T Bezos
10.2K posts

T Bezos
@thetominiyi
does marketing. i don’t argue with people here👍🏽
on linkedIn Katılım Kasım 2019
470 Takip Edilen577 Takipçiler
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T Bezos retweetledi

@nimscircle I think it’s time you moved on from these guys before they run you mad. #speakingfromexperience
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T Bezos retweetledi

Free game for marketers in tech.
This week, take your product analytics tool.
Amplitude or mixpanel depending on what’s in your stack
Go to cohort analysis, look at user behavior in the last 14 days look at the funnel break downs, you will see drop off points from signup to (aha moment) could be transactions, deposits just ensure it’s your North Star metric.
Next step will be looking the percentage changes across each step of the funnel
Don’t try to fix everything for this phase we want to focus on the event closest to the aha event.
That’s the first fix you need to carry out. Once that improves you can work back from that point.
Take a screenshot of the event, go to Figma and see if you can replicate the funnel activity till that event you saw in your tool.
Create an hypothesis based on what you think can be reason for the drop off.
Don’t just create 1, create like 3 or 4 then score them with ICE (impact, confidence and ease)
The reason you want to score it this way is so that you pick the hypotheses that would be the easiest to deploy.
Send an email to relevant stakeholders including the screenshots and then brief of what you’re trying to achieve.
In some setups you may need to speak to your line manager first so follow what’s the laid down structure in your org.
If possible put where the company is at transaction wise and project what will improve should bottle necks be fixed.
I’ve found that it helps stakeholders move faster when they see the damage being done.
Once approvals are done, work with product and engineering to deploy. Then your job would be testing the hypothesis.
Document your wins, failures and learnings in a sheet, share with stakeholders and also include what the next test would be from these learnings.
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T Bezos retweetledi

Anyway… I stopped wondering and just added it. 😅
1-on-1 consults on Revenue Operations & Growth Analytics is now live for founders and execs ready to scale with clarity.
Grab a slot 👇
nestuge.com/d-6ca55ts
Spice half🌶️@Bawzz_lady
Last year, I had a paid consultation with a client on business strategy and revenue operations. He just reached out today that he is scaling and he feels we need to talk again before he implements. Now I am wondering why I have not officially added it as a service on nestuge🤔
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T Bezos retweetledi

@TheCharlesIsidi Oh gosh😭
I’m hiring atm and so many people did this with their CVs/Portfolios. I just closed the tab back and moved on, I no request anything.
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T Bezos retweetledi
T Bezos retweetledi

@Olohiremee Ahhhh Reme😭😂
You shouldn’t have nau. I was only teasing you because that one letter you added changed the word completely
It’s meant to be apanyan.
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