Thomas Kemeny

10 years ago I was told UGC would take my job. 5 years ago I was told Search/FB/Insta would take my job. 3 years ago I was told Influencers would take my job. This year I'm being told AI will take my job. Look, can someone take my job already? The suspense is killing me.

Five years ago this dude reached out to me and invited me to visit his job at the NYSE. Now he sells pizza. Still one of the sharpest marketing minds out there. Thanks for slinging my book alongside your slices.

@austintgoodwin That seemed eerily like both a compliment and a threat.

@tkemeny One of my favorites

My book Junior: Writing Your Way Ahead In Advertising, turns 5 today. I bet you can guess what it wants you to buy as a present? That's right, an Elsa dress. a.co/d/4iGYjY2

@Elroythecat Consultants pushing "keywords" as a way to write successfully is essentially marketers being convinced that there are incantations that if said aloud turn ordinary people into mindless buying machines. Magic spells disguised as science.

Reviewing the "assigned keywords." Is it any wonder most advertising is so insipid?

@CP_Pickleball Personalities. You're all wonderful and interesting people, but nobody knows you. So they don't care if you win or lose. This can be solved by an investment in player-focused content. Not just slow-mo game footage and close-ups on squinting eyes.

@VikkiRossWrites @harrydry @GoodMarketingHQ Oh absolutely. I also bookmarked the site. It's great.

@tkemeny @harrydry @GoodMarketingHQ For sure but info like this can help us get non-copywriters to understand there are actual techniques for what we do should we need it

Everyone can write, but not everyone can write copy - dazzle colleagues and clients with stuff like this so they see there are actual techniques for our way with words Follow @harrydry @GoodMarketingHQ / subscribe to his emails for loads more examples #CopywritersUnite

@jappleby This is indeed cool. Please please please do a really good job.

Ridiculously cool news: I'm headed to the Capitol to teach House Democrat staffers about social media strategy! It's for the Democratic Digital Academy. I'm running a 3-hour day on organic, brainstorming, & how a private social strategist would approach Congressional messaging.

@alischwanke A lot of "marketing" experts are really just modern day coupon makers or charlatans selling magic "optimized" words. I wouldn't believe in it either. Very few brand builders, which is the actual value of marketing.

If someone doesn’t really “believe” in marketing, what might be the reason for that belief?

@jappleby @mkobach Agree. It just screams "not profitable DTC brand" to me. Not legit enough to be worth even issuing a cease and desist to.

@mkobach I dont mind creating a meme from your brand materials if that makes sense for your target demo. I don't love inserting it into copyrighted materials.

I personally don’t like inserting your brand into a meme as piece of ad creative. Am I alone here?

CoupleAardvarks.

Starting a brand called SomeLizards to compete with AllBirds and NoBull.

What marketing books would you suggest to someone looking to learn more? This was my list.

@mkobach @rorysutherland @SethGodinBlog Who am I to argue?

@AmandaMGoetz If you're ever interested, I am happy to share my experiences getting my book Junior published and out in the world.

I’ve always said I’d share the ups and the downs of my journey. My dream publisher responded to my agent re: my book proposal. She passed because my audience is too small. I have 8-10m impressions a month on my content and growing. Grew a newsletter to 15k in 4 months. Time to keep building.

@twomktgmoms Thanks for reading! And recommending!

Why having junior staff members is so essential to agency life. We recommend reading Junior: Writing Your Way Ahead in Advertising by @tkemeny #bookrecommendation #advertising

The secret to creating good work is to care longer than anyone else.

@chriscantino Pickleball.

What’s it called when your body hurts from playing too much pickleball but you can’t stop playing pickleball

It's the last 24 hours to vote for my caption in the New Yorker Caption contest. Help me make all the other copywriters (and strategists) jealous. #thisweek" target="_blank" rel="nofollow noopener">newyorker.com/cartoons/conte…

The power of paying people on-time is grossly under-appreciated.