Tilton, and everyone else who helped make this possible
Exeter Athletics@ExonianSports
We are thrilled to announce Harry Rafferty ‘13 as the new head coach of our boys varsity basketball program. Rafferty takes over for his former coach, Jay Tilton, who has stepped down after more than two decades with the program. weareexeter.com/news/2025/3/17…
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@FrankiKing12 Good list Frank I agree with your bullets. You’re a legend of the game
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@stevesobo254 Pros:
-Walkability/public transportation
-Street fashion/art
-Endless opportunity to meet new people and try new things
Cons:
-Noise
-Lack of light/nature
-Expensive yet flavorless veg and fruit
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