TVREV

Find out how one bad data point can break the entire AI stack via @nickcicero tvrev.com/news/one-bad-d…

The monoculture is dead. The @TVREV track starts with a keynote from Alan Wolk, Co-Founder and Lead Analyst at TVREV who dives in the collapse of mass media and the fragmented “Feudal Media” ecosystem.

CTV buzzwords are everywhere, but which trends actually matter? Maikel O'Hanlon of Horizon Media, Julie Van Ullen of @ispottv , and Jason Damata of @TVREV break down what’s real and what’s hype in the evolving CTV marketplace.

Find out what ‘Hoppers’ and ‘The Bride’ tell us about at-home demand in the latest from @Great_Katzby tvrev.com/news/hoppers-t…

Is Indianapolis a narrow broadcast ownership exception or an emerging de facto rule? Find out in @Timhanlon's latest Proximity column. tvrev.com/news/a-broadca…

Re-upping this @tvrev piece from December, as Part 1 of scenario appears to be done. Small potatoes in grander scheme of assets/economics/politics - but very real issue at local level of TV ops, content & ownership. To wit: What is the future of The CW? tvrev.com/news/the-cw-ne…

When I see quality content like @awolk's @TVREV FAST Report I think: how would I market this? Sometimes I can't help myself.

Our new @TVREV Special Report on FAST, "All Grown Up: FAST Comes Of Age" was featured in a cover story in @PuckNews puck.news/the-fast-renai…

Find out how the death of news impacts institutions like the State of the Union address and how Brendan Carr’s plan to rein in Stephen Colbert backfired bigly in @awolk's latest Week in Review. tvrev.com/news/wir202602…

The latest Hot List is out! @damata looks at how AI, social, data are changing TV/Hollywood. Plus: Stories from @awolk, @Timhanlon, @JohnCassillo, @jlafayette, @jesseredniss, and @Great_Katzby tvrev.com/news/hot-list-…

Is it time for brands to zag toward retail media? @viant_tech's Jeremy Gold answers in the latest Thought Leaders Circle. tvrev.com/news/zigging-t…

TikTok is going local. Find out why local TV should be paying attention in the latest Proximity column from @Timhanlon tvrev.com/news/tiktok-is…

@TVREV' Newest Report is Live--ALL GROWN UP: FAST COMES OF AGE. Free download at tvrev.com/news/all-grown…

When is your audience not yours? Find out in the latest Marconi from AnnimoIQ's Annie Krukowska: tvrev.com/news/when-your…

Our latest report is here! Download "All Grown Up: FAST Comes of Age" here: tvrev.com/news/all-grown… @GracenoteData #LGAdSolutions @magnite

In this week's Week in Review, @awolk breaks down why #SuperBowl ads are both inevitable and sad. Plus: @ispottv's new SAGE gives insight into why people respond to ads. tvrev.com/news/wir202612…

ATSC 3.0's primary appeal is not better television. It's the ability to better monetize broadcast spectrum for non-broadcast uses. Find out more in @Timhanlon's latest Proximity column. tvrev.com/news/weigel-br…

The latest Tube Trends has landed! @JohnCassillo looks at how comedy is still alive and well on YouTube and other social video platforms via insights from @TubularLabs tvrev.com/news/tube-tren…

Our latest Marconi features a convo between @JustinLebbon and @Ianrwhittaker on why AI is causing market panic, have brands over-invested in CTV, and more. tvrev.com/news/why-is-ai…

The Conversations Marketing Needs Right Now 🎯 Jean Fitzpatrick, EVP, Commercial Strategy & Platforms, @OmnicomMediaGrp 🤝 Joe Ligé, Founder & CEO, Culture Hive Media Group - Most Ads Are Culturally Tone-Deaf, Here's How to Change That: A candid look at why so much creative misses and what it actually takes to build work that resonates. 🤖 @tkawaja, Founder & CEO, LUMA Partners - Updating the AI LUMAscape: An essential update on how AI is reshaping the industry map and what it means for marketers navigating it. 📍 March 10–11 | The Glasshouse, NYC 🔗 marketecturelive.com