kai
354 posts

kai
@swucco
i like quiz funnels // prev MrBeast // Scaled to 1 billion TikTok views / month
Manhattan, NY Katılım Şubat 2019
559 Takip Edilen122 Takipçiler

Every time a founder tells me agencies are too expensive, I ask what they think a $100K/year W2 media buyer actually costs. The answer is always wrong.
They quote the salary and maybe they add benefits, but never They never add the rest.
Here's what a $100K media buyer actually costs you in year one:
1. Recruiting costs. Agencies charge roughly 20-30% of first year salary to place someone. Even if you run the process yourself, your time, job board spend, and interview hours aren't free. Call it $15-30K depending on how long the search takes.
2. Payroll taxes and benefits. Health insurance, 401K match, employer-side taxes. You're adding another $20-30K easy on a $100K base.
3. Onboarding and ramp time. They're not fully productive on day one. You're paying full salary for weeks or months before they're actually moving the needle.
Add it all up and you're looking at roughly 160% of gross salary in true all-in cost (the model we use internally). That $100K hire is a $160K commitment before they've touched an ad account.
And that's assuming you hired well. Performance marketing has a massive talent deficit, and the hiring process is where professional bullshitters thrive.
Now compare that to an agency. Cleaner termination, no wrongful termination risk, and no severance negotiation. The contracts are defined and generally short-term. If it doesn't work, you move on.
Just something to keep in mind.
Anyway, if you want senior-level paid media expertise without the $160K gamble, feel free to DM me. Happy to walk you through what working with us looks like.
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AI creative is the single dumbest allocation of AI you can make in e-commerce right now. It's replacing relatively low-cost work and the value-to-token cost is terrible.
Why are you spending AI resources to replace work that's already outsourced and low-cost?
Replace the stuff that's harder and doesn't need to be 100% accurate.
1. Creative strategy. Dump 100,000 customer reviews into an LLM and get the 20 biggest pain points in 30 seconds. If one is a hallucination, you wasted a little bit of your designer's time. The downside is minimal.
2. Consumer psychology. Every journal ever published about human buying behavior is in the training set. Use that to inform which pain points to hit and how to frame your messaging.
3. Building systems. Ingest reviews via API, pull top performing ads from your data warehouse, run it through a strategy agent, kick it to a review agent. This is where value compounds (and where systems thinkers shine!)
The simple wins come from replacing expensive thinking time, not cheap production time.
If you have additional insight here, certainly add it.
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@aditya_lamba1 Yeah isnt it still fragile to use multiple accounts on the same IP tho? Is there like a standard proxy / browser setup you recommend to safely use them
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@swucco Bro these are Govt ID backed real linkedin accounts, not fake burners. And if LinkedIn ever touches one, we restore access within 48-72hrs.
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scaling linkedin outreach has one problem
linkedin limits how many DMs one account can send
the fix? more accounts
Govt ID-verified. female. aged. 100+ connections LinkedIn account
$59–$89/month
nobody in the market is doing this under $120
visit profli.co or dm me
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@coldemailkid @jn_jackk How do you operate them? Plug each proxy into a browser that hides your identity?
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retail was always the plan.
10pcs packaging dropping in stores soon. just getting started.
Hugo Leprince@hugoleprince
Together with HiStrips we’re bringing the sexiest nose strips in the world to your local retail stores. Introducing the retail exclusive 10-packs. Ready for global takeover.
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Close to running out of capacity on the team, looking to hire 1 more!
Miki@Mikiv21Studio
In need of motion graphic designers, launch/product videos are in super high demand at the moment! Drop your work below!
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@gregisenberg why not just make a public CPM based campaign? pure performance
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Media buyers are the most underrated hire in DTC right now.
Everyone's fighting over Creative Strategists. Bidding wars, tiny talent pool, impossible to find good ones.
Meanwhile, we post a media buyer role and get flooded with qualified candidates.
Every time we've added a strong media buyer and let them own a channel, they've found extra scale and profit we were leaving on the table.
Especially on supporting channels. There's so much juice left to squeeze. We're seeing great performance on Pinterest, Snapchat, and Applovin after we started putting dedicated people to grow these channels.
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who’s the mr. beast of software?
Founders Inc@fdotinc
TBPN just got acquired by OpenAI a new media empire built in just 1 year who's next?
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