The Longer Game
5.5K posts
The Longer Game
@the_longer_game
This is not just retail - it's Retail Reimagined, #futureofretail, #amazon, #ecommerce, and omni-channel strategy for brands.
Katılım Mart 2020
1.2K Takip Edilen215 Takipçiler
The low-fat era told Americans that fat was the enemy, so food companies pulled fat out and replaced it with sugar, refined starch, and ingredients that spike insulin, drive hunger, and get stored as body fat.
Consumers followed the advice because they thought they were doing the right thing.
They bought the products, got worse outcomes, and got blamed for it anyway.
Familiar? Of course!
Because that is the last thirty years of food marketing, and your customer lived through all of it.
The food industry spent decades giving consumers very good reasons to stop trusting labels, and your product is inheriting that skepticism whether it deserves it or not.
Victoria Berk launched Know Good after watching the nutrition industry cycle through trend after trend, each one promising clarity and delivering more confusion.
Her read on where consumers are right now is precise:
They are not just moving on to the next health trend.
They are done trusting the label.
They want to see the actual ingredients and make the call for themselves.
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What if you could tell your CFO exactly what brand spend will return?That conversation just got a lot easier.
Full episode is live. Go watch it!
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The startup playbook says move fast.
It does not say what happens when you move fast before you know what you are building toward.
The faster the raise, the faster the launch, the faster the scale.
But speed without validation is just a more expensive way to find out your product does not work.
Catch the full convo now!
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@dr_cintas The consistent text + frame-level control combo is honestly what makes this feel next-gen.
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Higgsfield Supercomputer is now powered by Gemini 🤯
One agent. Every step of the video pipeline. FULLY autonomous.
→ Detailed, consistent text generation
→ Cinematic motion graphics with high visual quality
→ Frame-level editing and control
→ Search backed by deep global knowledge
The entire video stack just collapsed into one agent.
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@coreyhainesco Most marketing advice is “what works.” Psychology explains why it works.
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I built a skill that applies behavioral psychology to marketing — cognitive biases, persuasion principles, pricing psychology, and decision architecture with ethical guardrails.
You describe your marketing challenge and it identifies which psychological principles apply, how to implement them ethically, and where they'll have the most impact on conversion.
Understanding why people buy is more valuable than any tactic. This gives you the psychological frameworks behind every effective marketing technique.
It's called /marketing-psychology and it's part of Marketing Skills — a free, open source collection of 40 marketing skills for AI agents like Claude Code, Cursor, and Codex.
npx skills add coreyhaines31/marketingskills
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@TukiFromKL AI video went from “cool demo” to “actual production tool” insanely fast.
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🚨Do you understand what just happened..
Higgsfield just plugged Gemini into their supercomputer..
meaning AI video generation now has cinematic motion.. frame-level editing control.. and a search engine brain behind every shot..
text that actually stays consistent across frames.. visuals that don't melt into abstract nightmares halfway through..
we went from "AI video looks like a fever dream" to full production pipeline in 18 months.. and most studios haven't even updated their Adobe subscription
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@InduTripat82427 AI for coding feels way more valuable in debugging and workflow acceleration than just “write me code.”
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Spotify's Chief Architect just revealed how they scaled engineering with AI inside one of the world’s biggest consumer apps.
4,500 deployments every single day.
In a free 27-minute breakdown, he explains how their teams actually use Claude in production workflows:
• debugging
• refactoring
• code reviews
• faster shipping across squads
“More than 99% of our engineers use AI coding tools.”
And adoption exploded after Claude Opus.
Most “AI coding gurus” sell recycled advice.
This is what real high-scale AI-assisted engineering looks like.
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@rohanpaul_ai “Change the camera through plain language” sounds cool until everyone becomes a VFX artist overnight.
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Google's new Gemini Omni, can generate "anything from any input"
A video AI model that can create and edit clips from video, images, audio, text, and sketches.
A user can record a normal video, then ask Omni to add a character, replace an object, change the action, alter the style, sync sound, or move the camera through plain language.
Keeps the same scene stable after each edit.
Video models often fail when they must preserve identity, motion, lighting, object position, and cause-and-effect across multiple changes.
Gemini Omni Flash is meant to handle those edits inside the Gemini app, Google Flow, and YouTube Shorts.
Omni has stronger world understanding, meaning it tries to model gravity, fluid motion, kinetic energy, and physical interaction more realistically.
Ovearall, Omni makes AI video feel less like prompt-based generation and more like directing a scene through repeated instructions.
Google is also attaching SynthID watermarking and C2PA Content Credentials to Omni outputs, so edited or generated media can be identified as AI-made.
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Winning brands do not pick between brand and performance.
They combine them.
They use brand to feed performance.
They use performance to convert.
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@RoundtableSpace Most people don’t realize the real unlock isn’t better prompts… it’s better project understanding.
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There's an official Anthropic plugin that reads your entire project and tells you exactly what to enable, configure, and use in Claude Code.
Most people using Claude Code have no idea it exists.
SAVE IT & RUN IT BEFORE ANYTHING ELSE.
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@Onil_coder The real skill isn’t knowing 120 tools… it’s knowing which 2–3 actually move the needle for your workflow.
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120 AI Tools powering the next generation of work. 🤯 📈
1. Ideas
- YOU
- Claude
- ChatGPT
- Perplexity
- Bing Chat
2. Presentation
- Prezi
- Pitch
- PopAi
- Slides AI
- Slidebean
3. Website
- Dora
- Wegic
- 10Web
- Framer
- Durable
4. Writing
- Rytr
- Jasper
- Copy AI
- Textblaze
- Writesonic
5. AI Models
- RenderNet
- Glambase App
- Luma AI
- Sora (OpenAI)
- Leonardo AI
6. Meeting
- Tldv
- Krisp
- Otter
- Avoma
- Fireflies
7. Chatbots
- Poe
- Claude
- Gemini
- ChatGPT
- HuggingChat
7. Automation
- ClickUp
- Drift
- Outreach
- Emplifi
- Phrasee
8. UI/UX
- Uizard
- Visily
- Khroma
- Galileo AI
- VisualEyes
9. Image
- Stylar
- Freepik
- Phygital+
- StockIMG
- Bing Create
10. Video
- Pictory
- HeyGen
- Nullface
- Decohere
- Synthesia
11. Design
- Looka
- Clipdrop
- Autodraw
- Vance AI
- Designs AI
12. Marketing
- AdCopy
- Predis AI
- Howler AI
- Bardeen AI
- AdCreative
13. Twitter
- Typefully
- Postwise
- Metricool
- Tribescaler
- TweetHunter
Follow👤 @Onil_Coder for curated AI content you’ll actually use. 🧠
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