Blake Teeple
268 posts

Blake Teeple
@teepleb
I have 10+ years in SEO and web dev helping brands of all sizes operationalize and scale their SEO programs. Currently: Dir. of Strategic Innovation @ Terakeet


STRAIGHT TO THE DOME











What annoys me most about the marketing industry is how incompetent most marketers actually are. Like 80% of them have probably made very little real impact on a sale in their entire careers. These people are marketing proles - they go through the motions of what they think looks good, do the most basic research, then just make what they personally like. When things go wrong, they blame the algorithm. “CPC is up 30%, that’s why results are bad.” That’s the report. No action taken to understand it or fix it. They just let the algorithm and the platform be the master of their fate. Then there’s the top 20% who actually make impact happen. These people take responsibility. They know they’re in control of the outcome. They research properly and apply real human desires to the channel. The key to all of this is research. I know how I research quickly, and I know how I research slowly. AI makes research easy now - but you should put reps in the old classic way first. Otherwise you’re going to miss things.















