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kai

@swucco

i like quiz funnels // prev MrBeast // Scaled to 1 billion TikTok views / month

Manhattan, NY Katılım Şubat 2019
559 Takip Edilen122 Takipçiler
Collin Slattery
Collin Slattery@CJSlattery·
Every time a founder tells me agencies are too expensive, I ask what they think a $100K/year W2 media buyer actually costs. The answer is always wrong. They quote the salary and maybe they add benefits, but never They never add the rest. Here's what a $100K media buyer actually costs you in year one: 1. Recruiting costs. Agencies charge roughly 20-30% of first year salary to place someone. Even if you run the process yourself, your time, job board spend, and interview hours aren't free. Call it $15-30K depending on how long the search takes. 2. Payroll taxes and benefits. Health insurance, 401K match, employer-side taxes. You're adding another $20-30K easy on a $100K base. 3. Onboarding and ramp time. They're not fully productive on day one. You're paying full salary for weeks or months before they're actually moving the needle. Add it all up and you're looking at roughly 160% of gross salary in true all-in cost (the model we use internally). That $100K hire is a $160K commitment before they've touched an ad account. And that's assuming you hired well. Performance marketing has a massive talent deficit, and the hiring process is where professional bullshitters thrive. Now compare that to an agency. Cleaner termination, no wrongful termination risk, and no severance negotiation. The contracts are defined and generally short-term. If it doesn't work, you move on. Just something to keep in mind. Anyway, if you want senior-level paid media expertise without the $160K gamble, feel free to DM me. Happy to walk you through what working with us looks like.
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Collin Slattery
Collin Slattery@CJSlattery·
AI creative is the single dumbest allocation of AI you can make in e-commerce right now. It's replacing relatively low-cost work and the value-to-token cost is terrible. Why are you spending AI resources to replace work that's already outsourced and low-cost? Replace the stuff that's harder and doesn't need to be 100% accurate. 1. Creative strategy. Dump 100,000 customer reviews into an LLM and get the 20 biggest pain points in 30 seconds. If one is a hallucination, you wasted a little bit of your designer's time. The downside is minimal. 2. Consumer psychology. Every journal ever published about human buying behavior is in the training set. Use that to inform which pain points to hit and how to frame your messaging. 3. Building systems. Ingest reviews via API, pull top performing ads from your data warehouse, run it through a strategy agent, kick it to a review agent. This is where value compounds (and where systems thinkers shine!) The simple wins come from replacing expensive thinking time, not cheap production time. If you have additional insight here, certainly add it.
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kai
kai@swucco·
@aditya_lamba1 Yeah isnt it still fragile to use multiple accounts on the same IP tho? Is there like a standard proxy / browser setup you recommend to safely use them
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Aditya Lamba
Aditya Lamba@aditya_lamba1·
@swucco Bro these are Govt ID backed real linkedin accounts, not fake burners. And if LinkedIn ever touches one, we restore access within 48-72hrs.
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Aditya Lamba
Aditya Lamba@aditya_lamba1·
scaling linkedin outreach has one problem linkedin limits how many DMs one account can send the fix? more accounts Govt ID-verified. female. aged. 100+ connections LinkedIn account $59–$89/month nobody in the market is doing this under $120 visit profli.co or dm me
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kai
kai@swucco·
@coldemailkid @jn_jackk How do you operate them? Plug each proxy into a browser that hides your identity?
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Huzz
Huzz@coldemailkid·
@jn_jackk I’ll dm ya but do you have proper residential IPs already? Cuz that’s a BIG task to keep em running bro
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JN Jack | Cold Email
JN Jack | Cold Email@jn_jackk·
Will pay big money to anyone who can show me sourcing linkedin accounts at scale 500+
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JN Jack | Cold Email
JN Jack | Cold Email@jn_jackk·
Women care way more about your face than your physique Def should max out both But most of you dont do anything for your face and yet go to the gym daily
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Olivia Smith
Olivia Smith@Osmith66·
keep it under 65 words one cta first line personalized follow up 4 to 6 times thats 90% of the game
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kai
kai@swucco·
whats the best b2b outbound / lead gen agency that works on pure performance ?
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Dylan
Dylan@Dylanecommm·
Looking for a killer CRO expert for my 8 figure supplement brand dm me, no agency bullshit
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Lucas Hazan
Lucas Hazan@hazan0608·
A consumer business i'm close to is running their whole business off of AI agents. ( Creative feedback, ops , cs, CRO) and is scaling. This is the new age of building businesses.
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kai
kai@swucco·
@gregisenberg why not just make a public CPM based campaign? pure performance
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GREG ISENBERG
GREG ISENBERG@gregisenberg·
We'll soon see the rise of the "Chief Clipping Officers" at companies The person who figures out the 47 second moment inside the 2 hour podcast that gets 10M views Probably will be the highest paid marketing hire of 2027
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Ajay
Ajay@1ajaay·
A few nicely designed, performance-focused sections from this page
Ajay tweet mediaAjay tweet mediaAjay tweet mediaAjay tweet media
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kai
kai@swucco·
@2nervik Do you look for media buyers that already specialize in niche channels like Pinterest? Or have you found that the experienced ones are able to adapt to new platforms
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Tobias Nervik | DTC Viking
Media buyers are the most underrated hire in DTC right now. Everyone's fighting over Creative Strategists. Bidding wars, tiny talent pool, impossible to find good ones. Meanwhile, we post a media buyer role and get flooded with qualified candidates. Every time we've added a strong media buyer and let them own a channel, they've found extra scale and profit we were leaving on the table. Especially on supporting channels. There's so much juice left to squeeze. We're seeing great performance on Pinterest, Snapchat, and Applovin after we started putting dedicated people to grow these channels.
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kai
kai@swucco·
@ChinoAIO chino cookin🧑‍🍳
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Chino
Chino@ChinoAIO·
Statics🎨
Chino tweet media
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