Viant Technology

📣 𝗡𝗘𝗪𝗦: Viant Named as The Ad Platform Partner for 𝗠𝗼𝗹𝘀𝗼𝗻 𝗖𝗼𝗼𝗿𝘀 We’re excited to announce a new multi-year partnership with @MolsonCoors, one of the world’s most iconic beverage companies, designating Viant as its Advertising Platform Partner beginning in 2026. This partnership will enable Molson Coors to activate and scale its first-party data across programmatic channels, powered by Viant's 𝗛𝗼𝘂𝘀𝗲𝗵𝗼𝗹𝗱 𝗜𝗗™, leadership in identity, and AI-driven advertising technology. This marks another milestone in our mission to build the future of autonomous, transparent, and performance-driven advertising. 🔗 Learn more: viantinc.com/company/news/p… #AdTech #Programmatic #CTV #AI #MolsonCoors #Partnerships #DataDrivenMarketing #Innovation #Identity

Viant $DSP jumps 16% after smashing Q4 expectations! Revenue up 22% to $110M, adj. EBITDA surges 45% to $25M. Real AI-powered ad tech is winning big. 🚀 #ViantTech #EarningsBeat

🔗Full Press Release: viantinc.com/company/news/p…

𝗤𝟰 '𝟮𝟱 𝗚𝘂𝗶𝗱𝗮𝗻𝗰𝗲: 𝗕𝗘𝗔𝗧 ✅ Tim Vanderhook, Viant's CEO & Co-Founder, perfectly encapsulated why this is Viant's moment in our latest earnings call: "Looking forward, we see an unprecedented opportunity to accelerate top and bottom-line growth, led by the recent launch of Outcomes, our fully autonomous AI Decisioning advertising solution. Outcomes is built for the open internet and is uniquely capable of leveraging our industry-leading addressability solutions and proprietary datasets to autonomously plan, build and execute campaigns designed to yield an optimal outcome. With this launch, we have further expanded our total addressable market to include performance budgets across advertisers of all sizes. We believe our go-to-market offering is stronger than ever, putting Viant in position to capitalize on the secular growth opportunities that exist across our strategic priorities: CTV, Addressability and ViantAI." Read the full earnings press release via the link in the comments. 🚀 #DSP #Adtech #DigitalAdvertising #Outcomes #Investors #Tech #Advertising #PerformanceAdvertising

Nom, Nom, Nom... (Tim Rowe for the win!)

🔗 Learn more: viantinc.com/company/news/p…

📣 𝗡𝗘𝗪𝗦: We’re proud to announce a multi-year strategic partnership with @WHOOP, the human performance company behind world-class wearable technology. Viant will serve as the DSP of Record for WHOOP, powering the brand’s continued growth through true household-level 📺 CTV activation, linking media exposure directly to measurable business results 📊. Our CEO & Co-Founder Tim Vanderhook said it best: “CTV is the most powerful platform for brands to drive new customer growth, and its full value is unlocked through intelligence. Viant provides WHOOP a deeper understanding of the content environments their CTV ads run alongside, the precision to activate against premium programming, and the ability to measure true incrementality at scale.” We’re excited to raise the bar for how brands activate and evaluate CTV investment alongside the WHOOP team. 🚀 #CTV #Programmatic #Adtech #PerformanceMarketing #ViantAI #DigitalAdvertising #CTVadvertising #Whoop #Incrementality

Learn more via @Digiday: digiday.com/marketing/prog…

When it comes to #LiveSports, we’re built for the podium. As part of our commitment to expanding access to premium live content, Viant is proud to partner with @NBCUniversal to bring programmatic access to the 𝟮𝟬𝟮𝟲 𝗠𝗶𝗹𝗮𝗻 𝗖𝗼𝗿𝘁𝗶𝗻𝗮 𝗢𝗹𝘆𝗺𝗽𝗶𝗰 𝗮𝗻𝗱 𝗣𝗮𝗿𝗮𝗹𝘆𝗺𝗽𝗶𝗰 𝗪𝗶𝗻𝘁𝗲𝗿 𝗚𝗮𝗺𝗲𝘀, opening one of the world’s most-watched live events up to a broader group of advertisers. The Winter Olympics represent one of the most powerful live stages in media, driving deep engagement, co-viewing, and emotional connection. Through our partnership with @NBCUniversal, brands of all sizes can access premium Olympic moments programmatically, expanding reach while maintaining relevance. Learn more via Sr. Reporter Sam Bradley of @Digiday at the link in the thread below.🧵 𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄? Viant is a 𝗟𝗶𝘃𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 advertising platform across the leading streaming services, and meets rigorous requirements to activate during the most dynamic, high-stakes moments in #CTV. #LiveSports #CTVAdvertising #Programmatic #WinterOlympics #Olympics

Autonomous Advertising Is Here, and It’s Already Beating Humans @aripap spoke with @TimSVanderhook and @cvanderhook of @viant_tech at CES about a major step toward autonomous advertising: Outcomes, powered by Lattice Brain AI. Outcomes is built to run performance campaigns with just a few inputs then the system handles planning, bidding, optimization, frequency decisions, publisher selection, and measurement in real time.

We just launched Outcomes, the first fully autonomous ad product for the open internet. This innovation is made possible because of our new AI Lattice Brain. The soundtrack is live and it’s 🔥🔥🔥 youtu.be/5wGvLm5T3fo?si…

Learn more via @Adweek: adweek.com/programmatic/v…

Today, we’re introducing 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀, the first fully autonomous advertising product built for the open internet. With 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀, advertisers define the business result they want to achieve, and 𝗩𝗶𝗮𝗻𝘁𝗔𝗜 handles campaign execution end-to-end, from setup to optimization, all powered by our new 𝗔𝗜 𝗟𝗮𝘁𝘁𝗶𝗰𝗲 𝗕𝗿𝗮𝗶𝗻. Get the latest from Viant Founders Tim and Chris Vanderhook (@cvanderhook) on how 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀 is redefining campaign execution with fewer manual decisions, transparent delivery, and AI-driven optimization built for real outcomes like ROAS, customer acquisition, and sales. Learn more in their exclusive interview with @Adweek—linked in the thread below.🧵 #Outcomes #ViantAI #AutonomousAdvertising #CTV #ProgrammaticAdvertising #AdTech #AI #ArtificialIntelligence

📣 𝗡𝗘𝗪𝗦: We’re partnering with @iHeartMedia to help shape the future of addressable audio. Senior Editor Anthony Vargas spoke to it masterfully in the exclusive AdExchanger coverage linked below. We’re excited to announce a new integration with @iHeartMedia, the No. 1 audio company in the U.S., unlocking addressable audio at scale across podcasts, streaming, and—now—broadcast radio, one of the first times this inventory is available programmatically. Through our integration with @TritonDigital, advertisers using the Viant platform can programmatically access iHeartMedia’s full audio portfolio, delivering greater precision, transparency, and performance across one of the fastest-growing channels in media. This partnership represents a major step forward in unifying audio under a single, scalable, data-driven solution—bringing together the reach of broadcast radio with the engagement and authenticity of podcasts and streaming. Read more via AdExchanger below. #AdTech #Programmatic #AudioAdvertising #DigitalAudio #iHeartMedia #Partnership #DSP adexchanger.com/audio/broadcas…

Read the full press release here: nbcuniversal.com/article/nbcuni…

Viant is partnering with @NBCUniversal to expand programmatic access for advertisers to the 𝟮𝟬𝟮𝟲 𝗠𝗶𝗹𝗮𝗻 𝗖𝗼𝗿𝘁𝗶𝗻𝗮 𝗢𝗹𝘆𝗺𝗽𝗶𝗰 𝗮𝗻𝗱 𝗣𝗮𝗿𝗮𝗹𝘆𝗺𝗽𝗶𝗰 𝗪𝗶𝗻𝘁𝗲𝗿 𝗚𝗮𝗺𝗲𝘀 helping democratize access to one of the most premium live moments in media. 📣📣🏆 By pairing NBCUniversal’s world-class Olympic coverage with Viant’s expertise in CTV and live-event measurement, brands can tap into the unmatched scale and cultural resonance of the Olympics—guided by the precision, transparency, and performance that define Viant’s platform. This partnership opens the door for advertisers of all sizes to reach highly engaged Olympic audiences with greater efficiency, control, and measurable outcomes. With Viant’s Live Sports Certified capabilities and continued leadership in CTV and AI-powered measurement, marketers can activate with confidence during the most dynamic, high-attention moments in streaming. And this is only the beginning. Learn more below.🧵⬇️ #CTV #LiveSports #DigitalAdvertising #Olympics #Programmatic #Advertising #NBCU #Adtech

Congratulations to ViantAI for being named Best Strategic AI Platform at the 2025 ADWEEK Tech Stack Awards! At @Viant_Tech, we’re proud to be shaping the future of autonomous advertising and harnessing the industry’s most advanced AI intelligence to deliver stronger performance—and real time savings—for marketers. #sponsored

📣𝗡𝗘𝗪𝗦: #𝗩𝗶𝗮𝗻𝘁𝗔𝗜 named “𝗕𝗲𝘀𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗜 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺” in @ADWEEK’s 2025 Tech Stack Awards. ADWEEK's recognition of our product underscores what advertisers using ViantAI already know: our AI is helping marketers move faster, plan smarter, and drive real performance. ViantAI is compressing the media planning cycle from days to minutes, and this is only the beginning. A major evolution of ViantAI is coming soon. 👀 Learn more about this win and how ViantAI is revolutionizing autonomous advertising here: viantinc.com/company/news/p… #ViantAI #AI #Tech #DigitalAdvertising #AutonomousAdvertising #Adtech #Awards

Check out the full Marketecture podcast episode here: marketecturepod.com/episode-148-pa…

Perhaps our favorite podcast sound bite of 2025 came courtesy of the @marketecturetv crew: “𝗡𝗲𝘃𝗲𝗿 𝗰𝗼𝘂𝗻𝘁 𝗼𝘂𝘁 𝗧𝗵𝗲 𝗩𝗮𝗻𝗱𝗲𝗿𝗵𝗼𝗼𝗸𝘀…”🎙️🔥 Couldn’t have said it better. [@ericfranchi, @aripap] In this clip, Marketecture gives a nod to Viant’s strong earnings performance and our newly announced partnership with 𝗠𝗼𝗹𝘀𝗼𝗻 𝗖𝗼𝗼𝗿𝘀: a major win and a clear bellwether of the growth and momentum Viant is carrying into 2026. Stay tuned… there’s even bigger news on the horizon. #ViantAI #Adtech #DigitalAdvertising #DSP | @cvanderhook | @IRIS_TV

@joe_zappa 🚀

Viant up 20% today despite bellwether TTD being down. 3 things I like about their story: + clear talking points (AI, addressability, neutrality) + grounding story in a recent big win (Coors) + repeating new positioning over and over ("autonomous ad platform") Good messaging.