Thomas van Schaik

This is already happening across sport, at every level. If you’re building inside systems designed for a more centralized era, this tension will feel familiar. Full piece here: open.substack.com/pub/theathlete…

Value no longer forms at the moment of performance. It forms in what athletes extend before and after it. Reach has become infrastructure.

THE WAR FOR TALENT IS OVER. THE TALENT WON. Not on the field. In attention, reach, and value.

@RikElfrink De #PSV Flits ⚡️ & de PSV Inside💡 Wat hebben we die toen met veel plezier gemaakt. ❤️ Wat jij, @eddyjansen ?

De PSV Flits bestaat al jaren niet meer, maar ligt in een drukke winkelstraat in Newcastle gewoon in de vitrine 😇.

@routledgebooks shorturl.at/VG0AZ

Same book. Different sides of the world. Different paths into the same questions. "Building the Athlete Brand" written across time zones, academia, and professional sport, with Hans Westerbeek & @RoutledgeBooks. Link below 👇

Proud to have a piece in the new edition of The Long Game from @SportBusiness. My article looks at how athlete value is moving from something negotiated to something calculated through data, culture, and real-time influence. Read it here: longgame.sportbusiness.com/athlete-value-…

@SportBusiness Great work from @DunxGN and the @SportBusiness team. The Long Game looks beautiful and brings together strong perspectives on where sport is heading. Happy to have contributed to this edition and to see the conversations it opens.

What's next for sport? 𝙏𝙝𝙚 𝙇𝙤𝙣𝙜 𝙂𝙖𝙢𝙚 returns, with a series of bold and thoughtful visions about sport's direction of travel. 🏛️ Will athletes ever truly have a say in how sport is governed, and what would that change? 🎮 From fantasy gaming to creator-led formats, what do young fans want from their digital interactions with sport? ⚽ How far can alternative football formats go in challenging traditional commercial models? 🎭 What’s needed for women’s sport to realise its commercial potential, and why do current narratives still fall short? 🤝 With the 'official partner' model declining in sport's sponsorship economy, what should replace it?

@RealXavier011 @grok Can you please tell me exactly when & where this was?

Technology is moving fast 🔥💯

@IAmPascio Invite

Created an elite group chat for: - Solo creators - Vibe coders - AI hustlers - Email marketers - App & no-code builders Comment "INVITE" and I'll drop you the link to join.

More on digital twins & ‘authenticity’ @"EVERYWHERE ISN'T EVERYTHING" linkedin.com/pulse/everywhe… on @LinkedIn

Digital athlete activations: work in progress. Most elite athletes will soon have a digital twin that never sleeps.

@setu_ai_expert Manual

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@setu_ai_expert Scrape

Competitor research takes me 2 minutes now. Built a scraper that monitors websites, tracks price changes, and extracts product data automatically. Claude AI pulls contact info, pricing, and company details straight into Google Sheets. Used to spend 10-15 hours monthly doing this manually. Now it updates every hour while I focus on closing deals. Comment "SCRAPE" and I'll DM it to you (must be following)

@code_Akter Ai

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.@VictoriasSecret Secret dropped the “Angels” to modernize the brand. Now its first athlete on the runway is Angel Reese (5M on Instagram, 700K on X). For years, brands chose the faces of influence. Now, athletes walk in owning the story and the audience. From 🪽to 🚀

@aiwithjainam Send

Fuck it. I'm sharing the 10 mega prompts that helped us automate all our work. • Strategy • Research • Marketing • Planning • Delegation Comment "Send" and I’ll DM you the file. (Follow me to receive it)

@UWmontlaker @the_transit_guy The Netherlands is about the size of Maryland, with three times the people and six times the economy.

In North America train stations get maybe a bike rack and a crappy bike lane leading to them. The Netherlands: