Topher Stephenson | CRE AI, Ops, Marketing

How can you master AI in CRE when everything's changing so fast? We've built a solution for that. Here's what we're doing👇 I've been showing AI tips & tactics CRE pros for over 2 years in the form of presentations, newsletters and social media posts, and I get similar feedback across the board: "Those are cool examples and I want to use AI but I have NO idea where to start." "I need a place where I can learn to do this stuff from start to finish" "I took an AI course but it felt out of date by the time I finished it." "I'm using AI but I keep getting lost and I have SO MANY QUESTIONS." So I've teamed up with Jonathan Buckelew (VP of Asset Management at PEAK) and Nadine Ezzie (CRE Attorney, AI Consultant, former tech exec) to build the comprehensive platform where you can learn to master AI for CRE, using the same formats WE'VE used to learn to leverage tech in our industry. ⚡ Weekly step-by-step video lessons, showing you how to streamline your CRE workflows from start to finish using AI & automations. ✋ LIVE training sessions so you can get real time feedback from us and your peers as you build out AI X CRE automations. 🚀 On-demand Q&A: All your AI questions - Answered, by CRE professionals using this technology every day in the field, and helping others do the same. This is NOT some pre-recorded course that'll be out of date as soon as you finish it. As AI continues to evolve and progress, so will our lessons, keeping you on the cutting edge every step of the way. 🔴 🔴 To do this right, we can only let 150 CRE pros in on the initial offering. And we already have 71 people signed up 👀 👀 If you're in the Commercial Real Estate Industry and want to take your AI skills to the next level, you can claim your spot at CRE AI Studio at the link in the comments 👇 I hope we'll see you in the studio!

@CaseyMericle Hahaha

@TopherNOW Google was fudging that data before you were born

This weekend I built a CRE tool I've been thinking about for a while: CRE demand across asset classes, visualized nationwide based on real Google search data. I'm looking for a handful of CRE pros to test drive it before it goes live. Here's how CRE Demand Seeker works: Toggle between volume, year-over-year change, or 3-month momentum. Filter by asset class. For sale and for lease search terms are separated. Consumer rental demand is its own layer. Click any state, then any metro market, to see how search demand for each asset class is moving in your market. Drill into the individual search terms feeding the data ("office for lease" vs "office space for rent" etc.) Here's 3 things that stood out to me from CRE Demand Seeker's April data synthesis: Office for SALE searches are up +49% YoY nationally. Office leasing search demand is up, but moreso in specific markets, it's down in many states. The buyers are showing interest in a much bigger way. Self Storage: Sale interest is overall up YoY (+5%). But consumer demand for RENTING self storage is down 22% nationwide. Buyer interest still has momentum while rental searches are disappearing. The state with the fastest growing demand based on CRE searches? Kansas. Much smaller volume than the heavy hitters, but interest in nearly every asset class is growing here. If you'd like to take CRE Demand Seeker for a test drive, let me know and I'll send it over.

@CaseyMericle What’s throwing ya?

@TopherNOW Dunno if I believe them

@CaseyMericle Google! They let you see keyword search data for free, just need an ad account. Cobbling it all together into useful intel beyond what keywords to serve ads to is what’ll cost you.

@TopherNOW Where are you getting the data for this?

@KyleInserra On this one I think it came down to my multitasking on other stuff between sessions lol

@TopherNOW Not many understand how impressive that is….

Vibe coded all day without hitting my Claude usage limit.

@crappyidiotboy Do you mind following me so I can send over

@TopherNOW Yes please send, developer from SC looks awesome

@TheKevinTucker 💪

@TopherNOW Very cool!

@Rausch_RE Coming your way @Rausch_RE

@TopherNOW 🙋🏼‍♂️

@laureneobreza @TristenPalori @iv_houston AI gang activate

@TopherNOW @TristenPalori @iv_houston might be worth checking out 👀

@shantiryle Coming your way!

@TopherNOW Ooooo MEEEE 👀

@bethanyjbabcock @AlexTatemCRE Let's make sure it has what you're looking for first! This is just V1, I'll send over shortly.

@TopherNOW This is cool! Would love to feature the results in our next research report if you are willing @AlexTatemCRE

2 years ago I started coaching people to build Claude Projects and Custom GPTs for specific tasks. Some thought they'd become obsolete when agentic AI came to fruition. Custom GPTs are out of favor, but with the rise of Claude CoWork, Projects are more popular than ever as a tool for focusing AI on specific areas of your work, providing it the right context, and taking it a step further by building Skills specific to those Projects. But beyond that, learning to build a Project or a GPT is an important step in customizing AI to work for you.

@acquisizioni It was an amazing experience and I'm excited for what lies ahead.

@TopherNOW What incredible news so happy for you. I wish you the best of luck on all your future endeavors.

@dmfenton I made up for it $$ shelled out on API pulls

@TopherNOW Those are rookie numbers, you gotta pump them up

@realEstateTrent It’s incredible tech. But yes there’s risk, it could access a website that gives it nasty instructions It’s also not a particularly efficient use much of the time, and burns up your usage. But it’s a great way to gather intel to use for projects it doesn’t need a browser for

Is adding the chrome extension to Claude a security risk? Allowing it to take over your computer and browse the Internet in order to complete tasks is an insane game changer beyond belief. Seemingly.

@JulieChangRE Haha I don’t buy a lot of stuff unless I really need it, and if I really need I usually need it quickly.

@TopherNOW Definitely a sign of being old you went to a store Vs ordering it online 😂

Today I reached the age where I went to buy shoes And bought a pair of the exact same shoes I was wearing in the store. I’m getting old but at least the shoes are fly as hell.

@petergyang Open claw and Claude CoWork can both do it! But they’re a bronze and file medal at this point, unclear who’ll get the gold

I’d love to have AI scan my entire podcast transcript library then point out top transcript clips for each video for my review then actually go into the videos and clip them. Is this possible?

@lukepierceops @TheRiAnderson Love me a good PLAYBOOK

Late 2024: AI agencies sold n8n workflows for $2-$5K. Mid 2025: they pivoted to AI agents for $5-15K. Today: Claude Code ships in hours what used to take weeks, and most agencies are still pitching 2024's playbook. I spent 2 months rewriting mine for where we actually are in April 2026. Inside: → The offer closing $25K-$60K projects right now → Top 5 industries worth selling to this quarter → Content schedule generating my inbound (exact post types + cadence) → LinkedIn + cold email sequences booking calls today → My 4-call sales process from first touch to signed → The strategy doc + proposal template I'm using to close → 3 live client builds my team is shipping this quarter BONUS: First 100 people also get 2 discovery call recordings from my own sales process. Like + RT + reply PLAYBOOK and I'll DM you the link. Make sure to follow me so I can DM you.