John Hwang
756 posts

John Hwang
@tavon
Founder + CEO at Lanio/Public Platform (@teamlanio). Programmer turned entrepreneur obsessed with helping academics and writers become public intellectuals.
Grand Rapids, Michigan Katılım Kasım 2007
518 Takip Edilen567 Takipçiler

Most newsletters are bloated.
Here’s how to trim the fat in yours:
1. Lose the parts of your intro no one cares about — like how many new subscribers you got this week.
Get to the valuable stuff.
2. Ease up on the emojis. It’s a newsletter, not a MySpace page.
3. When you’re done writing your newsletter, do a word count and then force yourself to delete 20% of the words.
4. Not every sentence needs to have an accompanying image with it — it’s a newsletter, not a scrapbook.
5. That paragraph you have at the top saying who you are and what the newsletter is?
The one that’s the same every week?
No one’s reading that.
6. I’d rather get a weekly short story from you than a monthly novel.
(This isn’t about books.)
7. Do sponsors really need a giant image of their logo that looks like an ad and therefore is ignored by your readers?
There are better ways to deliver attention to sponsors.
8. You found 20 links worth sharing? Good for you.
Now cut 10 of them and save them for the next issue.
9. People are more likely to read (and share) your article if your newsletter contains a short summary and link to it on your site than the full text in the email.
10. The more actions you ask readers to take, the less likely they are to take one.
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If you found this post valuable, subscribe to my newsletter.
Every week, I share frameworks and learnings from bootstrapping a $60 Million company.
romeensheth.com/profile
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@sandersted I read the Korean abstract and the first sentence is a poor translation. They imply that they have done the literature research and broad consideration. I chalk it up to English not being their first language.
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@EastenLaw @AmericanBaptist Congratulations Easten! I look forward to listening to you preach in the near future.
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A personal update: after what seems like a lifetime, I’m ambivalently pleased to announce that my pastor presented me to my congregation today as a candidate for ordination with the @AmericanBaptist Church. It feels like it’s been a lifetime of discernment and, well, here I am.
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From my corner of the globe to yours,
Happy building ✌️
Follow me @jonbrosio for more rad content
Also if you found this helpful, RT the first tweet to share this with your friends!
Jon Brosio@jonbrosio
How to build a $2000/mo membership site for $0 (Even if you have a small audience) A simple guide to get you started:
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John Hwang retweetledi

For the upcoming “Multiple Belongings in Transpacific Christianities” conf hosted by @PTSCAAC & @OMSCatPTS, I’ll be making an argument about re-imagining Asian American discipleship building on Scripture, my family story, and these two texts… hope it’ll all make sense!

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