Ashutosh Kumar

@thinking_yu @sasforums @P_Ensarguet Change can sometimes feel like damage but it also opens up new doors #SASchat

A3: Both - the recent lockdowns and also the war in Ukraine, established inevitable dependencies of our modern society on telecom services... This is an opportunity as well as responsibility for the industry.. #SASchat #Analyticsmodernization

A1: The most sustained change these digital native companies have brought - change in customer's expectations. #Analyticsmodernization #SASchat

@sasforums Cross-functional collaboration beyond organizational silos will drive higher value and create bigger impact in #CX initiatives #SASchat

@sasforums A3: I think every business is unique and there is no magic receipt that would work for all. Really understanding the customers and then designing the #CX accordingly would give better results. #saschat

Tying #CX strategy to a company’s overarching digital strategy requires the creation of enterprise wide CX goals and KPIs that cascade through the organization #SASchat

A4: CX is not managed by a single person. It concerns the whole organization. CX needs to be aligned at the same level as digital transformation with defined KPI:s. #saschat #CX

@sasforums A2: having a customer centric perspective in mind when it comes to decide which technology stack to use including the #CX journey. #saschat

A3: as i just stated for the Q2... reason is that #CX is not Tools. #CX is "Life experience". So if you have the Tech, but you don't have #CX in your blood, you fail #saschat #CX