
杉本聖也|ECをハックするエンジニア社長
3.9K posts

杉本聖也|ECをハックするエンジニア社長
@sugimoto_EC
SIGテクノロジー(株) 代表取締役|現役プログラミング講師のガチエンジニア|講師歴5年目|幼少期に親の会社倒産を経験|高専からエンジニアの世界へ|変化の激しいEC環境をAIやプログラミングでハックする方法を発信|Shopify×海外展開が得意です。|御社のShopify、データを取らずに運用していませんか?








人が成長する上では、 この“心技体”のバランスが 大切なのだと思います。 心=マインド・メンタル 技=スキル・テクニック 体=健康・フィジカル 特に健康でなければ、 どんなにマインドが強くても、 どんなにスキルが高くても、 結局、それを発揮できません。

This ecommerce brand operates in one of the most competitive product categories online. Despite that they are generating $42,800 per month in organic search traffic value. Also: 532 ChatGPT citations. 427 Google AI Overview citations. And 723 Perplexity citations. Use their formula for your business. It will never be easier than today to make Google and ChatGPT your top sales channels. (If you want to see where your site stands across Google and AI search, start here: seo-stuff.com/free-audit) Do not drag your feet and then try to play catch-up in 2027 when it is 10x harder. Let's start with the results and then I'll explain what SEO Stuff specifically did. seo-stuff.com Organic traffic: Up. Top 3 keywords: Up. AI Overview citations: Up. ChatGPT citations: Up. Gemini citations: Up. Perplexity citations: Up. Their visibility growth now spans product pages, category hubs, and comparison content. This is an ecommerce brand competing against large retailers and established review platforms with in-house SEO teams, paid media budgets, and years of domain authority. And it is outranking them at a fraction of the cost. Let's get into the formula. Most ecommerce brands publish thin product descriptions and generic blog posts that look fine on the site but do not rank, do not get cited, and do not build credibility with AI systems. This brand did things differently. Here is their system in case you want to apply it to your own business: Step 1: Turn product and category pages into knowledge hubs. Product and category pages were transformed from simple conversion pages into full resource pages. Each page included: A TL;DR summary explaining the product benefits and differentiators in plain language. Question based H2s such as: "What is the best [product type] for [use case]" "How does [product category] compare to alternatives" Two to three sentence answers under each H2 written as complete extractable insights. Comparison tables and scannable lists to maximize AI readability. AI Overviews pull from pages structured like answers, not pages written like product catalogs. Step 2: Build authority with purpose. Using SEO Stuff's Gold Plan (seo-stuff.com/gold-plan-pack…), the focus was relevance over volume. The strategy: DR50+ links only, from category-relevant and ecommerce-adjacent publications already driving organic traffic. Contextual anchors matching the brand's product category and specific use cases instead of generic filler anchors. Entity alignment, making sure each referring domain referenced the brand and product category in context. AI engines heavily weight entity relationships. When those relationships are reinforced across trusted domains, AI systems begin associating your brand with the category, which triggers repeated citations. Step 3: Strengthen brand and product signals. Once authority was established, the site was optimized for structured data and brand recognition. This included: Adding product, review, and brand details to every core page. Creating comparison and FAQ pages with clean structured data. Refreshing pages regularly because Gemini and ChatGPT favor recency within 30 to 90 days. These changes make the site easier for AI engines to interpret, trust, and reuse as a citation source. Step 4: Build internal linking clusters that pass meaning. Traditional SEO uses internal links to pass authority. AI search uses internal links to pass meaning. The linking strategy: Each product page linked to three to four supporting comparison and buyer guide posts. Each guide post linked back to the related product or category page using intent based anchors. This created tight topical loops that made relationships clear for both Google and AI systems. The result was improved rankings and repeated citations inside AI responses. Step 5: Scale with AI optimized commercial content. Once the foundation was built with the Gold Plan, the brand scaled with the Premium Content Bundle. This added: 60 AI optimized articles targeting "best," "top," and "comparison" searches across the full product category. Built in TL;DR summaries to increase AI citation frequency. These pages now rank for hundreds of new commercial keywords and fuel consistent visibility across ChatGPT, Gemini, and Perplexity. The results speak for themselves. All organic. No ads. 532 ChatGPT citations. 427 Google AI Overview citations. 723 Perplexity citations. $42,800 per month in organic traffic value. If you want to replicate this system: Turn product and category pages into knowledge hubs. Add question based H2s and TL;DR summaries. Build DR50+ backlinks aligned with your product category. Refresh content regularly. Interlink with intent. Do this consistently for 60 to 90 days and you will begin appearing in Google, ChatGPT, Gemini, and Perplexity just like this brand did. Or let SEO Stuff do it for you. Gold Plan seo-stuff.com/gold-plan-pack… 10 long-form, snippet optimized articles, 3 DR50+ backlinks, and a complete AI search strategy. Premium Content Bundle seo-stuff.com/premium-conten… 60 structured, AI ready articles built to drive citations, rankings, and compounding visibility. There is a reason more than 80 percent of SEO Stuff customers reorder. The results continue long after the work is done.


不動産投資やったことがない人は読むべき。 少しでもいいなと思ったらGW中に動くべき。 動けない人は年末になっても動いてない。








Google has just published 50+ MCP servers to support programmatic agentic workflows with integrations that are integrated with governance and observability by design: Google Cloud MCPs Announcement: cloud.google.com/blog/products/…


受託系の企業ほど、x運用の効果が出やすい傾向があります。 ⠀ 弊社で支援している受託系企業の事例では、月額15万円の運用費用で22件のリード、CPL約6,800円、成約3件、さらに月額60万円のサブスク型プランも1件決まっています。 ⠀ なぜ受託系こそxと相性が良いのか。理由は3つあります。 ⠀ ①受託系は、価格ではなく、誰に頼むかで選ばれる業種。経営者本人の人柄と思想が見えるxの発信は、発注判断の材料として前向きに働きます。 ②受託系の発注側は、失敗リスクを下げたいという心理が強く、事前に経営者の意思決定パターンを読んでおきたい層が多い。xはこの事前検証ニーズに完全にハマります。 ③受託系は商談1件あたりの単価が高いため、月数件の質の高いリードがあれば運用費用は一瞬に回収できます。 商品単価が高く、信頼が発注の決め手になる業種ほど、x運用は広告より先に手を打つべき施策です。 著名な経営者から中小・上場企業の社長まで、個人アカウント運用を支援してきた弊社ですが、この度、X運用代行(月5万円)のお試しプランを10社限定でリリースしました。 採用や集客、ブランディングを強化したい方は、@migi04511までお気軽にご連絡ください。



