The Ad Man

Reddit is Where Your Next 7-Figure Ad Angle is Hiding While researching for a client, I came across a Reddit post where someone casually shared their experience with snacks. Most marketers would have scrolled past. I saw three angles immediately: 1. They Wanted Affordable Snacks → Bundle Offer They specifically mentioned they were looking for reasonably priced snacks. That tells me two things: - Price is a key decision factor. - They’d likely buy more if they felt they were getting a deal. Instead of pushing individual products, we now have a strong reason to position a bundle. A simple “Stock Up & Save” message could make the difference between a casual browser and a repeat buyer. 2. They Kept Forgetting Their Lunch → Position the Bundle as an "Emergency Stash" They admitted that they often forgot to bring lunch. That’s not just a one-time issue—it’s a recurring pain point. So instead of just saying “great snacks,” we can now reframe the offer: - “Always hungry at work? Stash these in your drawer. Problem solved.” - “Your boss won’t care if you skipped breakfast, but your stomach will.” -“The perfect emergency stash for those ‘oh crap, I forgot my lunch’ days.” It turns the product into a solution for a real-life struggle, not just a snack. 3. They Didn’t Trust the Shared Office Fridge → Perfect for Non-Perishable Snacks One sentence in the comment said it all: “The office fridge is NOT safe.” Food goes missing. People don’t clean up after themselves. It’s a breeding ground for questionable smells. And guess what? My client’s snacks don’t need refrigeration. This becomes another easy angle: - “No fridge? No problem. Stays fresh for weeks in your desk drawer.” - “Your snacks should be yours. Keep them safe (and out of the fridge).” - “Shared fridge drama? Skip it. These snacks are made to last.” Now Imagine Doing This with 100s of Comments… This is one comment. On one thread. Now imagine scraping hundreds of Reddit, Twitter, or forum posts related to your product niche. You’d uncover: - The exact words people use when talking about their struggles. - The real-life situations where they need your product the most. The subtle objections stopping them from buying. And yet, most marketers are too busy scrolling the ad library. Ad inspiration isn’t found in what’s already running. It’s found where your customers are venting their frustrations in real time. Start there. The winning angles will write themselves.

@nicktheriot_ + breathes on your neck - why did you turn this off, why is that still on....

My least favorite client 2.0: The one who complains about performance But never researches their persona, market awareness, or problem intensity. Then asks me in the face, “Should we duplicate the winner ten more times” That is not creative testing, bro That is desperation.

@FedotOff90 GEM

This NEW Facebook ads update is MASSIVE! Bigger than Andromeda — and that update already cooked CPMs. It’s the new “buyer prediction brain.” I created a full guide to help you adapt Like this post and Comment "GEM" below and I’ll send it over

@jasonyimco 👀👀

2025 buzzword was Andromeda 2026 buzzword will be Meta GEM Meta’s Generative Ads Model (GEM) is the central brain accelerating ads recommendation AI innovation since launch it delivered a 5% increase in ad conversions on Instagram, 3% on Facebook Feed in Q2 in Q3, we doubled the efficiency gains. Same compute power, twice the performance improvement. why is GEM importnat every day, billions of interactions happen across Meta's apps. but the meaningful signals like Clicks, conversions, actual purchases are incredibly rare it's like trying to predict someone's next purchase based on watching them walk through a massive mall. most of what they do is just browsing. The actual buying decisions is seemingly random GEM had to crack three hard problems 1. The Signal to Noise Challenge Imagine sorting through billions of "maybes" to find the handful of "yeses." That's what GEM does every single day with every user action in real time to find the buyers 2. The Data Problem Think about everything GEM has to process -What advertisers want (awareness? clicks? purchases?) -How ads look (video? carousel? single image?) -Where users are (Facebook feed? Instagram Stories? Reels?) -What users do (like? comment? ignore? convert?) And somehow, it has to make sense of all that in real-time to serve the right ad to the right person. 3. The Compute Efficiency Training this requires thousands of GPUs running in parallel. that's supercomputer-level resources just to figure out which ads to show you. How It Actually Works GEM is trained on ad content and user engagement data from both ads and organic interactions and classifies them into 1. Sequence features: Your activity history. What you've clicked, viewed, engaged with over time. 2. Non-sequence features: Static stuff. Your age, location, the ad format, creative elements. User behavior across long periods of time were a challenge to process in the past GEM solves this and can learn from a much longer history of user organic and ad interactions to paint the full user journey Think about that. It's not just seeing "this person likes fitness content." It's understanding "Three months ago, they researched running shoes. Two months ago, they watched marathon training videos. Last month, they clicked nutrition ads but didn't convert. Yesterday, they browsed athletic wear." GEM is also able to learn from cross platforms within the meta ecosystem Previously Facebook ads and Instagram ads were basically separate worlds and learned in isolation. with GEM, it learns from your Instagram behavior to improve your Facebook ad experience, and vice versa. example you engage heavily with video content on Instagram but rarely click ads there. On Facebook, you're more likely to click shopping ads in Feed. GEM figures this out and adjusts its strategy accordingly. What this means for advertisers You're already benefiting from this. GEM is running behind the scenes, optimizing your campaigns automatically. in the future, ads recommendation is based on a deeper understanding of users preferences and intent, and every content will feel personal GEM will learn from Meta's entire ecosystem including user interactions on organic and ads content across text, images, audio, and video that can rank both organic content and ads, delivering maximum value for people and advertisers. Better AI means more competition for attention. Your creative and messaging still need to stand out. the platform just gets better at showing your best work to the right people.

@seanfrank No one wants get rich slow nowadays...

the difference between jason and "gurus"... jason tells you to GET RICH SLOW no course to change your life just a reminder to keep grinding

@ecommmoose scale

$112,000 yesterday on Shopify. From ONE product. I broke down the 6 levers we used to push $350k in last 3 days: • The offer • Retention • LTV math • Funnel tweaks • Creative engine • Cold channels Like + RT + comment “scale” (must follow) and I’ll DM a 35-min video.

@Dylanmadden 1% improvement every day!

EVERY SINGLE DAY, my focus is simple. I figure out how to ACCOMPLISH MORE and EVOLVE MORE. Every. Single. Day. Zero days off for a decade. I’ve seen too many times with other people, it’s the day they stop, is the day they would’ve cracked the code. NEVER SLOW DOWN. NEVER STOP.

The UGC creator you choose matters more than the script you give them. One of my recent clients was stuck. Two months of failed ads, despite testing hundreds of videos every week. Here's what we discovered: Their best customers? Women over 50. Their video spokespeople? Women in their 30s and 40s. The disconnect was killing their results. We saw it in the comments: "She's too young to have those problems" and "Of course it works for her, she's not our age." The fix was simple. We hired women in their 50s and had them read the exact same scripts. Performance exploded overnight. Then we tested something interesting. We gave those same 50+ creators completely different, broader scripts. Still worked great. Why? Meta knows who buys from you. When you show them content with someone who looks like their actual customers, the platform does the heavy lifting to find more of those people. Your script can be average. But if your spokesperson doesn't match your real buyers, even brilliant copy won't save you. Before you rewrite another script, check this: Does the person in your ad look like the person buying your product? That mismatch might be the only thing standing between you and profitable ads.

Reddit is Where Your Next 7-Figure Ad Angle is Hiding While researching for a client, I came across a Reddit post where someone casually shared their experience with snacks. Most marketers would have scrolled past. I saw three angles immediately: 1. They Wanted Affordable Snacks → Bundle Offer They specifically mentioned they were looking for reasonably priced snacks. That tells me two things: - Price is a key decision factor. - They’d likely buy more if they felt they were getting a deal. Instead of pushing individual products, we now have a strong reason to position a bundle. A simple “Stock Up & Save” message could make the difference between a casual browser and a repeat buyer. 2. They Kept Forgetting Their Lunch → Position the Bundle as an "Emergency Stash" They admitted that they often forgot to bring lunch. That’s not just a one-time issue—it’s a recurring pain point. So instead of just saying “great snacks,” we can now reframe the offer: - “Always hungry at work? Stash these in your drawer. Problem solved.” - “Your boss won’t care if you skipped breakfast, but your stomach will.” -“The perfect emergency stash for those ‘oh crap, I forgot my lunch’ days.” It turns the product into a solution for a real-life struggle, not just a snack. 3. They Didn’t Trust the Shared Office Fridge → Perfect for Non-Perishable Snacks One sentence in the comment said it all: “The office fridge is NOT safe.” Food goes missing. People don’t clean up after themselves. It’s a breeding ground for questionable smells. And guess what? My client’s snacks don’t need refrigeration. This becomes another easy angle: - “No fridge? No problem. Stays fresh for weeks in your desk drawer.” - “Your snacks should be yours. Keep them safe (and out of the fridge).” - “Shared fridge drama? Skip it. These snacks are made to last.” Now Imagine Doing This with 100s of Comments… This is one comment. On one thread. Now imagine scraping hundreds of Reddit, Twitter, or forum posts related to your product niche. You’d uncover: - The exact words people use when talking about their struggles. - The real-life situations where they need your product the most. The subtle objections stopping them from buying. And yet, most marketers are too busy scrolling the ad library. Ad inspiration isn’t found in what’s already running. It’s found where your customers are venting their frustrations in real time. Start there. The winning angles will write themselves.

Why Every Ecom Brand Needs a Killer Slogan Studies show that brands with strong slogans have a higher recall rate among customers. Why? Because a slogan is: - Memorable - Emotionally engaging - A shortcut to what your brand stands for Here’s a simple formula to create one FAST: [Your Core Promise] + [Emotional Hook] = Your Slogan Yet, when I ask ecom owners about theirs, they’re like: "Uh… we don’t really have one." If billion-dollar brands like Nike (Just Do It) and McDonald's (I'm Lovin’ It) swear by them… maybe it’s time you create yours too. I dropped 100 evergreen slogans in the comments, go check them out and get inspired! 🚀🔥

Secret from running $2M+ Meta accounts during BFCM: Your best-performing ads from this year will beat any new "creative" concept you make for Black Friday. Here's exactly what to do: 1. Pull your top 10-15 ads from the past year. The ones that actually drove sales. 2. Add your Black Friday offer as banners - one at the top, one at the bottom. Done. 3. Make sure you have both: → Square version (1080x1080) for feed → Vertical version (1080x1920) for stories Now here's what actually matters: 1. During the sale, check your account every 2 hours. Not daily. Every 2 hours. 2. Track which ads are spending without converting. Cut them. Track which ones are printing. Scale them. I watched brands burn $50K testing fancy BFCM campaigns while their old ads with simple offer banners drove 3x more sales. People buy because of the discount, not because your ad looks different. Your time should be in the ad account moving budgets, not in Figma making new creative.

Client went from spending $25k/day to barely managing $10k. Here's the one metric that turned it around: I started tracking how many people who clicked "checkout" actually bought something. Simple ratio. Huge insight. Some ads brought window shoppers. Others brought buyers. The pattern was clear once I looked at 60 days of data: Certain ad angles had 2x better checkout-to-purchase rates Same products, same prices, different results The difference? How we presented the product So we killed the weak ads and doubled down on what worked. No fancy tactics. No Black Friday gimmicks. Just made more ads like the ones that brought real buyers. 35 days later → Back to $25k daily spend. The lesson? Your ads might get clicks and add-to-carts. But are they bringing buyers or browsers? Track this one ratio. It'll change how you think about "good" ads. Most people obsess over click rates. Smart marketers obsess over buyer quality.

@rom1trs ai agent

I built an AI Agent that > takes all my competitors Meta Ads > transcribes them > repurposes them > add them to a slack channel > ready to generate in arcads.ai comment "ai agent" to get access

@dylanmadden Thank you for this

Moneybag Tip #2 Being an introvert is not a weakness. It's your edge. While others are loud, you're observing. Use it.

@jordan_ross_8F Look deeper Look from a bird eye view

Your Team Isn’t the Problem. Your Lack of Process Is

@TobyWalleruk Fashion.

Fashion brands: Your creative is holding you back. 9/10 fashion brands we audit aren't testing enough variety or volume, and they're leaving money on the table. So, I put together 100+ proven ad creatives used by top fashion brands to scale fast. Want it? RT & Comment "Fashion" & I’ll send it over. ⬇️

@dylanmadden Welcome to the new generation

I don’t hire anyone who doesn’t have a basic understanding of AI. In today’s world you must understand your skill + leverage AI. If you don’t leverage AI, you won’t keep up. This is 100% about being competitive.

@rokhladnik Okay now 😂 The apology wasn’t necessary. Haha..

Meta isn’t the solution to all your problems. Sorry Zuck, I am lowering your CPMs

@ariesnotebook Surreal

Make stuff

@rokhladnik Okay now 😂 The apology wasn’t necessary. Haha

@ItsKieranDrew Mastery is boring before it’s brilliant. Stay in the game long enough to win.

Never underestimate the power of compounding on a long enough timeframe.