Abinash Senapati

The planet can spell your name – literally. 🔤🌍 This Earth Day, see your name written in landscapes captured by Landsat: go.nasa.gov/4ak4Cdu

Even the most successful websites eventually need a redesign. Take @Stripe for example. After six years with the same homepage, Stripe recently unveiled a brand new site that reflects how the company has evolved over the past few years. So when is the time right for a new landing page? And what should you prioritize in the redesign? In this episode of Design Review, YC’s @aaron_epstein sat down Stripe’s Head of Design Katie Dill (@lil_dill) to pull the curtain back on their high profile redesign and to discuss how their team is evolving in a world dominated by new AI design tools. 00:30 - The Old Site 05:30 - “What is the point of a website?” 06:00 - Breaking down the new homepage 07:10 - The GDP counter (and how Stripe builds trust) 08:45 - The Bento Box that fixed the homepage 11:37 - Why great design feels effortless 15:40 - Craft, iteration, and getting it right 19:11 - Inside Stripe’s design process 27:10 - How AI is changing design 35:00 - The fight against mediocrity 40:00 - Walking the Store: Stripe’s Secret to Better Product Design