Matthijs Otterloo
221 posts

Matthijs Otterloo
@thematthys_
Dubai & New York 🇺🇸 - Owner of multiple e-commerce brands, you might know them 😉
New York Katılım Mayıs 2014
342 Takip Edilen7K Takipçiler

Clawdbot + Kling = an AI “wellness expert” affiliate machine
no real doctors
no certifications
no clinic
no filming days
just viral “health tip” videos running nonstop
look at pages like this
one consistent persona
same office setup
same calm delivery
but every video hits a different hook
“if your legs…”
“this is insulin…”
“don’t ignore this sign…”
and they pull hundreds of thousands to millions of views
here’s how it works:
→ clawdbot creates the expert persona, hooks, and scripts
→ kling generates the talking videos and scenes
→ capcut adds captions, pacing, and retention edits
→ affiliate links sit in bio converting the traffic
each video tests a new angle
same character
different symptom
most brands rely on one product video
this system tests dozens every week
the winners get scaled
the rest get replaced instantly
AI didn’t just make content cheaper
it turned affiliate content into a volume game
rt + comment “clinic” and i’ll send the full workflow
(follow for dm)

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I run my meta ads with @openclaw for $0/month 😱
here's the system that runs autonomously:
step 1: daily health check
→ social-cli (major shoutout to @vishalojha_me) wraps @Meta's marketing API (token refresh, pagination, rate limits all handled)
→ am I on track? what's running? who's winning? who's bleeding? any fatigue?
→ the same 5 questions I asked Ads Manager every morning for 20 years
step 2: catch dying ads before CPA spikes
→ @OpenClaw pulls daily frequency by ad
→ frequency > 3.5 = audience is cooked, CTR is about to drop
→ this one signal saves more money than any dashboard
step 3: auto-pause bleeders + shift budget to winners
→ CPA > 2.5x target for 48hrs? auto-pause. no hesitation.
→ ranks every campaign by efficiency. recommends shifting spend.
→ last fri it paused an $87 CPA campaign at 3am and scaled my best performer 30%
step 4: write new ad copy from your winners
→ agent analyzes what's working (hooks, angles, CTAs)
→ generates variations based on the patterns in YOUR top performers
→ copy modeled on what already converts in your account.
step 5: upload ads directly to your account
→ new creative + copy
→ live in @Meta Ads Manager
→ no more downloading, formatting, clicking through the upload flow
→ agent handles the entire publish cycle
step 6: content concepts + morning brief
→ spots patterns across winners and suggests what to test next
→ delivers everything to Telegram, Slack, wherever you want it
→ 90 seconds to read. reply "approved." done.
input: your ad account + your target CPA
output: an AI that monitors, kills, scales, writes, AND uploads your ads
dozens of hours in ad manager → 1 text message
I packaged the entire system as the Meta Ads Kit.
5 @OpenClaw skills:
- meta-ads (daily checks + auto-pause)
- ad-creative-monitor (fatigue detection)
- budget-optimizer (efficiency scoring + shift recs)
- ad-copy-generator (writes variations from your winners)
- ad-upload (publishes creative directly to your account)
giving it away free.
comment ADS + like + follow
(must follow so i can DM)
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@Cody_Wittick Thoughts on value optimization vs cost caps?
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@advertising_jan @StaxGoldman what networks do you guys usually find the best offers on?
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@StaxGoldman Yup, we had the same learning. Weird, but I'm just following the game, not trying to change it...
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weird observation:
offers on an aff network where the sales page looks nice, like a framer theme or shopify - like the super legit looking ones?
convert like dog shit.
they're usually on the 5th page of the marketplace for a reason.
the ones that look like they belong on a Netscape browser in the 90's simply work better... dunno why
same thing applies with your bridge page.
I've tested pretty variants with beautiful and trustworthy VSL thumbnails verses the scammy looking ones, and the latter simply converts better.
the nice thing is that it makes life easier.
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Today, we’re launching Airpost.
I’m 46. That’s not a cool age to found a startup. At least according to Twitter. I still call it Twitter.
I’ve loved advertising all my life. Since I was 19 and my mom told me about a movie called “Nothing in Common” with Tom Hanks where he plays an ad exec whose main job seems to be shooting hoops with his creative partner. That sounded fun.
Since then, traditional advertising has stayed… traditional.
From my 1st job out of college writing TV ads for Snapple and Fox Sports, to leading product marketing at Airbnb, I’ve seen a lot. Now the AI era is here and an entire $1T industry is about to change. Who will change it?
Why not me? Why not us?
Introducing Airpost: a platform and service where world-class creative strategists use custom-built AI to build video ads. Fast.
If you’ve ever sat down to make an ad with AI and realized 20 minutes later you’re still wrestling with that same clip… that’s why we built Airpost.
Growth teams are busy. They’re asked to do too many things as it is. They shouldn’t have to be AI experts as well. Creative strategists shouldn’t have to stare at a white box trying to decide what to prompt. They should have a partner. That’s what we aspire to be. And that’s what we’ve built our tech to do.
AI ads shouldn’t have to mean only AI footage. We have an exclusive library of over 300,000 video clips we’ve shot ourselves. Our engine uses these, along with client footage and AI footage to make the ads we deliver each week.
We’re funded by the best investors and humans we know. We bootstrapped our performance creative agency, Ready Set, to 200 people. I was always told VCs didn’t add value. If that’s true, it must be other VCs, because ours have been awesome. Thank you Zach Perret, Nate Abbott, Peter Hebert, Max Mullen and all of the firms and folks who’ve believed in us so far.
We’ve gone from 0 to $1M ARR in the six months since we quietly started working with early clients like DoorDash, Dr. Squatch, Calm and more.
So far, every customer has renewed.
To celebrate the launch, we’re giving away a superagent where you:
1) Put in your product URL
2) Get snippets of what your real users are saying on Meta, TikTok, Reddit and X
3) Paste them into ad scripts
Comment “Airpost” and I’ll DM you the private link.
It feels (a little scary but) good to be out there.
Here we go! 🚀
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@ceodotmika No I know some people that got hit that don’t run MRR at all
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agencies charge up to $5,000 for Meta Ads account audits
the manual process takes about 4 hours per account
checking 50+ settings across:
→ pixel and tracking setup
→ campaign structure
→ targeting configuration
→ creative performance
→ account health signals
then documenting findings and recommendations
i automated this entire audit process in n8n
same comprehensive coverage
runs in 5 minutes instead of 4 hours
generates client-ready output automatically
the arbitrage opportunity:
BUILD ONCE:
few hours to set up the n8n workflow template
DEPLOY INFINITE:
run audits for unlimited clients
5 minutes per execution
the workflow audits:
→ TRACKING FOUNDATION:
Meta Pixel status, Conversions API config, event accuracy, attribution windows, iOS compliance
→ CAMPAIGN ARCHITECTURE:
objective alignment, budget allocation, CBO setup, Advantage+ usage, naming conventions
→ AD SET CONFIGURATION:
targeting quality, audience overlap, placement optimization, bid strategy, learning phase management
→ CREATIVE PERFORMANCE:
fatigue indicators, format diversity, ad copy effectiveness, mobile vs desktop analysis
→ ACCOUNT HEALTH:
policy violations, spending limits, payment issues, budget pacing alerts
includes decision tree logic:
evaluates contextually based on findings
if tracking is broken, it identifies that before flagging dependent issues
this automation a hot sauce for marketing agencies and media buyers to have
comment "FREE" and i’ll send you the complete Meta Ads audit automation workflow i just built
(following required for dm)

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built a spreadsheet that’s saved brands $2.4m in wasted ad spend
it tracks the 8 metrics meta actually cares about
not the 97 vanity metrics in ads manager
what it shows you
• true incremental ROAS (not platform BS)
• creative fatigue score (exact kill points)
• audience saturation before CPMs explode
• attribution decay (where meta steals credit)
4 mins to set up. auto-updates from your pixel
one furniture brand found 40% of “winning” ads were losing money
cut them → reallocated spend → MER went 2.1 → 3.8 in 19 days
if you’re spending $20k+/mo on meta without this
you’re donating to zuckerberg
COMMENT “METRICS” and I’ll DM it to you
(must be following, sending manually)
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@PhilKiel And that’s why people are using tools like AdManage.ai (not affiliated hahaha)
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@gwilson258 @rokhladnik Well you should care because the spend is not incremental on those, so if you push into those ad sets you’ll most certainly see MER drop
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@thematthys_ @rokhladnik But I guess my point is… who cares?
In SOME cases as least.
If my blended MER numbers still look good, isn’t it almost good to know who’s converting from viewing ads vs clicking them?
It gives insight on the customer journey in some cases
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@gwilson258 @rokhladnik Because 7DC1DV will over-attribute with sales from Google, Email, Snapchat, TikTok, Axon etc.
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@rokhladnik Right now I use 7 day click (mostly bc all the gurus say to use this)
But tbh, I never quite understood what exactly is wrong with 7DC1DV
So I’m curious - why do you use this?
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@jasonyimco Are there plans for supporting bid / cost caps with IA?
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theres been an algo update to our Incremental Attribution optimization product
if you didn't know, incremental attribution optimises delivery for incremental conversions using models that predict whether a conversion is caused by an ad.
which means ads that directly drove conversions for you, not ads that just take credit for conversions that would've happen anyway
if you are a brand that only and purely relies on meta ads for your sales, this is less likely to matter to you
however if you are a brand that has multiple channels running, this would be a good one to test
while algo updates are not typically announced, this new update delivered a significant improvement in performance, just in time for Q4
happy testing, share it with a friend

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@thematthys_ you've got to be following so I can send it over
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Meta Andromeda’s update has changed EVERYTHING
I’ve just updated our scaling strategy for our 8-dig DTC clients.
So here’s the exact mini-guide on how you can follow it today:
- Why your ads have stopped scaling
- The 2 survival paths you can take now (& in 2026)
- How to structure your ad account in order to make the most out of it
Want a copy?
Like + comment “META” and I’ll send it over.
(Must be following)
GIF
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What are dutch dropshippers selling nowadays:
- fake ozempic from china 😂😂😂
lumenord.com/gezonderworden…

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@IstvanicMarin @philipp_dieser it disappears when advantage+ ad texts are selected, when you unselect it comes back 😉
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@philipp_dieser didn't notice
it's still there on my accounts
did experience some glitches here and there, so it's probably that
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@IstvanicMarin Asset customization for existing posts (post id) is gone in my ad account. I know you have talked a lot about this feature. Do you see the same? What are they doing? 🥴
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