t0by.eth retweetledi
t0by.eth
217 posts

t0by.eth
@tobymgardner
Fintech Founder | Data Science | #UCBerkeley alum | CFA | #Fintech
Australia Katılım Nisan 2015
815 Takip Edilen352 Takipçiler

@platacrypto I build these things for a living. You tweet for a living. Stay in your lane
English

@tobymgardner Saying something is “basic AI” speaks a lot about your knowledge of AI lmao
English

There is no other AI agent x Agent infrastructure project that can compete to this currently. Many are trying to achieve this but are 10 steps behind $REI
Rei@rei_labs
English

Dimensionals has transitioned to a pure web2 title, where we will launch on Steam without any NFT integration, and with none planned for the future. Ultimately the project was a substantial financial loss for the company, and we’ve now spent the majority of the small revenue we made on our free mint & partnerships buying back stones and distributing eth to holder wallets. This decision has caused a great deal of frustration and pain in the web3 community, and so I want to clearly explain what happened and why we made this decision. This will be a long account of events, but will hopefully bring clarity to those who are frustrated and confused.
In March 2023 we launched our Genesis Stone collection as a free mint. We made no revenue from sales on this mint. Instead, our goal was to spread awareness for our upcoming game launch, and to appeal to mainstream gamers by distributing free Hero NFTs that could be used in the game. I was personally extremely excited to build innovative ways for gamers to trade and collect in-game items.
Leading up to mint, our whitelist giveaway campaign was flooded by bots and we were DDoS'd multiple times. Twitter had just been taken private, and the once-free API's that we were using for validation became highly limited during the time of launch, making the whitelist giveaway even more difficult to validate. We overcame this hurdle, but this difficulty gave us deep concerns about the security of the space moving forward.
Within a week or so of our initial mint, Opensea and Blur made royalties optional, and the revenue that we had begun generating from royalties immediately went to zero. The free “factory” NFT business model we had committed to subsequently collapsed with this change.
Within the first month of launch, we learned that security in the space was a huge issue. Many of our community members had been scammed, including by other members of the community. Many imposter accounts were created. Some of our most active community members began intentionally scamming and deceiving others and publicly bragging about doing so.
Despite this, we persisted as I felt a deep obligation to our new holders, the majority of whom had now purchased on the secondary market. We proceeded with our second mint which was a hero that was playable in limited closed alpha tests of the game. To mint this hero, you needed to stake your stone for 30 days. Again we were hit with market headwinds – less than a week before the first hero would be minted the market turned into a bear. Upon mint, both the price of the hero and price of stones instantly collapsed as the NFT community as a whole began to sell across all projects.
What's more, during this closed alpha we were able to measure the conversion rate of our total audience to gameplay. It was woefully low, less than 1 / 5000. Our original hypothesis, to use free NFTs as a source of user acquisition, was irrevocably invalidated with this measurement.
As the bear market set in, the web3 portion of our business became increasingly distressed. We were no longer growing our audience and there was no further path to growth by doing more free mints. The early growth we had seen did not convert to product metrics. The community that we had cultivated over the last several months began to turn on the project, with many members expressing malice towards me personally as I wasn't doing enough web3 marketing. The floor price was dropping uncontrollably.
The ensuing vitriol of the community, the extreme pressure on the business, the internal challenges of pivoting the business and guilt associated with the failing floor price took a huge toll on my leadership and public presence.
Ultimately, investors and advisors stepped in. We had picked the wrong horse – the business strategy we had chosen had its back broken by the timing of the market. It was time to find another path to grow the business. I communicated this change in our Discord town halls, which only made the situation worse. In retrospect, I should have made this post on X at that time for the sake of full honesty and transparency. For that, I'm sorry.
---
The first of the valuable lessons that I learned from the experience was that the web3 audience is not representative of the average gamer. They are proud traders and collectors – folks who like to participate and profit in a free-market. The explicit incentive is to profit and to appeal to this audience requires a game where the core design is focused on profiteering. Moreover, this is a niche audience compared to the overall gaming audience and the total audience size of this niche has not meaningfully grown in the last 18 months.
This created a fork in the road for us. Do we reorg and refocus the company and our products on the niche trader audience of web3, or do we make Dimensionals as fun as possible and launch our game to a broader audience?
There was only one realistic option – focus everything we had on making a fun broadly appealing game and launching it to all gamers. This was our core competency after 12 years of building games. It is also our company's mission - to build household gaming franchises. There was also no viable business model we could see to launch this game into web3. We needed to focus everything we had on the only path left to us to succeed.
---
This, sadly, is not the end of the story. In March 2024, we conducted an early streamer playtest. The vast majority of the streams were extremely positive – streamers and their audience loved the game.
However, in some of the larger streams, viewers saw that Dimensionals had web3 ties. The reaction to this was far more extreme than I had anticipated. Many streamers simply refused to work with us and others were obviously distressed on stream because viewers were furious they would play a game that had association with web3.
It became clear during these few days that the average gamers perspective of web3 is not just apprehensive – it is a complete and utter rejection of the technology and anything that is associated with it: NFTs - "No Fucking Thanks".This sentiment is shared by all major distribution platforms, Steam, Nintendo, PS, Xbox, all of whom forbid direct integration of NFTs into games sold on their platform.
This puts streamers in a very difficult position, even if they were interested in the technology (most of them are not), streaming a web3 game would crater their viewership and distance their audience. They would spend their time on stream and on social media defending the technology to a vitriolic audience who wants none of it. It's just bad for business.
This was the second, extremely important lesson we learned. Not only is the web3 audience a niche, it is one that is currently incompatible with the mainstream gaming audience. Because of this tribal divide, web3 games currently have no distribution, no marketing and no audience outside the web3 niche.
---
My intention in writing this is not to disparage web3 it's to give a dispassionate and objective account of what we experienced so that others can learn from our mistakes. I still fully believe in the promise of blockchain technology. I think that ultimately the innovation will open up better player experiences for all types of gamers. But there are severe headwinds that need to be overcome before we see mainstream adoption, and Mino is not in a position as a business to win that fight, nor is it in our best interest to do so. There are other very promising web3 gaming companies who are better positioned to achieve this and hopefully our story can help inform a strategy for those teams.
As a business we will be focusing on our core competency – to make the most fun, lovable games for the broadest possible audience. This is the best path to achieving our mission of creating a household brand, and to shareholder return for our investors.
English

@Lisa9Sophia @MayneReport Boomers still think we get our ads from TV and gamble at the pokies. 👏
English

@TMFScottP I think it's more 'applied tea-leaf reading' tbh - at any given time, half the world's (macro)economists seem to proclaim we're going into a recession while the other half say we're growing...
English

Economics isn't the most important field of study.
But it *is* important. It's essentially 'applied psychology', and explains how our modern world works.
That fewer kids - and so few girls, in total and by proportion - are studying it, is a problem.
smh.com.au/national/nsw/m…
English

@marktenenholtz Didn't think this meme could enter Data Science but there you go 👏👏👏
English

@project_shutter @fractalappxyz @project_shutter, Team still at work? Marketing team as well? My investment is like Dubai, underwater.
English

A new vote live on @fractalappxyz for Shutter DAO 0x36 members!
Proposal: Grant to accelerate SHU Staking for Shutter DAO 0x36
Don't forget to vote!
app.dev.fractalframework.xyz/proposals/15?d…
English

@ParallelAiRev @AIWayfinder Wait so this is to benefit just Prime holders or also Avatar holders? Details were vague as is the 'AI'
English
t0by.eth retweetledi

The best metaverse news show is back!
We dive into everything @RTFKT, and we go through what's hot in web3 gaming and culture right now.
This week on MetaPlex'd News:
(00:00) MetaPlex'd intro
(01:16) New Bitcoin ATH
(02:20) @jessepollak: onchain > blockchain, web3, crypto
(03:35) NFTs are bleeding hard
(04:15) The situation at @RTFKT
(05:06) RTFKT's opinion from @doitbigchicago
(05:23) Now, listen to @IamSuperMassive
(10:39) Fashion frenzy with @CLXRB_eth x @RupsyBanks
(12:10) @hytopia's L2 Hychain Node Sale
(12:42) @Imaginary_Ones funding round
(12:52) Reaktor by @Lions_Share_
(13:03) @ShawnLayden joins @TheReadyGames as an advisor
(13:20) @Neopets decide to cancel their crypto game
(13:38) Legends of the Mara by @YugaLabsGaming is live
(13:43) @Coachella partners with @OpenSea
(14:10) @playMETALCORE's closed beta is now live
(14:15) MetaPlex'd outro
English

AI investors staring hard at their crypto past and realizing it's just a matter of "when" and not "if" they heed the call.
Alan Carroll@alancarroII
2021 degens returning to crypto twitter in 2024
English
t0by.eth retweetledi

@RTFKT x @Nike Air Force 1 #Clonex arrived in TOKYO🧬🤖✨
Shot and edited by @KyleVollaers 💥@RTFKTcreators @TheCloneQueensX
English
t0by.eth retweetledi
t0by.eth retweetledi
t0by.eth retweetledi















