Akcelo and @miamiadschool Sydney will focus on the fusion of brand advertising and the future of customer experience with a specially curated brand experience bootcamp. via @bandtbit.ly/3iYF1hh
Big congrats to @juleshall and entire The Hallway team for being named as finalists for Independent and Full Service Agency of the Year categories at the Mumbrella Awards. Also to snr account director Chris Murphy for making Young Achiever shortlist. bit.ly/3ftQ5Qc
Most brands overlook the total experience, or TX, at their peril, Andrew Holt writes in @Mi3Australia. In the quest for growth, there are four strategies effective brands use to unlock value.
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Some great insights on the importance of good branding branding across APAC from @_DesignStudio_'s APAC head David Storey. Thanks @BrandingInAsia for the opportunity.
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Subaru is celebrating the love Aussies have for their Subarus with a new, integrated campaign by @worksagency to launch its new Subaru Outback. @SubaruAustralia. Fans of 1987 Starship hit 'Nothing gonna stop us now' are also in for a treat.
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How Ben & Jerry’s showed that creativity can beat powerful. 'Fearless play', argues executive creative director and partner of The Hallway, Simon Lee, is vital in the face of adversity. via @Mumbrellanewsbit.ly/2LOaG6Y