Liene Stevens

Surrounding yourself with passionate people means having to work harder on your relationships. Less assuming, deeper listening. Worth it.

@codyplof Being one of your customers who understands Discord — the majority of your customers aren’t Discord users. The unfamiliarity and learning curve will make them feel dumb, which isn’t the environment you want to create for an advisory panel.

I've had a few moments where I've had to call us out on own bullshit this year. Examples: 1. We're a DTC brand that doesn't talk to our customers enough. Most DTC brands say that one of the big advantages of DTC is the dirrect access to your customers, but they do a poor job of actually talking to them. We were the same. One of our big rocks for 2026 is to become customer-obsessed. We're creating a Customer Advisory Panel. I think every brand should have one. We will have a group, either FB or discord, where we will use it to get product feedback during and before development, user feedback on digital products, marketing feedback, etc. We'll ask ad hoc questions in the group, run surveys and interviews, monthly zooms, and an annual in person event. I think it will be one of the highest-impact things we will do. My thinking is that if we make most of our decisions around our customer, we can't veer too far off track. 2. We need to be creator-obsessed. I realized it was stupid to have 50 employees and no full-time creators on staff. Obviously we do work with tons of creators (it should be way more) but I think we also need full time creators in residence. We might even try to hire a Chief Creator Officer. I truly think that creative is the supply chain of marketing today, and creators are the most valuable part of a DTC business today. It's time we put our money where our mouth is. The Ridge boys saw this early and partered with MBKHD. I'm less certain exactly how this looks for us, but we will have a "Chief Creator Officer" or "Creator Director" We're building an in house content studio that our creators in house will shoot at all day, both for paid and organic. We'll build a discord of thousands of creators and cut out UGC agencies. Excited for both of these.

Do you know what narcissists do when they find out that they are spectacularly wrong? No? You're about to. And it's not pretty.

holy shit I did not realize just how expensive fonts were....

This is 100% right and I really wish more people understood this about the the role of the federal govt.

sorry but i will never understand people being against free meals for kids in school. I do not give a shit if some families who can afford lunch get free lunch....feed the fucking kids.

Saying "Everything sucks" and "we are doomed" is, in fact, not helping. If you think the democracy we have is not good enough for your participation, you're gonna be dazzled by what we get next.

The idea that we don’t “owe anybody anything” is why community is so fractured nowadays. Courtesy is not about a debt to others. It’s simply about honoring basic human dignity. People deserve to be treated with dignity. Full stop.

Not sure if Volkswagen should be nostalgic about the ‘40s

Say what you like about TikTok, but my family owns the Notting Hill Bookshop (yes, the one from the film) and the surge in young people buying books in the last year because of booktok has been wonderful to see. It's making reading cool again & I will always love the app for that

@meredeetch Congrats, Meredith!!!

“How will you feel if Bill Clinton gets implicated by Jeffrey Epstein?” I dunno - feeling pretty fucking good with my “any pedophile is bad” policy

The best tweets are just people sharing their current favorite 30 Rock jokes.

@ashleymayer “Maybe the more realistic hope is that women founders recognize there’s really no way to thread the needle of others’ expectations, and so they stop trying, en masse.” Well said.

I finally wrote down my thoughts about Glossy, the book about Glossier (where I used to run comms). I have some pretty strong feelings about how Emily Weiss is portrayed, and even stronger ones about what the lessons are (and aren’t) for women founders. link.medium.com/B31qG8uqnEb

I met Joan Rivers at a party where I knew no one. She then took me around and introduced me to everybody. A kindness I will never forget.

This is what true hospitality looks like.

@AmyMercerPR Yes, in 2009. Some of the best money I've ever spent. Went home around 1pm and took a nap -- woke up at 8pm & could see clearly across the room for the first time since age 6. Cannot recommend enough.

Hello twitter friends 👋🏽 looking for some advice - has anyone in my network ever had laser eye surgery? Recommend? 👀🤓 Optician told me today my sight has got worse and seriously considering taking the plunge!

And the Four Seasons Maui has straight up told people not to visit right now.

It’s important to note that the average is $30k because it includes the couples who only spent $80 on a marriage license at the courthouse. A $30k wedding also has an average of 42 vendors working on it. The $ doesn’t split evenly but, if it did, they’d get less than $715 each.