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Craig Mount
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Craig Mount
@thecraigmount
Nerdy Nuts Co-Founder🥜. Local SEO person. Peloton enthusiast. Chiefs fan. Beekeeper🐝. Usually tired, writing, or both. #SEO #NutGang
Rapid City, SD Katılım Kasım 2008
276 Takip Edilen614 Takipçiler
Craig Mount retweetledi

The Costco hot dog combo is a legendary meme.
But how does it still only cost $1.50? Introduced in 1985, the price of that combo should be ~$4.20 if adjusted for inflation.
Thankfully, the $216B warehouse retailer has done everything in its power to keep the price down.
And Costco sells A LOT of them: 130m+ hot dogs a year (more than all MLB teams combined).
Many believe the $1.50 combo is a “loss-leader” for Costco, but this is incorrect.
In a 2009 interview, Costco co-founder and former CEO Jim Sinegal told the Seattle Times that Costco doesn’t “engage in loss leaders” and “the only time we sell below cost is when we’ve made a mistake and have to mark it down”.
However, the retailer does cap its margin at 14% and drives many products to near break-even.
Here’s how Costco has managed to keep the cost of the inconic hot dog combo at $1.50:
1️⃣It dropped leading hot dog suppliers like Hebrew National and Nathan’s because they wouldn’t lower prices
2️⃣In 2009, Costco built its own hot dog manufacturing plant in LA (and has a second one in Chicago)
3️⃣ It got better pricing on buns, ketchup and mustard
4️⃣ It removed onions and sauerkrauts as free condiments
5️⃣ It dropped Polish sausages
6️⃣ The pop that came with the combo was swapped from a can to refillable fountain soda
Costco’s effort to keep hot dog prices low is also the source material for the greatest quote in business history.
In 2018, the current Costco CEO Craig Jelinek was recounting a conversation he had with Sinegal, who he just replaced as CEO.
Jelinek told Sinegal he wanted to raise the price of the $1.50 hot dog and pop combo.
Sinegal shot back, “If you raise the [price of the] f**ing hot dog, I will kill you. Figure it out.”
Costco has figured it out and, in September 2022, the company’s CFO Richard Galanti confirmed that the hot dog combo would remain at $1.50 despite rising inflation.
“There are some businesses that are doing well with margin like gas business on a smaller way -- in the travel business,” said Galanti. “Those things help us be more aggressive in other areas, or as you mentioned, hold the price on the hot dog and the soda a little longer, forever.”
Forever sounds about right.

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@DarrenShaw_ @patrickstox The local news is sick of covering me I’m sure.😂
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@kaleighf Watching Leonard DiCaprio die in “The Quick and the Dead” pretty much jump-started my nihilism.
GIF
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Craig Mount retweetledi

I couldn't be happier for Erica, @thecraigmount, and @nerdy_nuts
@keith_lee125/video/7190890662055759147?is_from_webapp=1&sender_device=pc&web_id=7077695900563424811" target="_blank" rel="nofollow noopener">tiktok.com/@keith_lee125/…
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41 minutes left to grab this piece at 0.2 - floor is 1 eth. opensea.io/assets/ethereu…
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@jarvatar I know that @thecraigmount has helped to monetize the TikTok influencers.
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Craig Mount retweetledi
Craig Mount retweetledi

Big News! @SterlingSkyInc has acquired Classy Brain from @thecraigmount. Super excited to continue to grow our extremely talented team and take on more clients in the home services vertical. sterlingsky.ca/sterling-sky-a…

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Craig Mount retweetledi

Remote SEO job available via @LocalSearchLink localsearchforum.com/threads/bellho…
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@Marie_Haynes @SummarBourada They got some great applicants! The position is still available @SummarBourada!! Thanks again.
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@thecraigmount Tagging @SummarBourada and she can get this to our newsletter team!
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@Marie_Haynes This job would be a great fit for your newsletter!
Really cool company that is fast growing.🚀
localsearchforum.com/threads/bellho…
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