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tryomni1
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tryomni1
@tryomni1
One scoop, all the TRUE superfoods missing in modern life. 🥩 Nutrient dense animal-foods, fruits & berries, electrolytes, soil-probiotics, mushrooms.
Get yours 👉 Katılım Nisan 2024
42 Takip Edilen18 Takipçiler
tryomni1 retweetledi

Much of modern medicine and wellness is built on the idea of mimicking nature, isolating a compound, altering it, and selling it back at a premium. The problem is, once you change nature’s blueprint, the effects in the body change too.
folate > folic acid
progesterone > progestins
vitamin A > accutane
lanolin/tallow > petroleum based lotions
desiccated thyroid > levothyroxine
Our bodies recognize and use nature's compounds with precision. When we modify them to be patentable or marketable, there will always be unintended consequences.
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“But electrolytes… aren’t they good!?”
YES, they are better than drinking tons of “empty” water.
But most electrolyte products are WAY overhyped and overrated. They are usually limited to 2-3 mineral ions (instead of the dozens of minerals & trace elements you need), plus are often loaded with artificial sweeteners.
Side note: we are putting our money where our mouth is and making insane upgrades to the electrolyte part of our formula. Can’t wait to reveal. Sign up to our waitlist (link in bio) for all updates.
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Health Trends That Are:
Overrated
Gummies
Electrolyte powders
Endurance running
Black coffee & fasting
DAILY cold plunge
“Super” greens
Low-calorie eating
Drinking TONS of water
Mushroom coffee
Underrated
Fruit until noon
Isotonic Coffee
Community hot/cold
Whole food minerals
Workouts in nature
Functional strength training
Supporting your metabolism
Barefoot shoes
Pilates
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tryomni1 retweetledi

This is what's WRONG with the supplements industry...
On the left is a pure organic freeze-dried bilberry powder. On the right is an organic so-called “fruit powder”, air or drum dried and cut with a bulking agent.
The pure powder tastes and smells wonderfully sweet and fresh. The powder on the right tastes bitter and smells like nothing.
And just imagine the difference in nutritional value...
Now here’s the kicker: both are specified and sold as Organic Bilberry (Vaccinium myrtillus L.) and would appear THE SAME on your supplement label.
The problem is that most brands either don't care or aren't even aware of this type of quality difference.
We started our company because someone had to care more.
You should be able to buy supplement products that closely mimic the optimal source of nutrition (top quality whole foods) and doesn't have phony ingredients. To have the option to pay a little more, but then actually get what you are paying for...
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tryomni1 retweetledi
tryomni1 retweetledi

@Equinox 's most underutilized asset is a $21M opportunity.
This is a story about the psychology of upselling.
If you want to upsell customers, should it cost more or less than the base price?
Two examples:
1. Equinox costs $300 per month or $15 per visit if you go 5x/week. They upsell you with personal training and massages, priced at $150. 10x the base price.
2. @drink_AG1 costs $79/month. They sell Omega 3, priced at $35/month. 0.44x the base price.
My take?
An upsell needs to be less than the base price. Upsells should feel accessible, not unattainable.
Because at these upsell prices,
I'm signing up for a massage 1-2x per year and personal training, maybe never.
This means less incremental revenue and tenuous assumptions when prioritizing, budgeting, and forecasting.
AG1's Omega 3? Sure, I'll probably subscribe. Although, I prefer @tryomni1 these days.

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