Subhash Choudhary

Releasing an eBook, from the perspective of a technical co-founder, as we scaled Dukaan from 0 → 1M stores, and the engineering lessons I learned the hard way. The Accidental CTO. It's free and open source, if you can improve it, feel free to send pull requests. Github link in 1st comment.

Just finished reading The Accidental CTO. Just want to say, thank you to @subhashchy for writing it. Absolute masterpiece and honest.

@notHotChaddi how good is your “bhai pankha band kar de thandhi lag rahi” flow?

@subhashchy I have a esp 32 for each room with relay modules hooked up with home assistant, works with manual switch boards as well. 3BHK and the cost was about 5k. But I do understand there's DIY aspect

trying to buy a modern home automation system for a 2 BHK house. If you are using one can you share recommendations ? Integration with voice ai and LLMS ? What are the things it can do and at what cost ?

Jai Jagannath. 🙏 T−6 days. The calm before one of India’s greatest spectacles. in exactly 6 days, every inch of this road will become a river of faith and humanity.

@DiljotMutti dont you think you are making it Dropbox vs rsync argument ? u know u can just rsync stuff or ftp its simple to use and has 200 options for any end use. i was looking for more of a dropbox thing. it just works.

Well, the best part of HA is in fact the endless customisations You can literally hack it to the way the user understands not the other way around Initial Setup is techy, indeed HA has edge if your equipments are from multiple brands and want them to coordinate nicely. But if goal is simple enough, ready-mades might be still better choice, given the ease to configure

@DiljotMutti too much diy and not people friendly right? elders dont know how to use it

@subhashchy Did you look into Home Assistant? As dev, you’d love its flexibility

I often ask people to stay away from self-proclaimed DSA / coding / open source experts and their courses. They tend to make things a lot easy and lucrative then it is while disguising the reality involved, for their personal gains. financially vulnerable students are being led to believe that, a little bit of DSA or stupid open source contributions or a copy paste todo app will guarantee quick success in tech interviews at XYZ companies making them crores. This is fundamentally wrong. Once again, let me remind you - long term success in tech is result of hard work, sleepless nights, over a long, really long period. If anyone tells you otherwise, run, he is / will sell you something. and once he made his "easy" sale, you are on your own. The reality today is, there is more money in "teaching coding" than actually "coding" . Few folks have figured that out and doing exactly that. They are smart, they will always do what is working "right now" vs asking you to do what "worked for them".. What worked, is not relevant anymore.. Today, The crores and "dream job success" is in what they are doing right now, not what used to work and they are asking you to do. The reality is, the market is really really brutal right now and you have to be really really good to land even an interview opportunity. For the few opportunities that opens up, thousands of folks apply. The days where you could get hired with a react course or a nodejs bootcamp are gone. Forget about crores, even most prestigious institutes students have trouble getting double digit Lakhs right now. In this market, if you are not getting interviews or jobs or not sure what to do, don't lose hope and just ask yourself this question - Are you really really good ? In something ? and if not , are you a really really good generalist ? Can you get ANYTHING done? Maybe with AI? If not, time to work.. on yourself first. Take a deep breath and figure out what you want to focus on to be really really good at.. Are you going to be a really good generalist ? Thats fine but then put in the hours / days / months to be that. A great generalist or full stack dev is rare.. be that. BTW DM me if you are, hiring ;) If not, pick something specific. Could be anything. Frontend, Backend, Devops, AI, Open source ? Anything. What it is ? Is it backend ? and then get yourself to be really good at it. Today pretty much anyone can spit out a CRUD API using Django or express. Heck AI can do it in 30 seconds. What is your backend superpower ? someone who just knows how to create an express API with mongo DB or someone who can optimise the heck out of an API until it responds in 3 miliseconds.. Someone who have never ran a SQL query in life, or someone who have played with, figured out the why (why caching for example? ) and then built stuff with oAuth, web sockets, Caching, Redis, Queuing (RabbitMQ/Kafka), Docker / Kubernetes , ElasticSearch etc. ? or someone who have played with every single LLM API out there and knows how to deal with parralel tool calling with Openai apis. Can you even deploy your the CRUD app you built on a EC2 machine on aws ? Or is it going to be frontend ? Are you really really good at frontend ? 800 out of 1000 folks can do A basic FIGMA to React.. It’s a commodity now and not far way if not already, AI and others are and will do it directly without you putting in the code. What is your frontend superpower ? Do you even know or care why frontend performance matter ? Can you get a react webpage 100/100 on pagespeed ? Is it open source ? Someone with a good first issue with a readme update on 20 projects or someone who understands a particular open source project really really well and is a regular contributor.. I once hired a Intern who was contributor to Django project, I literally plead him to join me with a offer he simply couldn’t refuse. Once joined, gave him full control on our codebase (Django) and he was one of the best contributor to our backend with little working experience. I can go on but you get the idea.. Learn by doing.. Thats the best way.. but if you can't, there are enough resources, either free or available for really affordable prices (700-800 on udemy etc) which can help you learn in a structured way. You don't need fancy courses costing thousands, or bootcamps or whatever they are naming it these days. The market being bad is not in your control but you being bad is fully in your control. Even now, there is a decent requirement for really really good enginners. People with superpowers.. Be that, and start reaching out to folks for referral or interviews.. You will be the 1st to get the call. It’s still not late. Go figure out, learn & build your superpower.

rooting for you Murli. I beleive you are just the right person to make it happen. really amazed by the amount of dedication you and your team shows in building a pcb ecosystem in India.

@gmisrag @_ShreyasiSingh @jalajboy @MithilaStack sounds wonderful. i would love to visit as well

@subhashchy @_ShreyasiSingh Tagging @jalajboy here who has been attempting to get things moving in Darbhanga via @MithilaStack - I make it point to give their wonderful office a visit whenever I am in the city :)

Had a long, energising conversation with Hon’ble Sports & Industries Minister @_ShreyasiSingh on backing grassroots cricket talent. Honestly didn’t expect this much openness toward a private initiative. The willingness to partner and move at startup speed is new, and genuinely encouraging. I’m very optimistic after meeting her. We’re already setting up a team to scout talent from the block level up, and bringing in cricketing mentors who will work directly with our players on the ground. As Industries Minister, she also encouraged me to set up an AI and technology hub to mentor and create opportunities for local engineering talent, and I welcome that. It would be a real chance to keep skilled opportunities closer to home. 🙏

Had an inspiring meeting with Mr Subhash Choudhary, Co-Founder & CTO of Dukaan — a young entrepreneur who grew up in Manigachi village, Darbhanga, and has never forgotten where he came from. Subhash has committed ₹1 crore to Bihar sports through his newly launched Nath Foundation, sponsoring district-level cricket teams across Darbhanga, Madhubani, and Sitamarhi — covering kits, year round coaching, ground access, and tournament travel. The talent, as he rightly says, is in our villages. As Industries Minister, I also encouraged him to establish a Tech Office of Dukaan in Bihar — a no-code ecommerce platform that empowers merchants of every scale to build and manage their own online stores. He agreed readily and warmly. Welcome home, Subhash!

@mohantyabhijit @_ShreyasiSingh itna visible kya?

@subhashchy @_ShreyasiSingh Itna weight loss. Sab Thik ?

@MaianciusThakur @_ShreyasiSingh i lost lot lf weight no?

@subhashchy @_ShreyasiSingh bhai is your health ok? everything good?

@sanjeevsinghx @_ShreyasiSingh thank you sanjeev ji for your support. lets do this together. 🤝

@arshdeep27singh you are right. cricket is just a start and i will try to cover as many.

@subhashchy just one feedback - chances of making to other sports from India is higher compared to cricket, we need people like you to support sports and not just cricket. Thanks for doing it though.

I’m committing ₹1 crore to Bihar cricket. I was a cricketer growing up in Manigachi, a village in Darbhanga. Grew up with no support. Today I’m launching Nath Foundation, named after my father Basuki Nath Choudhary, who I lost at 3. Nath means sahara. First action - fully sponsoring district-level cricket teams across my home, the Mithila region. Starting in Darbhanga, then Madhubani and Sitamarhi — a fully sponsored team in each. Each player gets full kit, year-round coaching, ground access, and travel to trials and tournaments. Everything covered. Players picked at an open trial and match in Darbhanga, soon. The talent is in our villages - precisely where I came from.

@Aftab_Nasir_hd happy to understand the problems and how i can help. sending a DM

@subhashchy Excellent step. I wish you all the best. And please let me know, If other districts guys can become part of the selection process. I have some budding cricketers from my home district Kishanganj, Bihar. They play really well but lack resources to go further.

@Shravan68934441 kaha se manigachi me?

@subhashchy Great initiative sir.... I'm also from manigachi.... Dher sari subhkamnaye 🙏🙏

@iamnarendranath धन्यवाद Narendra ji. your suport will mean a lot. lets get it done.

बहुत शानदार पहल! @subhashchy ji पूरा सपोर्ट होगा! आपके मुहिम में जो भी मदद हो सकेगी करेंगे! ये होता है सिर्फ वचन नहीं बल्कि जमीन पर कुछ करने की कोशिश! आगू आओ हम संग छी!