Gladia Castro

Hey everyone! 👋🏽 I’ve been sleeping on X for a while, but it’s time to change that. My name is Gladia, and I’m here to share my journey, connect, and build.

January was uncomfortable — on purpose. I did alternate day fasting (eat every other day - 36 hr fasts) while training for a half marathon. Lost 12+ lbs, but gained clarity. Same lesson applies in real estate: When you remove noise and distractions, better decisions follow.

@TheDavidCohen_ I’m sure this also comes after building some sort of relationship with the buyer? On new calls with buyers, I explain that communication goes both ways and any concrete feedback helps me send better opportunities that suits their criteria.

New CRE brokers pay attention: When a potential Buyer responds to a deal you sent them, this is the type of feedback you want. Not just a response with a price back on where they would be.

@RErookieGuy Absolutely! I’m also pivoting to focus more on tracking meaningful conversations that last more than 5 min vs just calls per day. If I can be on the phones 2-4hrs per day I believe that target can be hit

Thanks Gladia! I agree both can make sense. Yes, I have been aiming for 100 calls. However, we can both agree leaving 99% voicemails and reaching bad numbers is not a great use of time. I don’t believe that’s the best metric anymore. I’m going to pivot to try and get 10 conversations per day. That might mean 100+ calls per day, but it means I’m being effective every day.

I was getting annoyed at the number of wrong numbers when cold prospecting. I spent the past 6 months A/B testing if it’s worth spending extra time to do further research. If I spray and pray (don’t research) I can easily hit 100 calls in a day. If I research while I call, hitting 50 calls in one day is a stretch but I can do it. Breaking down the data over past 6 months: Spray and Pray: Calls: 4,192 Conversations: 306 (14 calls:1 convo) Leads: 41 (7 convos : 1 lead) Leads per day (assuming 100 calls): 3 Extra Research and Prep approach: Calls: 1,092 Conversations: 260 (4 calls: 1 convo) Leads: 25 (10 convos : 1 lead) Leads per day (assuming 50 calls): 1.25 Spray and pray it is!

I started the Built Different podcast to have real conversations about building — commercial real estate, business, mindset, and the parts people usually don’t talk about. Every episode is raw, honest, and focused on the journey, not just the wins. youtube.com/watch?v=NInPof…

@bavedikian We got lucky — the city already has plans in motion for the exact zoning the buyers want. 🙏🏽

@therealgladia June 2026 would be quick if there are zoning contingencies!

One of the most surprising things about learning the commercial real estate business is how long deals take to close. You have to learn to balance an extremely high sense of urgency with patience. No matter how good you are, deals are going to progress at their own pace, and pushing too hard too soon often does more harm than good. Act with urgency when the ball is in your court, understand that the other party will rarely act with the same urgency in return, and be persistent but professional.

@TopherNOW GPT

1 slam-dunk use of ChatGPT for CRE? Building CUSTOM versions of ChatGPT to execute specific CRE tasks.. This one took me 20 minutes, it’s been used over 7,100 times I recorded a step by step tutorial showing you how you can build your own. Comment “GPT” below and I’ll it send to you (you’ll need to follow me for me to DM)👇 The best part? This isn't just a tutorial on building 1 GPT - You'll get the exact GPT instructions that Jonathan Buckelew, Nadine Ezzie have used to build GPTs for marketing/prospecting, deal data extraction, asset management, AND CRE legal doc review. Comment GPT below and I'll send it over.

@realEstateTrent I used to get motion sickness bad when I was young. What helped was eating a big meal beforehand and airflow.

OK, so today we realized that our daughter throws up during long car rides. Who can relate, and what do you do?

Don’t read into the news. Just flew out of Fort Lauderdale today and no issues whatsoever. If you are traveling please be kind to the TSA staff ❤️

@kenashley Working on that now!

Can you break the cycle of the paycheck and go to an entrepreneurial or commission only financial fact pattern? I did it 30 years ago and it changed my life. Yes, there is still lumpy cash flow which can result in stress earlier on. But being you own boss is spectacular.

@augustagarei Totally agree! Anywhere where people say it’s “hard” or is “dead”, more opportunities for us

“Cold calling is dead.” That’s what a friend’s employee told him last week. As someone who runs a team making over 100,000 cold calls per week — I can tell you: It’s not dead. It’s just hard. And most people give up too soon. 24% of our closings this year will come from cold call leads. It’s our most profitable lead source by far. Here’s why it still works: 1.Best ROI in our business Current ROAS: 5.81x Projected ROAS: 7.21x Only referrals beat it—and we spend nothing to get those. 2.Lowest cost per lead With a third-party agency: ~$45 per lead Elite in-house ops: $15 per lead (rare, but possible) For most, $30–45 is realistic. 3.Comparable deal size In the past, inbound leads crushed outbound in deal size. This year? They’re neck and neck. But cold calling comes with a cost: 1. You’ll get a lot of leads—many low quality We’ve generated 1,021 YTD. That volume clogged our system. We missed hot leads while chasing dead ones. 2. Most overestimate how many dials their market can handle Burn your data too fast, and you just annoy people. Start smaller. Fewer reps = longer runway. 3. It’s mentally and operationally tough Constant rejection. High rep turnover. Wild swings in lead quality. Cold calling isn’t dead. It just punishes the unprepared.

Drove up to Jacksonville to check out my upcoming listing 👀 — solid industrial asset in a prime location with major upside through lease-up. If you’re looking for value-add opportunities in North Florida, this one’s worth a look. Shoot me a DM and I’ll send details before it hits the market.

@kenashley 💯 Facts. It blows my mind how many brokers don’t return calls or texts. All it takes is doing what you said you’d do — that’s literally the difference between average and elite.

Return the call. Write the return email. Quickly. Clients notice. Hustle is a strategy.

@AvivaRealEstate Pretty sure I have the same drone — I literally just used it to shoot a deal I’m putting on the market soon 😂

Bringing this beauty to market soon. ✨ Oversized drive in ✨ over size docks ✨ 22’ clear ✨ fenced yard Denver, Industrial, Warehouse Sale

Walked a warehouse that sells paper. That’s a lot of paper 😂😂😂

@Jeffdthompson Let’s go!!

The Landlord Confessional My name is Jeff Thompson, I’ve been working in CRE for nearly 15 years, and I thought it was time for someone to start sharing the honest truth about being a commercial landlord. There’s thousands of internet gurus out there telling you that buying real estate is the easiest path to wealth. Well that path isn’t always smooth nor straight. I’m going to use this new series to give you guys my raw thoughts on what it’s like to manage/own multi-million dollar real estate properties. The good the bad and the dirty. I’m not holding back on sharing some broker truth bombs (sorry guys), unfortunate stories of when things go wrong on site, and tips on how to make it go right. Over the years I’ve worked on retail, industrial, multi-family, and office so the hope is you’ll find something relevant to a project you’re working on. Follow along and let’s confess our CRE stories together!👍

@AdamHKlein 🔥🔥🔥

Attn new CRE agents 🚨 50-60 calls per day ➡️ 3-5 meetings per week ➡️ 4-8 BOV’s per month ➡️ 2-4 listings per month ➡️ 8-12 closings per year 🏁

Drove up to Jacksonville yesterday for two site visits — one’s a new listing hitting the market soon, and the other we’re hoping to bring on next 👀 Also made my first stop at Buc-ee’s… that place is a TRIP 😂 but their BBQ sandwich? 🔥👏🏽