moot

Block Social Media Footprint Analysis Total followers = 26,887,314 The Jack Factor @Jack = the largest individual entity across any of the brands or platforms, with 6.4m followers on Twitter. This boosts the overall Block footprint to 9.3m on Twitter. Unsurprisingly, he carries massive presence on the platform he created and can use this to boost the other brands and new products. Block Brands @CashApp = it is well known to be the largest brand within the company and this is shown with 6.3m followers across all platforms. It has good distribution across all platforms, but is perhaps lower than expected on TikTok and should expand further there. @AfterpayUSA = Perhaps surprising, but the combined total of all AfterPay brands totals around 5m followers, highlighting the scale of this segment which still has massive potential for expansion. @Square = Has a combined total of 3.3m. Square has the highest totals on Facebook and LinkedIn in. Possibly highlighting a greater advertising opportunity for Square businesses on Facebook, and more business related networking on LinkedIn. @TIDAL = The second largest brand overall with 5.3m followers. Very strong with video based content with high numbers on TikTok and YouTube. Bitcoin = currently only amasses a total of 400k followers. This is an area where I have been quite vocal that 'Block Bitcoin' needs it's own distinct social pages and website. It will become the unifying thread through the whole company and should far exceed the total of all the other brands. If they set this up properly with sensible cross posting from the other brands and Jack, it should easily hit 5m + followers within a year. Social Platforms TikTok = 7m followers across all brands. There's some uncertainty of the accuracy of the total here due to a higher suspected prevalence of bots. But it is hugely popular with Gen X and reflects the younger target audience for the Block brands. Meta = across all the meta brands Block totals just over 8m followers. Facebook and Instagram has a similar of total of roughly 3.5m each. Threads is continuously improving market share and Block should improve output and post from more brands on there. YouTube = Square makes good use of YouTube, however there is extremely limited content by all other departments. As a minimum all investor day, earnings company updates, employee interviews should be posted from Block YouTube. More inventive content could be shared by all brands as well. LinkedIn = Square absolutely dominates out of the Block brands here. I think there is much more reach for AfterPay on here, and Block itself. One strength of LinkedIn is there is a lot more appropriate cross posting and replying to other Block brands etc than you see on other platforms. Final Thoughts Analysing the Block social media footprint provides further evidence of the size and scale of the overall ecosystem. This is huge and is a real strength of the brand. However, I do think there is significant room for improvement and the social media footprint could be expanded further with more cohesion between brands and platforms. Obviously not all of the cells are populated on the table, and the social media presence could be enhanced further by having a presence from all brands across all platforms. A lot of the official company websites for the block brands do not have links to all the social pages. And a lot of the social pages aren't professional enough. For example on X, all the Block Brands should have gold verification and appropriate affiliates listed for each one. As well as follower count, they should be logging impressions and other analytics across all of the different brands and platforms. And using this to optimise the social media strategy. Part of the reason of me doing this analysis is because we are coming up to a big anniversary for @Clearpay_UK 🥳 which will soon be coming up to 4 years without a post. So if anyone from Block is paying any attention to this please start out by sorting that out!!! $XYZ