
The rise of staked media
Trustless Media
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@trustless_media
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The rise of staked media


I didn't come into crypto 9 years ago to launch a shit coin. I didn't come into crypto to get rich quick. I came into crypto because I believe it's going to change the world, and that the industry was something worth dedicating my life to. But somewhere along the way, amidst the booms, the busts, the moonshots, the decentralization theater, and the straight up scams, we lost our way. I don't know about you, but I'm just tired of false promises. And that's what most things are today, simply promises. We live in the most centralized era crypto has ever experienced, and the more centralized something is, the less meaningful a token is. While it's tempting to want to commit to these same promises, what happens if the team gets acquired? What happens if we want to re-invest into growth? What happens if we divert our time, energy, and resources out of band and circumvent the token altogether? What happens when the team and investors unlock? For many projects, the honest answer to these questions is not pleasant, and you see it in the price chart over and over again. Unless something is completely decentralized to the point where an immutable protocol can function with the team having retired in the Bahamas sipping pina coladas all day, then utility is just a promise. Often that promise is admirable and well intentioned--but ultimately an unenforceable promise nonetheless. Outside of BTC, ETH, SOL, and a few others, nothing really passes this test. Noble new token models have emerged to solve this problem (shout out to MetaDAO), and today, we introduce our own. Users that stake the Backpack token for at least a year will have the opportunity to exchange those tokens for equity at a fixed ratio--20% of the company today. It's such a simple idea, but as far as I'm aware, this is the first time a user has been able to earn the equity of a company by just using the product. So obvious in hindsight, and something I hope others start to adopt as they march on their path to progressive decentralization--both in crypto and outside of the industry. We have a lot more utility coming, things we'll share over the coming weeks, months, and year. As the Backpack community grows, we will decentralize the token, offering new things over time, some centralized like our equity offering, some decentralized as our product evolves. In the limit, I expect the token to represent more than anything a single company has to offer, but in the short run, it's the best we can do to show our long term commitment to our users. I've said it before and I'll say it again. I can't promise anything. The only thing I can promise is commitment. We go big or we go home--together, actually together.


How I would do creator coins We've seen about 10 years of people trying to do content incentivization in crypto, from early-stage platforms like Bihu and Steemit, to BitClout in 2021, to Zora, to tipping features inside of decentralized social, and more. So far, I think we have not been very successful, and I think this is because the problem is fundamentally hard. First, my view of what the problem is. A major difference between doing "creator incentives" in the 00s vs doing them today, is that in the 00s, a primary problem was having not enough content at all. In the 20s, there's plenty of content, AI can generate an entire metaverse full of it for like $10. The problem is quality. And so your goal is not *incentivizing content*, it's *surfacing good content*. Personally, I think that the most successful example of creator incentives we've seen is Substack. To see why, take a look at the top 10: substack.com/leaderboard/te… substack.com/leaderboard/cu… substack.com/leaderboard/wo… Now, you may disagree with many of these authors. But I have no doubt that: 1. They are on the whole high quality, and contribute positively to the discussion 2. They are mostly people who would not have been elevated without Substack's presence So Substack is genuinely surfacing high quality and pluralism. Now, we can compare to creator coin projects. I don't want to pick on a single one, because I think there's a failure mode of the entire category. For example: Top Zora creator coins: coingecko.com/en/categories/… BitClout: businessofbusiness.com/articles/insid… Basically, the top 10 are people who already have very high social status, and who are often impressive but primarily for reasons other than the content they create. At the core, Substack is a simple subscription service: you pay $N per month, and you get to see the person's articles. But a big part of Substack's success is that they did not just set the mechanism and forget. Their launch process was very hands-on, deliberately seeding the platform with high-quality creators, based on a very particular vision of what kind of high-quality intellectual environment they wanted to foster, including giving selected people revenue guarantees. So now, let's get to one idea that I think could work (of course, coming up with new ideas is inherently a more speculative project than criticizing existing ones, and more prone to error). Create a DAO, that is *not* token-based. Instead, the inspiration should be Protocol Guild: there are N members, and they can (anonymously) vote new members in and out. If N gets above ~200, consider auto-splitting it. Importantly, do _not_ try to make the DAO universal or even industry-wide. Instead, embrace the opinionatedness. Be okay with having a dominant type of content (long-form writing, music, short-form video, long-form video, fiction, educational...), and be okay with having a dominant style (eg. country or region of origin, political viewpoint, if within crypto which projects you're most friendly to...). Hand-pick the initial membership set, in order to maximize its alignment with the desired style. The goal is to have a group that is larger than one creator and can accumulate a public brand and collectively bargain to seek revenue opportunities, but at the same time small enough that internal governance is tractable. Now, here is where the tokens come in. In general, one of my hypotheses this decade is that a large portion of effective governance mechanisms will all have the form factor of "large number of people and bots participating in a prediction market, with the output oracle being a diverse set of people optimized for mission alignment and capture resistance". In this case, what we do is: anyone can become a creator and create a creator coin, and then, if they get admitted to a creator DAO, a portion of their proceeds from the DAO are used to burn their creator coins. This way, the token speculators are NOT participating in a recursive-speculation attention game backed only by itself. Instead, they are specifically being predictors of what new creators the high-value creator DAOs will be willing to accept. At the same time, they also provide a valuable service to the creator DAOs: they are helping surface promising creators for the DAOs to choose from. So the ultimate decider of who rises and falls is not speculators, but high-value content creators (we make the assumption that good creators are also good judges of quality, which seems often true). Individual speculators can stay in the game and thrive to the extent that they do a good job of predicting the creator DAOs' actions.



What’s the lore behind choosing your career path ?

Best Dish Ever is excited to announce our new partnership with @zora to bring our community-voted food content to a bigger audience! No paid promos or paid food reviews. Just foodies, together, spotlighting the very best a city has to offer 🍔


Best Dish Ever is excited to announce our new partnership with @zora to bring our community-voted food content to a bigger audience! No paid promos or paid food reviews. Just foodies, together, spotlighting the very best a city has to offer 🍔



ICYMI institutions are increasingly taking over crypto. First BlackRock's Larry Fink — now, even JPMorgan's Jamie Dimon. That has Peter Thiel raising alarm bells ... which has @VitalikButerin raising alarm bells So what does crypto really want to be?

